oop2015: overcoming resistance to new ideas
TRANSCRIPT
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Coaching teams through change
@rachelcdavies
OVERCOMING RESISTANCE
TO NEW IDEAS Rachel Davies
@rachelcdavies
@unrulyco
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WE ARE
• HIGH GROWTH TECH COMPANY, #1 IN EUROPE
• FOUNDED 2006
• 160+ STAFF, 13 OFFICES WORLD WIDE
• RUN OVER 3,500 CAMPAIGNS FOR 60% OF THE INTERBRAND 100
• GLOBAL REACH 1.05BN MONTHLY UNIQUE USERS
• DELIVERED 3.85BN VIDEO VIEWS
• THE UNRULY VIRAL VIDEO CHART IS A UNIQUE DATA SET OF 424BN VIEWS
OUR MISSION: TO DELIVER THE MOST
AWESOME SOCIAL VIDEO CAMPAIGNS ON THE
PLANET!
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AGILE COACH
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WHO HAS SOME NEW IDEAS YOU WANT TO TRY AT WORK?
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WHO HAS ALREADY TRIED TO INTRODUCE NEW IDEAS?
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OR DID YOU RUN INTO A FEW OBSTACLES? DID YOU RUN INTO A FEW OBSTACLES?
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DISCUSS
New ideas?
Obstacles?
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THE BIGGEST OBSTACLE
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WHAT REACTION WOULD WE LIKE?
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Hey guys, I just heard about Mob Programming at OOP! It’s so cool!
WTF? How come Jens got time off for that? We’re busy!
Take #1 NOPE WE’RE BUSY!
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Why does no one listen to me? What’s wrong with them?
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Hey guys, I just heard about Mob Programming at OOP! It’s so cool!
Wow Jens is so wise. Let’s get started right
away!!!
BUT ARE WE READY FOR YAY?
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“OVERCOMING RESISTANCE TO NEW
IDEAS”
Is force
needed?
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PUT YOURSELF IN THEIR SHOES
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PICK YOUR WORDS CAREFULLY
Ditch the jargon & buzzwords
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WHAT INTERESTS THEM?
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How do I do that?
Are we allowed to do that?
Do we have time? What if it goes wrong?
Not my idea.
Might be hard work.
MANY REASONS FOR RESISTING CHANGE
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TOOLS: EMPATHY MAP
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CREATE AN EMPATHY MAP
• Who is at the center?
• What will they think?
• What will they hear/see?
• What will they say about the change?
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MANAGER APPROVAL HELPS
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NO TIME? JUSTIFY IT
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Δ ☺ t = $
ARE BENEFITS FOR CHANGE CLEAR?
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Δ IS COST OF CHANGE CLEAR?
t = $ "
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$-$ = ✔
SIMPLE!
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Ω HOW SURE ARE WE IN YOU?
t = $ "
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WHAT TO MEASURE?
• Are there any past trends you can use to justify your change?
• Brainstorm possible factors that you can measure
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:-? C DO WE HAVE CONFIDENCE IN YOU?
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C HOW TO BUILD TRUST?
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T = (C + R + I ) / S
T = Trust
C = Credibility
R = Reliability
I = Intimacy
S = Self-orientation Book: “The Trusted Advisor” by Maister, Green, & Galford
C TRUST EQUATION
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LISTEN CAREFULLY
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SHOW RESPECT
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DIG DEEPER
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Hey Andrea, you’ve worked here for a few years. What are your thoughts on speeding up the
build?
Well, about 6 months ago, we got
started on build automation but
then management told us it wasn’t a priority. Want me to dig out our setup?
Take #4
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USE PATTERNS
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JUST DO IT
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CHAMPION SKEPTICS
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Hi. I’m new to the Software Craft User Group? I’ve been trying to
use it at work but run into some
issues
Oh really? That sounds
interesting. Tell us more..
Take #3 SHOULDER TO CRY ON
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39
INVOLVE EVERYONE
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INVEST IN YOUR IDEA
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MAKE IT EASY
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MAKE IT ATTRACTIVE
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DECREASE DEPENDENCY
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GIVE UP YOUR SECRETS
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USE RETROSPECTIVES
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ENCOURAGE EXPERIMENTS
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MAKE IT VISIBLE
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EXAMPLE
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RETROSPECTIVE CONVERSATIONS
Issue
Assess
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TEAM DESIGN
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UNDERSTANDING OUR VELOCITY
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COLLATE & REVIEW
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TEAM USE
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EXAMPLE
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IMPROVING RECRUITMENT
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INTRODUCING TED
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KEEP IT VISIBLE
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REVISE & FINE-TUNE
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Desired change from current state
FORCE-FIELD ANALYSIS
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Developer awareness of our company
EXAMPLE
Developers are busy
Developers lack confidence
Developer aspirations Open source approval process
Support from CTO
Meetups want speakers Too many meetups
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Make a plan for how you will approach bringing ideas back from OOP15 to your team.
• What barriers might you face?
• What actions will you take to invest in your idea?
• How will you build interest and agreement?
MAKE YOUR PLAN
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THANK YOU www.slideshare.net/RachelDavies
@rachelcdavies
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• “Agile Coaching” by Rachel Davies & Liz Sedley
• “Resistance as a Resource” by Dale Emeryhttp://dhemery.com/articles/resistance_as_a_resource/
• “The Trusted Advisor” by David Maister
• “Fearless Change” by Linda Rising & Mary Lynn Manns
• “Drive” by Daniel Pink
• “Competitive Engineering” by Tom Gilb
BOOKS