open business model and service innovation with vdml and serviceml arne j. berre sintef, norway,...
TRANSCRIPT
Open Business Model and Service Innovation with VDML and ServiceML
Arne J. Berre SINTEF, Norway, [email protected] Henk de Man, Cordys, Netherlands, [email protected]
and Yannick Lew and Brian Elvesæter, SINTEF
IWEI Workshop 3, Standardisation for interoperability in the service oriented enterprise Enschede, March 26th, 2013
Networked Enterprise transFormation and resource management in Future internet enabled Innovation CloudS, www.neffics.eu
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NEFFICS Community ofhighly innovative networked enterprises
Networked innovationcommunity services(INDUCT)
Applications for highly innovative networked enterprises
Virtual Factory Network(Vlastuin)
Liquid Hospital – H2O(HSJD)
Enterprise SaaS Cloud business operationsand orchestration platform(CORDYS)
Google Apps/Waves, Cloud computing & Web 2.0 platform
Networked Enterprises on Internet of Services (IoS) and Things (IoT)
Networked enterprises MashApp applications and process support (CORDYS)
Networked process and service models(SINTEF)
ServiceML
Networked business value analysis models(IC Focus, AAU)
VDML
Networked innovation models, leadership and management processes(AAU)
CEN/389
Networked Enterprise transFormation and resource management in Future internet enabled Innovation CloudSwww.neffics.eu
NetworkedEnterprise
NetworkedEnterprise
NetworkedEnterprise
NetworkedEnterprise
NetworkedEnterprise
AT-ONESI process
VDML CMMN
BM canvasBM canvas
Service MLBuss. SoaML
Service
Challenge Idea
Portfolio
“Change”BM canvas
BOP Instance
BAMDashbord
Challenge
Innov. Dashboard
KPI’s
MashApps Case Mgmt
BMI (L)process
BPMNBMM
Funnel
NetworkedInnovation
management
Network BusinessModeling and
analysis
Value formula
Network BusinessOperations
incl. app/services development
Business values
Inter-enterprise Hub
Networksearch
Entity
Social modeling/Google Wave
Networked Enterprise Portal (Virtual Extended Factory Liquid Hospital)
NEFFICS Methodology and Practices WIki
Valueanalysisprocess
Google, COIN,
ASPIRE, ...
Internet of Services/Things
RFIDSensor
NEFFICS Platform
Networked Enterprise transFormation and resource management in Future internet enabled Innovation CloudSwww.neffics.eu 4
Networked Enterprise transFormation and resource management in Future internet enabled Innovation CloudSwww.neffics.eu 5
Business Model representation VDML and ServiceML
Six building blocks representation, as high-level abstraction; detailed representation and ”wiring inside”,
based on VDML
VDML
Positioning VDML
SoaML BPMN
VDML
Goalimplies measurabledescription
mandates
Role
Value Proposition
Value
Activity
Collaboration
Service Offering
Service Journey
Need
Capability
Org Unit
Business Network
Community
MethodResource
owns owns
supports supports
provides
requires
defines business
defines informal or “weak”
defines formal or structural
expresses
performs
creates and/or consumes
matches
participates
depicts
designs /experiences
provides /consumes
defines
translatesinto
provides /receives
articulates
Service ArchitectureService Contract
contains
establishes
subtype
Ideal
Expected
Actual
captures
Objective
Participant
Port
RequestService
Interface
ConsumerProvider
engages-plays
ownssubtype
subtypes
accesses
accesses
ServiceML
VDML
subtype
Business Model Innovation (BMI) with VDML diagrams
Capabilities
Network Partners
Value Propositions
Activities
Value Formulas
Customers
--
--
-
-
Doctor’sOffic
e
Hospital
Client
Office Appointment
Admission Request
ObstetricianServices
Hospital Maternity
Care
InitiateMonitoring
MonitoringReports
Emergency Admission
Emergency
EmergencyA
dmissions
Clinical
Oversight
Obstetrician
Obstetricians
PediatricianAn
esthesiologistER Physician
Affiliated Doctors
Pediatricians Anesth
esiologists
ER Physician
s
MaternityWard
Operating Room
Recovery
FacilitiesManagement.
Operating Room
Beds
AdmissionsMaternity Ward
Operating Room
Recovery
AdmissoinsNurse
Nurses
Nursing
ERNurseObstetricsNurse
PediatricNurse
Operating Room
Beds
Doctor’sOffice
Hospital
Client
Office Appointment
Admission Request
ObstetricianServices
Hospital Maternity
Care
InitiateMonitoring
MonitoringReports
Emergency Admission
Visit Doctor’s Office
PatientAppointments
Doc
tor’
s O
ffice
Provide Maternity Care
HospitalAdmission Requests
Handle Emergency
EmergencyPatients
Clie
nt
Monitor
Patient
MonitoredPatients
MonitoringReports
Monitor
Gestation
Obtain Maternity
Care
Hos
pita
l
‘Doctor’sOffice
Hospital Client
Monitoring Service
Patients
Maternity CareServices
Doctors
Cost of Monitoring Service to Doctor’s Office
...
...
...
...
+
+
++
Doctor’s value from Doctor’s Office
Patients value from Doctor’s Office
Cost of Maternity Care Services to Patient
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
Maternity Care Value Margin
-
+
+
+
+
+
+
+
+
+
+
+
+
-
+
+
+-
-
Patient’s payment +
Role Collaboration Diagram Role Collaboration Diagram
Measurement Dependency Diagram
Value Proposition Exchange Diagram
VDML
Capability Management Diagram Activity Network Diagram
Business Model Diagram
Customers and Network Partners with Role Collaboration Diagram
Value Propositions with Value Proposition Exchange Diagram
Value Proposition expressions
Activities with Activity Network Diagram
Capabilities with Capability Management Diagram
Value Formulas with Measurement Dependency Diagram
Value Type library
Process Innovation with VDML Activity diagram – and further CMM
and BPMN models for execution
Service Innovation with ServiceML diagrams
Actors with Value Networks
Actors with Service Interactions
Touchpoints with Service Journeys
Opportunities with Service Contracts
Using Business
SoaML
ManureProducer
ManureTransporter
ManureConsumer
Laboratory
ManureAdministrator
Authority
Regulator
InfrastructureProvider
Verification and control
Manure accounting
contract
Manure invoicing and transport
Lab resultsManure sampling
and invoicing
Manure data
reporting
Manure account data
Verification and control
Manure accounting
Data verificationManure
invoicing and transport
Lab results
Manure data & sampling
service
Verification and control
Va
lue
Ne
two
rk V
iew
Serv
ice
s Arc
hite
ctu
re
From Value Networks to Service Contracts
Experiences with Service Journeys
Networked Enterprise transFormation and resource management in Future internet enabled Innovation CloudSwww.neffics.eu 28
Needs with Goals/Objectives
VDML
Business Architect
buyer (C )
Seller(A)
Reseller(B)
d1
d3
d4
d2
Comp.
Dept1 Dept2 Dept3
BU
buyer (C )
seller (A)
Reseller(B)
d1 d2Act 1 Act 2 Act 3
d1Act 1 Act 2
Participant
Participates in
Engineer in Team X
Member pof Project P
Employee A √ √
Team T √
Identify Services
Phase A
Phase B
-
-
Task2+
Task3+
Task1
P-Frag+
+F-1
Identify Cases
Identify Processes
IT Architect
SolutionArchitect
Identify Services
Service Models(ServiceML)
ProcessModels(CMMN) (BPMN)
Has valueHas
valueHas
value
WebServicesWS1 WS2 WS3 WSx WSx WSx
Deploy new services
Execute /Uses
Execute & uses
From Models to Execution
VDML
Conclusion
• The NEFFICS platform provides support for Open Business Model and Service Innovation with VDML and ServiceML
• From ideation through modeling to execution
• www.neffics.eu
• Videos and demos are available