ALL ABOUT THE BENJAMIN'S , LLC

Product: Open Forum

Executive Summary

University STEM program attrition rate is nearing 47%

How can we keep students engaged and focused on engineering?

Open Forum: interactive program to keep students and teachers engaged with one another

Beta(Semester long) testing to 5 struggling STEM Programs

Reasons STEM Students Drop Out Study from Cornell:

STEM Professors grade harder than other Majors

CNN Article: Why would-be engineers end up as English majors Workload is to much No Support System

Company Description: What we do?

Software-Education, LLCSupply Education SupportAnalytics

Company Description: The Product Open Forum:

Real-time interaction Student-to-Teacher Student-to-Student

Two Portions: In Class Out of Class Forum

Analytics

Target Market

College

Student Professor

Competitor Analysis: Piazza

Marketing and Sales:

Approach them, starting with those directly struggling with STEM Retention

Members of Management team serve as Sales Reps If they’re interested, follow up with in

person meetings Sign (atleast) 1 year contract for service:

3 Package options

Marketing and Sales: Prices

Basic Package: Simple Frequency Analysis History Customer Service Portal

($600/Month) ($6,840 year if paid upfront= 5%

discount from $7200)

Marketing and Sales: Prices

Premium Package: Basic Package Inference Testing Frequency Histogram/ box plots

($800/Month) ($8,928 for year if paid upfront= 7%

discount from $9600)

Marketing and Sales: Prices

Platinum Package: Premium Package Cross Tabulation Functions ANOVA( analysis of variance) Popular Solutions( college to college

connection) ($1000/Month) ($10,800 for year if paid upfront= 10%

discount from $12,000)

Operating Plan: Location

Based in Delaware: Ease of Business startup Lower taxes

Operation Plan: Sales

First year secured contracts: 52 Colleges and Universities

$499,200 Revenue (Assuming second level package)

Playing it safe

NYU Study: 17.27% growth in sales for Education industry We project 12-15% as a start up company

Management Team

Cameron

• Engineering/ Entrepreneurship minor• Sales Associate at bike shop

Aansh

• Poli-Science/ Economics• Technical Analysis(Finance)

Simeon

• Engineering/ Entrepreneurship minor• Community Service

Marcus

• Marketing/Management• Adequate in Spanish Language

Development Plan

Timeline (Year One): September-January: 5 Months

Product Development January-May: 5 Months

Offering Beta May-September: (5 months)

Fix any bugs addressed during Beta January-September(9 Months)

Securing Contracts September(2nd year)- Onward

Live Service

Financials: Start Up Costs

Patent: $20k Server Outsourcing(2 years): 5 Servers $30K Salary Expense $250k Travel + Miscellaneous: $30k Lawyer + LLC Registration Fees: $30K Rent Expense: $12k Research and Development: $100K

Total Start Up: $472k

Financials: Funding Expenses Team Investment:

$172k

Home Equity Loan: $300k

Financials: The Loan

10 Year Home Equity Loan( Against Aansh’s Home) 6.25 stated rate (Compounded Monthly)

6.45% effective rate Future Value: $559,565.45 Monthly Payment: $4,663.05

Yearly: $55,956.6

Financials: Projections Year 1 September-September Fiscal year Year 1(52 Contracts)

Revenue: $499,200

Expenses: $527,956.60

Loss Before Taxes: $(28,756.60)

Financials: Projections Year 2 September-September Fiscal Year

Year 2 (60 Contracts) Revenue:

$576,000 Expenses:

$477,956.60 Profit Before taxes:

$98,043.4

Brand: Product Logo