open innovation 2.0 - venkat ramaswamy plenary 1 final

© 2012, Venkat Ramaswamy [email protected]; www.venkatramaswamy.com

Embracing Co-Creationin Open Innovation: Implications for Enterprises, Economy, and Society

Prof. Venkat Ramaswamy

We are now in a new age of Engagement...

... and Interac3ons are the new locus of Value

Enterprises

PrivateSector

PublicSector

SocialSector

Stakeholdersas Co-Creators

CustomersEmployeesSuppliersPartners

FinanciersCitizensOthers

CO-CREATION

Co-Creation as a Next Paradigm of Value Creation

of Outcomes of ValueCo-Creation is about Joint Creation and Co-Evolution with Individuals,

Source: Venkat Ramaswamy and Kerimcan Ozcan, The Co-Creation Paradigm (2014)

Co-Created Outcomes of Value

OpenandSocialResources

Co-CreatingIndividuals

Stakeholders asCo-Creators

CustomersEmployeesSuppliersPartners


Enterpriseand

NetworkResources

SocialSector

PublicSector

PrivateSector

Domains ofStakeholderExperiences

EnterpriseEcosystems

of Capabilities

Enterpriseand

NetworkResources

Openand

SocialResources



CustomersEmployees

SuppliersPartners



SocialSector

PublicSector

PrivateSector

ENGAGEMENTPLATFORMS


An Engagement Platform is an Assemblage of Artifacts, Interfaces, Processes, and Persons,

ENGAGEMENTPLATFORMS[Processes]

[Interfaces]

[Persons]

[Artifacts]

affording Environments of Interactions that Intensify Agency in Value Creation

An Engagement Platform is only as good as its Design of Environments of Interactions

ENGAGEMENTPLATFORMS[Processes]

[Interfaces]

[Persons]

[Artifacts]

ENGAGEMENTPLATFORMS

Enterpriseand

NetworkResources

Openand

SocialResources

CustomersEmployees

SuppliersPartners


SocialSector

PublicSector

PrivateSector




Intentionality Transformativity

Integrativity Creativity

[Processes]

[Interfaces]

[Persons]

[Artifacts]

Co-Creative Engagement Design

ENGAGEMENTPLATFORMS

Enterpriseand

NetworkResources

Openand

SocialResources

Value CreatingEnterprises

CustomersEmployees

SuppliersPartners


STAKEHOLDEREXPERIENCE

DOMAINS

SocialSector

PublicSector

PrivateSector [Processes]

[Interfaces]

[Persons]

[Artifacts] Co-CreatingIndividuals


Co-CreatingOrganizations


DialogueAccess

Transparency Reflexivity

Co-Creation Experience Configuration

Enhancing the NikePlus Enterprise Ecosystem of Capabilities

Enhancing the NikePlus Enterprise Ecosystem of Capabilities

•Enabling better design of product-service offerings•Supporting better delivery of offerings•Facilitating better training and selling for offerings•Developing new business network or community-based offerings•Improving collaboration, co-ordination, and co-operation between the enterprise and its stakeholders

• Encouraging entrepreneurship and smarter decision-making•Expanding the “ecosystem” of stakeholders and thus value creation potential•Harnessing collective ideas and insights from the ecosystem

Engagement platforms can be purposefully designed anywhere in the enterprise ecosystem

ENTERPRISECAPABILITYECOSYSTEMS

ENGAGEMENTPLATFORMS

Enterpriseand

NetworkResources

Openand

SocialResources

CustomersEmployees

SuppliersPartners



DOMAINS

SocialSector

PublicSector

PrivateSector


Stakeholders as Co-Creators


Organizationsas enabling Co-CreationExperiences

Generativity Evolvability

Linkability Inclusivity

Building a Strategic Architecture of Co-Creation Platforms in the Enterprise Ecosystem

Enterpriseand

ExtendedNetworkResources

Openand

SocialNetworkResources

Co-CreatingStakeholders

SocialSector

PublicSector

PrivateSector

Individuals asCo-Creators

CustomersEmployees

SuppliersPartners


StrategicArchitecture of

Co-Creation Platformsin the Enterprise

Ecosystem

Enterprises

Organizationsas enabling Co-CreationExperiences

Enterprisesas a Nexus ofEngagement Platforms

as a Nexus of Engagement Platforms

ENGAGEMENTPLATFORMS

Enterpriseand

NetworkResources

Openand

SocialResources

CustomersEmployees

SuppliersPartners



DOMAINS

SocialSector

PublicSector

PrivateSector

ENTERPRISECAPABILITYECOSYSTEMS




Co-Creative Capacities ofEnterprise Architectures

Experiential Learning, Real-Time Insights,Rapid Knowledge, and New Strategic Capital

Co-Creative Capacities ofManagement Systems


Organizations

Enterprisesas a Nexus ofEngagement Platforms

as enabling Co-CreationExperiences

Human Experiences of Value and Expansion of Wealth-Welfare-Wellbeing

CO-CREATION is about

Joint creation and co-evolution with Individuals

actualized inDOMAINS OF STAKEHOLDER EXPERIENCES

of Outcomes of Value

Source: Venkat Ramaswamy and Kerimcan Ozcan, The Co-Creation Paradigm (Stanford Press, 2014)

intensified throughENGAGEMENT PLATFORMS

virtualized inECOSYSTEMS OF CAPABILITIES

Who: Organizations

Whence: Goods and Services

How: Chain of Activities

Who: Individuals and Organizations

Whence: Stakeholder Experiences

How: Co-Creative Platforms of Engagements

From: To:

CustomersEmployees

SuppliersPartners


SocialSector

PublicSector

PrivateSector

Stakeholdersas Co-Creators

Enterprises as a Nexus ofEngagement Platforms

Building Co-Creative Enterprises

ExpandingJoint Interests

Humanizationof Value

Nexus ofPrivate-Public-Social

Sector Enterprises

Jointly BuildingEcosystem Capacities

Contours of a Co-Creative Economy and Society

MaximizingIndividual

Self-Interest

Value asRelationalProperty

FreeMarket

Enterprises

UnilaterallyBuilding

EcosystemCapacities

ValueCreation

Best Wishesin

Co-Creating the Futureof

Human Experiences!

open innovation 2.0 - venkat ramaswamy plenary 1 final

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