open innovation & crowd sourcing - stifterverband.de€¦ · connect + develop is at the heart...
TRANSCRIPT
Helen NevilleVice President R&D
Open Innovation & Crowd Sourcing
About P&G . . . • 300 brands; sales 180+
countries
• Operations in more than 80 global markets
• Built on Partnerships• Driven by Innovation
• Global Advertising Leader
• Established: 1837
• HQ: Cincinnati
• Sales: ~$80+ Billion
• Largest CPG Company in the World
Touch and Improve More Consumers’Lives in More Parts of the World …More Completely
Our Growth Strategy. . . Tied to our Purpose, Driven By Innovation
“P&G's strategy includes unrelenting focus on innovation. We want to partner with the best innovators everywhere…Connect + Develop is at the heart of how P&G innovates.”
Bob McDonald President & Chief Executive
Toward that Aim . . . • We started Connect + Develop Connect + Develop 10 years ago.
• This approach is now core to how we innovate:
• Crowd Sourcing is One element of connecting externally
Consumers
Employees/ Retirees
Corporate NewVentures
Technology Council
Communities of Practice
Trade Partners
Joint Development Partners
Virtual Networks
Venture Capital
Retail Customers
Contract Labs
Research Institutes
Competitors
Suppliers AlliancesIndependent
Entrepreneurs
Consumer is Our Boss
Consumer Understanding & Ideation• > 20,000 research studies / year
Global scale • Touch consumers 4 billion times / day
Marketing• Leading advertiser with $8.6 billion annually
Crowd Sourcing• A new tool to enrich our knowledge set
Crowd Sourcing Ideation for new devices in the household area using ATIZO‘S open collaborative e-platform
Uwe Schaaf, Bernd Rausenberger
C+D Examples – Ideation
P&G Partnered with Atizo – Open Innovation Ecosystem
Idea Crowd Sourcing for BRAUN Household
About ATIZO:
Idea Crowd Sourcing for BRAUN Household
Posted Challenge:
• „What aids in the kitchen would you wish to have to make cooking more fun and a more frequent event for you? What needs to change?What kitchen tool or service do you miss?“
• Ideas should meet the following criteria:- Related to food preparation- Novelty- Attractive for many consumers- Practically feasible
Idea Crowd Sourcing for BRAUN Household
Submitted Ideas:
Example:
# of ideas over time
# of innovators over # of ideas
Potential partners for creative sessions
Broad ideator base
At a Glance:Idea sourcing via an internet platformOriginator challenges/questions are posted onto the platformPlatform is open to everyoneIdeators can see each other‘s ideas Results:586 ideas from 197 ideators submitted in 6 weeks70 pre-selected as promising and fed into regular Braun FE selection process30 ideators have been awardedOverall conclusion very positive, will do more of t his in the future!
Idea Crowd Sourcing for BRAUN Household
Idea Crowd Sourcing for BRAUN Household
Positive Resonance in Print Media:
Questions ?