open innovation in a b2b market

Unrestricted © Siemens AG 2013. All rights reserved

The potential of ICT Tools for Open Innovation: practical examples, applied to a B2B setting

Siemens Corporate Technology | August 2013

August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved

Consider how much you want to disclose when selecting the right open innovation approach.

Overview over frequently used open innovation approaches

• Search field and companyare visible

• Pre-qualification for participants possible but complicated

• Search field and company not visible

• Need to manage large number of databases

Idea-Contests ScoutingE-Brokering

company

competitors

customers

end-customers

universities & research

startups & establishedtechnology providers

experts

searchfield

companycompetitors

customers



experts

searchfield

E-Broker

companycustomers



experts

searchfield

A B….A gets info from B

• For cultural change, also internal cross-sector „open“ innovation projects are important: e.g. knowledge networking platforms, internal idea contests, corporate problem solving platforms

• E-broker sends request to a propriatary (closed) list of experts

• Anonymity and black-list possible

Databases& SearchEngines

competitors


Conclusion

"Opening Innovation" (internal)

Scouting

E-Brokering

Idea Contests

Agenda

company

competitors

customers

end-customers



experts

searchfield


Designs for emotional LED solutions (Osram)

Disruptive ICT trends

Products & solutions for urban markets and city de-velopment (Siemens India)

Sustainable company and portfolio ideas (Siemens)

Smart Grid Innovation Contest (part I & II)

The effort for external idea contests is significantly larger than for internal idea contests

2009 2010

Inno

vatio

nJa

ms

Inte

rnal

co

ntes

tsE

xter

nal

cont

ests

Business opportunities for the "Future of Hubs" (Siemens Mobility)

Anti-Piracy issues & technical & legal solutions

2011 2012

Future Business opportu-nities for high-voltage switchgears (E T HS)

Business opportunities for "Future of Metals" (I MT)

2013

Data Driven Services

http://led-emotionalize.com/?PHPSESSID=f7f9efb0baedf2df41cdfb39c142ad3f

https://hubs-innovation-contest.mobility.siemens.com/start.php

https://hubs-innovation-contest.mobility.siemens.com/start.php

http://intranet.ct.siemens.de/de/cto/cto_oi/si-jam/index.html

http://atvieg16sa.ww300.siemens.net:8085/oiLandingPage/


Idea Contest Tools help to globally enrich the submitted ideas and to reduce the evaluation effort

Example: www.smartgridcontest.com, idea contest by Siemens based on the IdeaNet from Hyve AG

Social rankingas additional input for the jury

Visualization of the idea

Peer comments &idea enrichment

Community of participants

Global reachparticipants from 100 countries

450 ideas

http://www.smartgridcontest.com/

http://www.hyve.de/

http://www.hyve.de/


Conclusion


Scouting

E-Brokering

Idea Contests

Agenda

companycompetitors

customers



experts

searchfield

E-Broker

August 2013 Corporate TechnologyPage 7 Unrestricted © Siemens AG 2013. All rights reserved

~ 15 challenges submitted with predominantly excellent results

Efficient and market oriented approach to find leading edge technologies

Innovation Seeker

Companies

Problem Solvers

Huge Network of ~ 3 Mio Solvers

Large corporations, SMEs

Start-ups

Universities, R&D organizations

Consultants

Individual Experts

E-Brokers send the request to a proprietary (closed) list of experts

http://images.google.de/imgres?imgurl=http://www.repsa.org.au/Portals/0/contentImages/BASF%20Logo.jpg&imgrefurl=http://www.repsa.org.au/Default.aspx?tabid=82&h=472&w=945&sz=22&hl=de&start=2&um=1&usg=__EIYoSUDE-uxNg7Ys-1_o4SgZiV8=&tbnid=TG7L6AMV_xh6iM:&tbnh=74&tbnw=148&prev=/images?q=BASF+logo&um=1&hl=de

http://images.google.de/imgres?imgurl=http://www.cargofacts.com/symposium/images/Logos/Boeing_logo-blue.gif&imgrefurl=http://www.cargofacts.com/symposium/program.htm&h=178&w=702&sz=7&hl=de&start=3&um=1&usg=__ohKDtKWtg5DmVfqZwDVXtyQzeQA=&tbnid=IMnc_OLgljGJ5M:&tbnh=35&tbnw=140&prev=/images?q=Boeing+logo&um=1&hl=de&sa=N

http://images.google.de/imgres?imgurl=http://www.biodeutschland.org/cfo-gipf/SAP-Logo.jpg&imgrefurl=http://www.biodeutschland.org/cfo-gipf/cfo-gipf.php&h=551&w=945&sz=36&hl=de&start=2&um=1&usg=__dVxBTnbGykjRhnG_sUG79vfq9S0=&tbnid=9f5hdQ6CnNYH3M:&tbnh=86&tbnw=148&prev=/images?q=SAP+logo&um=1&hl=de&sa=N


Conclusion


Scouting

E-Brokering

Idea Contests

Agenda

companycustomers



experts

searchfield

Databases& SearchEngines

competitors


Proprietary Databases

Primary source

Expected outcome

Key methodology

> 50 Mio docs (Scopus, RDDS, IPAS-BUS)

Access to publications from reputable universities, companies

Patent database

Key-Experts,Description of USP

More than 100 different databases are the source.Results are collected in the Scouting Platform.

~ 35.000 experts (Enterprise social media platform)

Internal networks in related field often already exist with relevant information.

Siemens Experts that were not known can be identified and informal discussion held. Identification of use-casesIdentify BU contacts

TechnoWeb MergeFlow

Continuous screening of changes in publicly available sources

High-end monitoring technologies based on semantic technologies

Emerging activities

>3GB docs p.d. (websites, blogs, forums, rss feed.)

> 100 databases, >100.000 offerings (SBIR, EEN, etc.)

Search term-based screening of external technology marketplaces (huge number of very recent offerings!)

Business-driven information gathering (direct contact to target)Technology offerings

Public Databases

Scouting Platform


A aggregated (multiple databases), dynamically weighted, multiple keyword search increases speed

Siemens PDC-Method: self-developed Excel-PlugIn, data aggregation by mergeflow

Multiple search keywords and number of hits

List of Technology Offernings

Aggregation of different databases

Keyword occurance

Ranking according to keyword weights

Dynamic weights

http://www.mergeflow.com/


Keyword search alone is not sufficient, you need also methods to identify the „unknown unknowns“

News analysis (in general RSS-feeds) via mergeflow

Example: connection graph of companies that are mentioned in the same news.

Other views: tag clouds, similar news,geographical, people, technologies,and others

The mergeflow tool collects all specified RSS-feeds (e.g. news) or search-feeds from the whole internet and offers different views on it.

http://www.mergeflow.com/


The Scouting Platform collects all cooperation proposals and the corresponding evaluation (Intranet)

Siemens Scouting Platform: an extended, customized version of IdeaNet from Hyve AG

Action item tracing,Status tracing

Visualization of target organization

Peer commentsand enrichment

Corporate-wide transparencydocumentation of all communication with the target organizations

Filter options

Detailed evaluationavailable

http://www.hyve.de/

http://www.hyve.de/


Conclusion


Scouting

E-Brokering

Idea Contests

Agenda


Examples

Computational Fluid Dynamics (E, H, I, IC, CT)

Siemens Production System(E, H, I, IC, CT)

Nondestructive Evaluation (E, H, I, CT)

Technology Scouting (CT, H, I, E, IC)

Key Figures

> 1400 technology networks

> 35.000 members

Corporate Problem Solving: Urgent Request

Ø 8 Replies / Urgent Request

Ø 35 minutes for first response

The Siemens-internal knowledge networking platform TechnoWeb supports open cross-Sector collaboration

# of networks with at least one member of A and BA B

Number of TechnoWeb network with members from both sectors


Conclusion


Scouting

E-Brokering

Idea Contests

Agenda


Conclusion

• ICT tools are an important enabler of global open innovation.

• The effort of technology scouting in more than 100 technology offering databases is too high for most SMEs.

• At least publicly funded technology offering databases should offer an open interface, which could other providers enable to build an aggregated database.

• The vision: just enter what you need and you get a list of the best partners in the world for your specific needs.

• It is important to achieve the right tool/task-fit.Most companies do not want to tell the whole world what they are working on, but:the more you disclose, the better the results.


Contact

Twitter: twitter.com/heisssSlideshare: www.slideshare.net/heisssXing: www.xing.com/profile/Michael_Heiss2LinkedIn: www.linkedin.com/in/michaelheissFlickr: www.flickr.com/photos/michaelheissBlog: heisss.wordpress.comPhone: +43-664-88 55 15 26

Doz. Dr. Michael HeissSiemens AG

Corporate TechnologyOpen Innovation and Scouting

open innovation in a b2b market

Business

siemens corporate technology

siemens experts

technology providers

internal idea contests

innovation internal

external idea contests

complicated search field

rights reserved conclusion