open innovation tra ricerca e pratica: spunti dalla world open innovation conference
TRANSCRIPT
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Henry Chesbrough, Open innovation, 2004
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Mahesh Krishnaswamy: Head of Manufacturing, Google (x) Project Loon
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70%
20%
10%
Core Related Groundbreaking
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La sfida
2/3 delle persone
non sono connessi a internet
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La soluzione
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La soluzione
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Il business model
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Facebook AquilaGoogle Loon
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Autarchia tecnologica
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Yoneyama, Yin Cheah & Edamura, 2015
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❯ Il top management (cross function) commitment è fondamentale
❯ Il supporto all’OI sta crescendo
❯ Ma spesso nella pratica l’OI nasce grassroot (“nel garage”).
Come far scalare l’OI?
❯ Rendere visibile e tangibile
❯ Go deep vs. go lateral
❯ Comunicare l’impatto (valorizzare il cliente interno)
❯ Stakeholder interni e budget
❯ Creare la rete di champions
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❯ Il top management (cross function) commitment è fondamentale
❯ Il supporto all’OI sta crescendo
❯ Ma spesso nella pratica l’OI nasce grassroot (“nel garage”).
Come far scalare l’OI?
❯ Rendere visibile e tangibile
❯ Go deep vs. go lateral
❯ Comunicare l’impatto (valorizzare il cliente interno)
❯ Stakeholder interni e budget
❯ Creare la rete di champions
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❯ Tempistiche (innovazione vs. budgeting)
❯ Budgeting inertia (ogni fuzioni tende a non volerspendere di più nè di meno)
❯ Scouters & executors (“ideapreneurs”)
❯ Metriche e sistemi di incentivi
❯ OI Centro di costo
❯ B.U. P/L
❯ Vendite Market share
❯ Processi: imbarcare l’ufficio acquisti
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Governance in un ecosistema complesso di IoT.
Gurvinder Ahluwalia – IBM Cloud Services
L’IoT è basato su “transazioni”.
La logica di funzionamento di Blockchain (la tecnologia allabase di Bitcoin) può essereapplicata all’IoT:
❯ Consenso distribuito(sicurezza);
❯ Velocità (bypassareorganismi centrali).
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Analisi del cluster di Cambridge (Life Science)
Le aziende, in assenza di VC, adottano un approccio “concierge” sviluppando
innovazione ad hoc, imparano e nel frattempo investono in una tecnologia
proprietaria scalabile, per poi mutare business model.
Principali sfide: attrarre il poco VC esistenti (difficile segnalare il commitment) e
gestire il drenaggio di talenti.
Mina, Connell & Probert, 2015
R&D e innovazioneconto terzi
Azienda scalabiletradizionale
Evoluzione
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﹥Enterprise apps﹥Culture & Creativities
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