open leadership for work, church, and family

Charlene Li

Altimeter Group

Twitter: @charleneli

Email: [email protected]

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© 2011 Altimeter Group

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OUTOUT of of CONTROLCONTROL


© 2011 Altimeter Group© 2011 Altimeter Group

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© 2011 Altimeter Group© 2011 Altimeter Group

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It’s about RELATIONSHIPSRELATIONSHIPS



STRATEGY

LEADERSHIP

PREPAREDNESS



Goals define your Work & Church StrategyWork & Church Strategy9


Track brand mentions with basic tools10

What would happen if

everyone in your organization

could learn from social media?

What would happen if

everyone in your organization

could learn from social media?


Conversations, not messages

Human, not corporate

Continuous, not episodic

The New Normal11


Boeing uses blogs to engage – but who?12


Kohl’s updates reach 5.7M customers13


Wells Fargo provides support on Twitter14


Starbucks involves 50 people around the organization in innovation

Over 100 ideas have been

implemented

Over 100 ideas have been

implemented


Highlight upcoming sermons, including scripture to read beforehand, questions to think about.

Share prayer requests Update about new content on the website Notify about upcoming church activities Point to resources on themes from recent

sermons Engage congregation on a question or issue

How churches use social media16


Church and ministry blogs share practical advice and also inspire

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Facebook engages people with each other18


Twitter provides quick updates19


Social technologies in your family also require having a strategy

Have a personal social media strategy on your goals, and what you will and you won’t do.

Have family rules about the use of technology

Lead by example. Share your experiences with social

technologies, especially around security and privacy.

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Have a personal social media strategy Who do you want to connect with?

• Family, friends, co-workers, business prospects. About what topics? What topics are taboo?

• E.g. Kids names, school, spouse. How will you mix personal and professional?

• And in what channels? Privacy versus Permissions

• Assume what you say is public.• Note when you share your location. • Be careful about private information and

activities.• Example: RobmeI’mnothome.com


Technology is a privilege that they earn, and can also lose. It is not a right.

Only after all activities, homework, and chores are done.

Never sign up for anything without permission. No technology at the dinner table. No checking email between dinner and kids’

bedtime. Monitoring is routine.

• Random checks of phone texting and calls.• Copied on all inbound emails.• Friends in social media.

‘Have family rules on technology use 22


Teach them responsibility by setting an example yourself.• Social media brings social pressure that needs to

be discussed.• Understand that what you say is permanent. • And yes, their profiles DO matter when applying

to schools. Be prepared to discuss bad/poor behavior

(flaming, bullying, taunting, baiting). Reward them for coming forward with

questions or admissions of mistakes

Lead by example


The best parental control is conversation


K9 Web Protection: Blocks sites TimesUpKidz: Limits time on computers Operating system parental controls Social media parental controls Enable “Safe Chat” in games

Additional technology tools


STRATEGY

LEADERSHIP

PREPAREDNESS



Leaderships means having followers28

“Leadership is a relationship between those who aspire to lead and those who choose to follow.”

- From “The Leadership Challenge”


Open Leadership29

Having the confidence and humility to give up the need to be in control,while inspiring commitment from people to accomplish goals



Traits of Open Leaders30

Authenticity Transparency


The difficulty of having authentic dialog31


10 elements of openness32


Determine how open you need to be with information to meet your goals

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Openness audit available at http://bit.ly/opennessaudit


How Best Buy created Open Leaders


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Barry’s first post35


Retailer Best Buy has 2,500 employees providing support via Twitter

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Implications for leadership in churches and families

Leadership is no longer about how makes decisions but how decisions are being made

Make sure that you have the right decision making model for the type of problem you are trying to solve

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Centralized Democratic

Consensus Distributed

Decision making models should match the kinds of decisions being made


Family decision making changes as the family grows, and relationships change

Birth of the first child – who decides what’s best for the child?

Kids wanting to be part of the decisions as teenagers.

Couple moving from work to retirement. Children making decisions for their parents

as they age.

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STRATEGY

LEADERSHIP

PREPAREDNESS



#1 Master the basics42


#2 Align social with key Strategic GoalsStrategic Goals43

Examine your 2011 & 2012 goals

Pick ones where social will have an impact

Start small, but now


#3 Ask the #3 Ask the Right Questions Right Questions about about ValueValue

“We tend to overvalue the things we

can measure, and undervalue the

things we cannot.”

- John Hayes, CMO of American

Express


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#4 Create a Culture of SharingCulture of Sharing45


#5 Discipline is #5 Discipline is NeededNeeded to to SucceedSucceed

Assess the message

Assess the message

Take reasonable action to fix issue and let customer

know action taken

Take reasonable action to fix issue and let customer

know action taken

Evaluate the

purpose

Evaluate the

purpose

Unhappy Customer?Unhappy

Customer?

DedicatedComplainer

?

DedicatedComplainer

?

Comedian Want-to-

Be?

Comedian Want-to-

Be?

Negative

Are the facts

correct?

Are the facts

correct?

Gently correct the facts

Gently correct the facts

No

No

No

Yes

Are the facts

correct?

Are the facts

correct?

Does customer need/deserve

more info?

Does customer need/deserve

more info?

Yes

Explain what is being done to

correct the issue.

Explain what is being done to

correct the issue.

Yes

Is the problem

being fixed?

Is the problem

being fixed?

Yes

Let post stand and monitor.

Let post stand and monitor.

No

Yes

NoYes

Yes

Positive

Can you add value?

Can you add value?

Respond in kind & share

Respond in kind & share

Thank the person

Thank the person

Yes No

Do you want to

respond?

Do you want to

respond?

No Response

No Response

No

Yes

Adapted from US Air Force Comment Policy


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No relationships are perfect

Google’s mantra: “Fail fast, fail

smart”

#6 Embrace #6 Embrace FailureFailure


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Bad Federal Express delivery48


FedEx response was swift and clear49


Create Create

Sandbox Sandbox

CovenantsCovenants


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It’s about RELATIONSHIPSRELATIONSHIPS



Facebook Tips and Tricks52


LinkedIn Tips and Tricks53


Twitter Tips and Tricks54


Charlene Li

[email protected]

charleneli.com/blog

Twitter: charleneli

For slides, send an email to

[email protected]

For more information & to buy the

book

visit open-leadership.com


open leadership for work, church, and family

Spiritual

personal social media

altimeter group strat

social technologies

social pressure

technology use

yourwork church strategy

use of technology lead

family rules