open minds economy
TRANSCRIPT
1
© KUGLER MAAG CIE GmbH
Open Minds Economy
Wertschöpfung durch offene Formen der Zusammenarbeit
Value Creation by Open Forms of Collaboration
Open! 2015, StuttgartHans-Jürgen Kugler, Kugler Maag Cie
Open Minds Economy - Wertschöpfung durch offene Formen der Zusammenarbei by Hans-Jürgen Kugleris licensed under a Creative Commons Attribution 4.0 International License.Based on a work at http://www.kuglermaag.com/.
2
•Kugler Maag Cie•Change of Value Creation in Industry – Example Automotive•Survival of the Fittest?•Open Collaboration in Business Model•Business as Open Collaboration•Open Mind Economy
Overview
3
About Kugler Maag Cie:
We help organizations to develop, especially those in “traditional industries” whose products have been “infected by software.”
http
s://u
ploa
d.w
ikim
edia
.org
/wik
iped
ia/c
omm
ons/
c/cd
/Aut
osc
rapy
ard
1.jp
g
4 http
s://u
ploa
d.w
ikim
edia
.org
/wik
iped
ia/c
omm
ons/
c/cd
/Aut
osc
rapy
ard
1.jp
g
car merges into theInternet of Things
software car – 100 mio. LOC
car with software
5
The 1:1 Single Transaction Model becomes a N:M Lifetime Sales Model
Product Business transforms into a Service Business
From: Software Drives. Automotive E/E Development 2030, Kugler Maag Cie, 2015
6
Internet of Things
http
s://u
ploa
d.w
ikim
edia
.org
/wik
iped
ia/c
omm
ons/
c/cd
/Aut
osc
rapy
ard
1.jp
g
7
8
https://upload.wikimedia.org/wikipedia/commons/4/49/Blasting_frankfurt.jpg
9
Intel, Google, Apple, Sprint, Tesla, Daimler, BMW, …
Ross Patton/Wired
10
Survival of the Fittest
Survival of the Fittest?
https://upload.wikimedia.org/wikipedia/commons/0/02/Survival_Of_The_Fittest,_Royal_Tyrrell_Museum_of_Palaeontology_(5848300651).jpg
11
Agile Organisations
and consortia
12Seite *
Trust is good –control is better
Lenin
13Seite *
Control is good –trust is better
Lenin-1
14Seite *
Self-determinationMasteryPurpose
15
http
s://w
ww.
blac
kduc
ksof
twar
e.co
m/re
sour
ces/
info
grap
hic
s/ho
w-w
hy-c
ompa
nies
-are
-usi
ng-o
pen-
sour
ce
16
Open Collaboration
http
s://f
arm
5.st
atic
flick
r.com
/408
9/50
4173
8205
_02a
3344
9e0_
o_d.
png
Seite 17
by Alex Osterwalder
byAl
ex O
ster
wal
der
Seite 18
Open Business – many strategies for joint value creation
Open
Open
BusinessModel
ClosedProducts / Service Development
or other dimension
Cost reduction Platform /
Infrastructure
Crowdsourceinnovation
Build ecosystems
19
Take off the Blinkers and Unlock Co-creative Potential
https://upload.wikimedia.org/wikipedia/commons/2/28/Horses_2.jpg
Open
20
Open X – offene Initiativen
Open SourceOpen HardwareOpen DataOpen EducationOpen Medicine FoundationOpen ScienceOpen Agriculture InitiativeGlobal Open Data for Agriculture and NutritionOpen GovernmentOpen Society• Open Society Foundations• Open Society JusticeOpen InnovationOpen Everything…
http
s://w
ww.
andr
ew.c
mu.
edu/
22
Commons AllmendeGemeinschaft
sharingcaring
https://upload.wikimedia.org/wikipedia/commons/5/5f/Gro%C3%9Farmschlag_-_Allmende_Ofen.JPG
23
Ope
n B
usin
ess
Mod
els
Part
icip
atio
n Ac
tiviti
es
25
Seite 28
TransparencyTruthTrust
29
Robert Steele 2012
31
OpenMinds
Economy