open resource presentation nov 2014
TRANSCRIPT
Build Customer Loyalty with Open Resource
The “loyalty effect”, is a powerful profit generator because loyal customers tend to spend more, refer others and cost less to serve.
- Frederick Reichheld
The Gift That Keeps on Giving
Looking closely, there are some surprising trends and data on our customers…
Building Customer Loyalty
The average business today can lose up to 30% of its customers annually.
Harvard Business Review (The Loyalty Effect by Frederick F. Reichheld and Thomas Teal)
What's Happening in NZ Business Today
Winning new customers can be up to 20 times more expensive than retaining existing customers
Harvard Business Review (The Loyalty Effect by Frederick F. Reichheld and Thomas Teal)
What's Happening in Business Today
The probability of selling to a new prospect is 5-20%
Marketing Metrics
What's Happening in Business Today
Are you the type of business that’s wants loyal customers?
Studies show that 40% of a customers decision making process when buying is down to the rapport they have with company or person.Chet Holmes International 2011
Build Customer Loyalty
Open Resource allows you to communicate regularly with your customers by creating industry relevant email newsletters to build customer rapport ensuring your business is always top of mind.
About Open Resource
“Thanks so much for arranging my very first newsletter, it looks really good.
Soon after it went out, I had an email from a client I haven’t dealt with in a while wanting
some more training.
So being top of mind really works!”
Linda, Momentum Biz - Nov 2014
Our Clients Are Saying…
One of the biggest barriers to regular & effective email newsletters is the time it takes to design it, access valuable & engaging articles and then collate and send.
Open Resource now takes this problem off your hands!
The Challenge
• Communicate regularly with your clients in under 5 minutes a month.
• Automate your email communications.
• Alert your clients of your special offers.
• Build rapport with your customers.
• Deliver professional quality content.
• Increase repeat business.
• Drive traffic to your website and social media sites.
With Open Resource You Can…
Your Monthly Email Newsletter
Your Logo
Direct contact details
Customised introduction (optional)
Your own article (optional) followed by 3 industry relevant articles.
Further contact details
Website details
Social media links
Consumer
Real Estate – Regional categories
Home maintenance Interior
Home maintenance Exterior
Automotive
Insurance
Investment
Health and Fitness
Bars/Restaurant
Finance/Investment
Industry Categories
Business
Accounting
Law
Insurance
Professional Services
Digital Marketing
Finance/Investment
1. Enter your details on our website: Join Open Resource
2. Supply relevant details to build your newsletter.
3. Your preview newsletter will be sent you on the 15th
Joining Open Resource is easy