o.p.e.n. routine personal branding workshop presentation - srblsa 2013
DESCRIPTION
Chris Craft's presentation at the SRBLSA Annual Conference 2013. This is in promotion of his upcoming book, O.P.E.N. Routine, available 4/9/13. http://openroutine.comTRANSCRIPT
O.P.E.N. RoutinePersonal Branding Workshop
Chris Craft & Yendelela Anderson, Esq.SRBLSA Conference 2013
Nashville, TN
http://bit.ly/srblsa-2013-personal-branding
Who is this guy?
Chris CraftHusband
Father of two girls
Chief Visionary at Nao
Author
Proud Texan in ATL
Your new friend
@ChrisQueso
Rockstar Guest Appearance!
Welcome
Yendelela Neely Anderson, Esq.Kilpatrick Townsend & Stockton LLP
What are our goals?
My objectives are:
1. To help you turn your pursuit of your passion into a compelling story
2. To help you package and distribute your story
3. To help you inspire others to tell their story (and yours!)
What is O.P.E.N.?
• OPPORTUNITY
• PASSION
• EDUCATION
• NETWORKING
Do you have a personal brand?
Should attorneys
brand themselves?
Exercise #1 // Your One Thing
Email me one sentence that explains what unique quality, resource, service or skill set that you bring to the world.
Opportunity // Now
Image courtesy of Gizmodo
Opportunity // Wild Cards
Opportunity // Bouncing Back
Opportunity // Your Hero Moment
Opportunity // Yes & No
Exercise #2 // Your Destination
Email me your desired end of your brand’s story. How would you want to be remembered?
Then complete your story by starting from the end and finishing in the present.
Passion
is the
of the O.P.E.N. Routine
Passion // Finding Yours
You all have found yours. Right? Maybe?
What will keep you working through your body’s desire to sleep?
What would you do every day without monetary compensation?
What activity makes you not care about your comfort zone?
What doesn’t feel like work?
What feels right?
What’s the one thing that makes you feel like nothing else matters?
Passion // Your Brand Promise
Your brand promise is a quality service of value that you provide in a unique way.
The differentiation of your brand promise and how it emotionally resonates with your community are crucial for personal branding excellence.
NO PASSION = NO PROMISE
Passion // Develop Your Promise1. Figure out how your passion can solve a
problem.
2. Find people with similar passions who will help you develop and improve your promise.
3. Test your offering with your community and thank them for their help.
4. After testing, analyzing feedback, and tweaking, let the world know about your offering.
5. Keep tweaking your offerings. There’s always room for improvement.
Exercise #3 // Why?
Email me why you decided to practice law.
Think about the story behind your important choice to practice law
Education
PASSION
EDUCATION
Education // In Practice
Be prepared for the real world.
Yendelela Neely Anderson, Esq.Kilpatrick Townsend & Stockton LLP
Education // In Practice
• Make the first impression count
• Every opinion counts
• Understand and evolve your brand
• Your brand isn’t 9am-5pm
• It’s a game, so play it
Education // On Writing
Blogging & Self-Publishing
Each blog post or book that you publish is a potential channel for someone to reach you.
Great content creates avenues for your readers to connect with your thoughts.
Resources:LexBlog.com
CreateSpace.com
Education
LEARN
BY
TEACHING
Education
NEVER
STOP
LEARNING
Networking
Education is about building authority.
Networking is about delivering and expanding the range of your authority.
AUTHORITY = A TRUSTED BRAND
Networking // Classic View
• Conferences
• Classic networking tips -- handshakes, listening, eye contact, clothing, punctuality, first impressions
• Word of mouth and referrals (your network)
• Think past your business card (focus on doing good work)
• Networking with influencers and decision makers
Networking // Timeless Classics
• 30 Second Elevator Pitch
• It’s never too early to network
• Mentor versus Sponsor
Networking // Modern View
• Social media: LinkedIn, Twitter, and Facebook
• Quora.com: The social network built on Q&A
• Tips for social x law (and how to avoid trouble)
Networking // Let’s Connect!Chris Craft
Web: NaoIsNow.com
Email: [email protected]
Twitter: @ChrisQueso
Branding Email Community
Enjoy the book!Print & Digital available on
April 9th, 2013 openroutine.com