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OPEN

NETWORKING

SUMMIT 2014

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Open source and open communities will play a big role in SDN and networking in general

ONS 2014: Lead The Transformation

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Agile Network Infrastructure

SDN as a Disruptive Innovation

Being Transformed

Current Network

Infrastructure

$100B+(?) Industry

Early Adopters

Now

Main Stream

Time

Ad

op

tio

n

Many opportunities &

challenges

Showcase projects that are leading this transformation

Help you prepare for and lead this transformation

How to think about disruptive innovation?

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SDN as a Disruptive Innovation

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Time

Perf

orm

ance/

Fe

atu

res

Sustained

Innovation

Disruptive

Innovation

OF Switch

Network OS

Apps

SDN Compelling Value Prop

• Choices/customization

• Reduced capex, opex

• Accelerate new services SDN

Legacy

Image Source: http://amazon.com/

Maturing of SDN Building Blocks

White boxes

OF Optimized

Network OS

Network Control

& Management

Applications

ONOS

Network virtualization, automation, provisioning, trouble shooting, access control, NFV control, …

ODM

Vendors Corsa

Technology Adoption Cycle and The Chasm

8 Image Source: http://tbkconsultblog.com/

How would network operators consume SDN?

Select Cloud/Networ

k Operators

Solution Providers

Other Cloud/Network

Operators

Domains of Use:

Data Center, Enterprise, Service Provider Networks

Learnings What can we do to help solution providers and

other operators to adopt SDN?

Can Incumbents Help?

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Disruptive Innovation and Incumbents • Incumbents do “marginal cost analysis”

with the result:

“leverage what they have put in place to succeed in the past, instead of guiding them to

create the capabilities they’ll need in the future”

• SDN and networking incumbents?

11 Image Source: http://amazon.com/

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Incumbents’ (Legacy Preserving) Approach

Start with Closed Proprietary Vertically Integrated Complex Boxes Controller

OF Vendor X

Provisioning Orchestration

A result of “marginal cost analysis”?

Is this a bridge to the future?

Or an attempt to preserve legacy?

Add OF support to SDK

Equipment Vendor

Chip Vendor

Result of Marginal Cost Analysis

“So often this [marginal cost analysis] is what

causes successful companies to keep from investing in their future and, ultimately, to fail.”

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"Those who don't know history are doomed to repeat it.” Edmund Burke

How would network operators consume SDN?

Select Cloud/Networ

k Operators

Solution Providers

Other Cloud/Network

Operators

Domains of Use:

Data Center, Enterprise, Service Provider Networks

Learnings I am sure some combination of incumbents and

challengers will deliver solutions to help get over the chasm!

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Keynote

Vinod Khosla Khosla Ventures

SDN as a Disruptive Innovation &

Role of Disruptive Innovation in High Tech Industry

Vinod and Disruptive Innovation

Brought merchant silicon + open source to workstations; challenged traditional computer vendors

Brought ASIC based solutions to IP routers; challenged Cisco in core networks

Transformed the SONET infrastructure; challenged telco vendors

Brought best of CISC + RISC to processors; challenged Intel

Vinod and Disruptive Innovation

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Keynote

Vinod Khosla Khosla Ventures

SDN as a Disruptive Innovation &

Role of Disruptive Innovation in High Tech Industry

Second Keynote

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Keynote

John Donovan, AT&T

How SDN enabled innovations will impact AT&T's plans to transform it's infrastructure

John Donovan

Responsible for almost all aspects of AT&T’s IT and network infrastructure: vision, strategy, planning, implementation, operation, …

Responsible for inCode strategic direction for wireless network operators

Boxing Champion! Avid Cyclist! Passionate Hockey Player and Fan!

Responsible for Verisign product sales, marketing, operations