open source whats it to you
DESCRIPTION
Slide presentation given at the Gilbane Content Management Conference in Boston (December 2nd, 2009).TRANSCRIPT
10/09/2007 © Copyright 2009 Content Here.
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Open Source WCM: What’s it to YOU?
Gilbane ConferenceDecember 2nd, 2009Boston, MA
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Friday, December 4, 2009
11/2/2008 © Copyright 2009 Content Here.
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2004 open source predictions
2
Information technology is going to
be free!SITATM
buyers
Free Puppies
vendors
INEXPENSIVE WORTHLESS
Friday, December 4, 2009
11/2/2008 © Copyright 2009 Content Here.
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2004 open source predictions
2
Information technology is going to
be free!SITATM
buyers
Free Puppies
vendors
INEXPENSIVE WORTHLESS
Friday, December 4, 2009
11/2/2008 © Copyright 2009 Content Here.
<!-- content here -->
2004 open source predictions
2
Information technology is going to
be free!SITATM
buyers
Free Puppies
vendors
Better standards support!
Coopetition! End of innovation!
DYNAMIC UNRELIABLE
INEXPENSIVE WORTHLESS
Friday, December 4, 2009
11/2/2008 © Copyright 2009 Content Here.
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2004 open source predictions
2
Information technology is going to
be free!SITATM
buyers
Free Puppies
vendors
Better standards support!
Coopetition! End of innovation!
DYNAMIC UNRELIABLE
INEXPENSIVE WORTHLESS
Friday, December 4, 2009
11/2/2008 © Copyright 2009 Content Here.
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What has changed?
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http://www.moller.com
Friday, December 4, 2009
June 2, 2009 © Copyright 2009 Content Here.
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open source != open source != open source
>> Community open source
>> Commercial open source
>> Institutional open source
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Friday, December 4, 2009
June 2, 2009 © Copyright 2009 Content Here.
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open source != open source != open source
>> Community open source
>> Commercial open source
>> Institutional open source
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know the ecosystem
Friday, December 4, 2009
June 2, 2009 © Copyright 2009 Content Here.
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open source != open source != open source
>> Community open source
>> Commercial open source
>> Institutional open source
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know the business model
know the ecosystem
Friday, December 4, 2009
11/2/2008 © Copyright 2009 Content Here.
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Increased competition
Enterprise software start-ups getting more attention.
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Friday, December 4, 2009
11/2/2008 © Copyright 2009 Content Here.
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Enterprise software re-imagined
Consumerization of Enterprise Technology
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Friday, December 4, 2009
11/2/2008 © Copyright 2009 Content Here.
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Enterprise software re-imagined
Consumerization of Enterprise Technology
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Why can’t it be as easy as WordPress?
Friday, December 4, 2009
11/2/2008 © Copyright 2009 Content Here.
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Changing buying behavior
2002
Build vs. Buy
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Friday, December 4, 2009
11/2/2008 © Copyright 2009 Content Here.
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Changing buying behavior
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I’ll take the one on the upper right.
Can you score me some Sox tickets?
high end buyers
Where’s the free stuff?
low end buyers
Friday, December 4, 2009
11/2/2008 © Copyright 2009 Content Here.
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Changing buying behavior
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I’ll take the one on the upper right.
Can you score me some Sox tickets?
high end buyers
Where’s the free stuff?
low end buyers
Solution
support
customization
components
How are we going to solve this business problem?
problem solvers
processes
Friday, December 4, 2009
Solution
11/2/2008 © Copyright 2009 Content Here.
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Changing buying behavior
support
customization
components
problem solvers>> REQUIREMENTS over features
>> HETEROGENEOUS short lists
>> More ACTIVE evaluation process
Friday, December 4, 2009
11/2/2008 © Copyright 2009 Content Here.
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Changing selling behavior>> Leave-behind hosted trials
>> Open developer/user communities
>> Reconsidered pricing models
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Friday, December 4, 2009
11/2/2008 © Copyright 2009 Content Here.
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What does this mean to you?>> There is no “nobody gets fired for buying ___” choice
>> You need to understand your requirements better than ever before
>> You need to invest in actively evaluating your options alternatives
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Friday, December 4, 2009
11/2/2008 © Copyright 2009 Content Here.
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ContactKathleen Reidy, Senior Analyst, Enterprise Software
The 451 Group
Email: [email protected]
Twitter: @kreidy @caostheory
Web: http://www.the451group.com/
Seth Gottlieb, Principal
Content Here
Email: [email protected]
Twitter: @sggottlieb
Web: http://www.contenthere.net
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Friday, December 4, 2009