open standards importance for lottery industry

www.gamingstandards.com

Open Standards

Importance for Lottery Industry

PGRI Smart Tech Conference

April 29, 2008

Charleston, SC


Lottery Industry Operator / Supplier Members of GSA



Mission Statement

The Gaming Standards Association (GSA) Is An International Trade

Association That Creates Benefits For Gaming Manufacturers,

Suppliers, Operators And Regulators.

We Facilitate The Identification, Definition, Development, Promotion And

Implementation Of Open Standards To Enable Innovation, Education,

And Communication For The Benefit Of The Entire Industry.



• How do we increase our portion of revenue that casinos are getting?

• Game Content and Distribution– It is challenging developing content that appeals to Generation X

(‘65 and ‘76) – Generation Y (‘77 – ’94) will be even more puzzling

• Anywhere, Anytime access



Topics

• Benefit of Standards for Lottery Industry

• Industry Update re Adoption of Standards

• Power of the Operators



Benefits of Standards

• Allow You To Make Prudent / Smart Investments

– Into Scalable Solutions

– Grow In Different Directions - No Proprietary Systems

– Offer Flexibility Towards Game Content Providers

– Offer Faster Time To Market




• Offer – Flexibility both Investment / Technology

– Exit Strategy

– Interoperability

– More Oversight

– More Cost Effective Solutions / Services With Increased Reliability




• Communicate, Communicate, Communicate….– Establish A Dynamic Dialogue With The Player

• No More Limited To One-to-many Marketing / Promotions• Personalize The Gaming experience

– Deliver A Better Solution For Responsible Gaming • Target High-income, Low Play, Low Risk Demographics

– Things That Sit On Top Of The Games That Address Consumers Desires Are More Powerful Than The Games Themselves…

– Up-Sell Your Assets

– All Transactional Information Is Available Directly From The Source (No Intermediary – Total Transparency)

• The ROI = Improved Customer Relationship Management



The Impact of GSA Standards

• Expansion of Gaming is Inevitable– It Is Essential To Address The Demographic Requirements Of

Tomorrow to Guarantee/Drive Revenue

• They Are The Enabler Of System Supported Gaming Products

• They Will Drive Innovation In The Gaming Industry • They Provide The Ability To Swiftly Embrace Casino

Market Type Products And Applications• All Major Manufacturers Are Implementing Them Both On

The Games And In The Systems



Industry Update


www.gamingstandards.com www.gamingstandards.com

As An Operator You Can…

• Become Part Of A Community That Is Re-defining Gaming• Join GSA’s Operator Advisory Committee• Directly Influence The Products, Its Features And Quality • Become An Intelligent Consumer• Ask Vendors About GSA Protocol Progress• Insist On Certified Products (Major Change Is Coming

Quickly – Minimize Your Pain)• Support Our On-going Initiatives

– Standards Development– Education– Certification

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Our Platinum Members

open standards importance for lottery industry

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