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© 2015 Openbravo Inc. All Rights Reserved. ‹#›
Openbravo Commerce Suite The Preferred Commerce Solution for Agile Retailers
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Speed, to receive purchased
products or information
Convenience, to buy, pay, receive and
return how they prefer
Personalization, on each interaction with
the brand
Customer Centricity, with a detailed view of customers’
needs and priorities
Unified Commerce, to enable distributed order
management and inventory visibility
Organizational Alignment, for a complete mindset shift towards
a seamless shopping experience
Seamless Brand Experiences Imperative
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Consumers demand…
Retailers require…
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1. The Omnichannel
phenomenon is here
2. Mobile technology will be a
key enabler
3. The Physical Store Channel
remains the most important
consumer touch point
Key Trends
Physical Stores Matter More Than Ever
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▪ Will still count for +95% of retail sales worldwide in the coming years
▪ Must become smart, interactive destinations for customer interaction and engagement
▪ Must act as fulfilment centers to drive new revenue and to ensure a seamless shopping experience
▪ : “Executional excellence in the store will be the key multichannel differentiator”
How to leverage my prior systems
with an easy to integrate solution ?
How to prepare my physical stores
for their new role ?
How to develop differentiation
strategies to stay
competitive and build for
growth ?
How to progress in omnichannel
to offer a seamless shopping
experience ?
How toleverage mobile
technologies and the cloud for better operations ?
Main Challenges
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Technology Investment Priorities Related to Shopping Experience and Innovation
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▪ Payment Technologies
▪ Network and Systems security
▪ Mobile: Commerce, Store, Enterprise
▪ Omnichannel Strategy
▪ Order Management
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A Multichannel Commerce
solution for midsize and
large agile retailers
seeking to transform
their physical stores channel
and embrace change
through a continuous
innovation process.
Openbravo Commerce Suite
Why the Openbravo Commerce Suite?
Start delivering great in-store shopping
experiences, in minutes.
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Scale from physical stores to the entire retail
business, with a single product.
Change and innovate more and faster, with
lower risks, with a truly modular platform.
Start delivering great in-store shopping experiences in minutes
Very easy to deploy and use responsive web and mobile point of sale solution with assisted sale and inventory visibility capabilities
Take Physical Stores to the Next Level
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Develop an Emotional Bond with Your Brand
Provide a Personalized
Shopping Experience
Gain Store
Intelligence
Become a Multichannel Hub and Excel in Store
Operations
▪ Adopt a modern solution that will strength your image and brand
▪ Improve customer service and loyalty
▪ Increase employees’ empowerment and satisfaction
▪ Identify customers at the POS
▪ Deliver an assisted sale everywhere in the store
▪ Gain inventory visibility throughout your different locations
▪ Launch targeted promotions more easily
▪ Integrate your loyalty programs at the POS
▪ Be better prepared for mobile payments and in-store localization
▪ Get actionable insights into store, product and employee performance
▪ Receive real time notifications about important business events
▪ Influence buying decision with on-time information for associates
▪ Leverage multiple in-store data sources in one single repository
▪ Open new stores and terminals faster
▪ Train associates in a matter of minutes
▪ Update prices and promotions in all stores instantly
▪ Improve security and fraud control
▪ Adopt mobile in-store inventory control
▪ Integrate online channel and be better prepared for store fulfilment
Scale from physical stores to the entire retail business with a single product
For midsize to large retailers from a store solution for one or multiple locations up to a full end-to-end multichannel and multi-location retail business solution, with a single product and architecture
▪ Solution for the entire business
▪ From customer relationship management to operations and financials
▪ Simplify processes with a single end-to-end solution for the entire business or selected subsidiaries or business units
Functional footprint Benefits
Keep Your Options Open for Future Growth
Entire Retail Business
Solution
Online Channel Integration
Physical Stores
Channel Solution
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▪ Mobile POS ▪ Clienteling ▪ Merchandise Management ▪ Store Inventory ▪ Multi-organization, multi-
accounting, multi-tax, multi-currency, multi-language
▪ Enable your physical stores transformation
▪ Leverage prior investments and integrate easily with your current corporate systems like SAP, Oracle and others
▪ Support to international operations
▪ E-Commerce Platform integration
▪ Online Order Management
▪ Very easy to integrate with commercial or in-house developed E-Commerce platforms
▪ Leverage existing connectors with Magento or Prestashop
Change and innovate more and faster, with lower risks, with a truly modular platform
A secure mobile-enabled and cloud-ready modular architecture that simplifies the way you can adapt to changes or support very specific requirements for continuous innovation
Innovate Faster with Lower Risks
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▪ A truly modular technology platform
▪ Easier to adapt and extend ▪ Smoother updates and
upgrades ▪ Easier administration with an
integrated Module Management Console
▪ Enable more focus on differentiation and innovation
▪ Experiment with confidence
Ready to Deliver Omnichannel Services
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Cloud-ready Mobile-enabled Interoperable OrchestratedInformative
▪ Lower costs and achieve higher agility enabling you to run lean on your IT investment.
▪ Gain full freedom to move from Cloud to On-Premise and the other way around as required for your business.
▪ Gain full freedom to select the devices of your choice thanks to a responsive mobile web technology.
▪ Ensure uninterrupted operations thanks to strong offline support.
▪ Integrate easily to leverage previous IT investments or ensure adoption of future technologies and channels.
▪ Leverage existing integration modules like with Magento, Prestashop, SugarCRM and others.
▪ Build on top of an OMS foundation, a must for an unified commerce strategy.
▪ Leverage embedded Business Process Management engine and capacity to define customizable business rules.
▪ Leverage embedded analytics to analyze data from various sources in one single repository.
▪ Gain actionable insights that help automate processes, predict behavior, deliver insights to the right person at the right time.
▪ Transform your physical stores channel and focus on innovation
▪ Adopt a truly modular technology platform ready to deliver omnichannel services
▪ Reduce the initial investment with a flexible subscription-based model
▪ Access to local knowledge through a worldwide certified partner network
▪ Adopt a proven solution already preferred by leading retailers worldwide
Want to know more?
Copyright © 2015. All rights reserved. Openbravo and other Openbravo products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Openbravo S.L.U.
www.openbravo.com/retailers
State-of-the-art Store Solution
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A modern responsive web and mobile POS solution providing a strong transactional support available from any device.
A powerful store backoffice solution to achieve higher store operations performance.
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Named or anonymous transactions.
Customers creation and management at the POS.
Customer Management
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Assisted Sale
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Information to associates about applicable discounts and promotions.
Search by product characteristics.
Information about complementary products and best sellers.
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Promotions and Discounts Engine
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▪ Automatic and discretionary
▪ By percentage or amount
▪ By ticket total amount
▪ By customer, customer category, product, product category, store, price list or characteristics, or a combination of all of them
▪ Best deal discounts
▪ Packs and Combos Back
Integrated Loyalty Management
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Integrate your loyalty program.
Manage Gift Cards and Gift Vouchers.
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Embedded Retail Analytics
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Out-of-the-box pre-defined analytical reports.
Capacity to create new cubes and dashboards.
Embedded query widgets in your workspace.
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Real-time Notifications
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Subscribe to alerts and get real-time notifications either by mail or the application.
Navigate directly to the associated business object (sales order, invoice…).
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Stores and Terminals Configuration
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Create new stores and new terminals faster with “Copy Store” and “Copy Terminal” functions.
Complete store configuration including price list, assortment, ticket templates, local formats…
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Master Data Update
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Set time to refresh master data in all your POS terminals (full or incremental update).
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Security and Fraud Control
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Improve operational and fraud control with manager’s approvals.
Complete support to opening and closing store and terminals including control of cash differences.Back
Mobile In-Store Inventory Management
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▪ Goods movements
▪ Picking Lists
▪ Physical inventory
▪ Same technology than mobile POS
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Integrated Module Management Console
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Search for new modules in the central repository or your file system and check the installation history.
Install, uninstall and disable modules, scan for updates and check module information.
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Commerce Suite
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Merchandise Management
Item and Assortment Management • Product categories • Product characteristics and variants • Product catalogs • Assortments • Best sellers
Price and Promotions Management • Price lists management (versions and schemas) • VAT included/excluded price • Cost based price • Tiered price • Automatic and discretionary discounts (BOGO,
by percentage, by amount, Two families discount…)
• Advanced discounts: Packs, Combos, Best Deal Discount
Supply Chain Management
Procurement Management • Supplier management • Requisitions • Purchase orders • Returns to vendor • Goods receipts • Purchase invoices • Mobile procurement
Warehouse Management • Warehouses and storage bins • Physical inventory • Inventory valuation • Stock reservations • Picking and Packing • Goods movements • Freight management • Carrier integration • Mobile Warehouse Operations
Multichannel Management
Store Solution • Stores and store groups • Web and mobile POS • Open and close stores, terminals and tills • Customers and loyalty management • Cross-store inventory visibility • Blind and verified returns • Special orders: Layaways, Quotations • Gift Cards and Gift Vouchers • Store coupons • Multi-currency payments • Complementary products • Tax exempt transactions • Manager’s approvals
Online channel integration • Available connectors with E-Commerce
platforms (Magento, Prestashop) • Interoperable with other platforms
Sales in other channels • Quotations • Sales orders • Sales invoices • Good shipments • Returns from customer
Business Intelligence
Analytics • Embedded engine • Out-of-the-box cubes, reports and widgets
(best selling products, sales productivity by store, returns…)
Query and Reporting • Query widgets • Embedded reporting tool (Jasper Studio) • Out-of-the-box list of available reports
Financials Management
Accounting • Multiple COA (Chart Of Accounts) • Fiscal calendars • General Ledger • Financial budgeting • Balance Sheet and Profit and Loss Statements • Accounting dimensions • Product costing
Account Payables and Receivables • Banks • Deferred revenue and expenses • Bank statements • Remittances • Dunning • Cashflow forecast • Tax management
Assets management • Assets hierarchy • Assets depreciation plan execution and
posting • Purchase and disposal
Customer Relationship Management
• Customer card • Opportunity management • SugarCRM connector
Human Resources Management
• Employee information • Interoperable with external payroll systems
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