openid ux summit
DESCRIPTION
A quick history, and button driven sign-in.TRANSCRIPT
Brian [email protected]
Two types of users
1. Those who have heard about OpenID
2. Those that have not
* Chris Messina http://tr.im/mturk_openid
Brian [email protected]
The First OpenID UI
* https://my.pbwiki.com?p=openid
Identifier driven sign-in
Brian [email protected]
User must already have...
1. Heard of OpenID
2. Understand OpenID
3. Have an OpenID
4. Know what URL to type
Brian [email protected]
While many succeed,others fail
I HATE YOU!!!!!!!!!!!!!!!!!!!!!!!!LADY GAAAGGGGAAGAGAGAG
Brian [email protected]
Challenges facing button driven sign-in
• Multiple brand affinities:
“I trust Google and Yahoo!”
• Unclear which will choice provide the best experience. Brand is king.
Brian [email protected]
Return user experienceCan be optimized by remembering a user’s provider.
But, the choice will be lost when switching computers or browsers
Brian [email protected]
Changing providers on the return visit is bad.
Many users do not understand that changing from Google to Yahoo will sign them in to a different account.
https://me.yahoo.com/a/K50GPxAQlP7SurZs6H30Q0PnmAs-#45323
https://www.google.com/accounts/o8/id?id=AItOawl8skT4dN5ioUHAo5wDgtopkYcR1HvZZxM
Brian [email protected]
Cannot remove choices
X
Anyone who has used that provider won’t be able to sign-in again
