Maximise The Success Of Your Digital Transformation

John Rakowski, Director, Product Marketing

@momskij

Agenda

- Define the digital business and transformation

- Essential factors of digital transformation success

- Understand the need for situational awareness in the digital business

2

4

>200k

Source: http://magento.com/customers/customer-showcase

1.2m

75 billion!

Source: June 2014, Apple World Wide Developer Conference

1.5m

Source: http://www.appbrain.com/stats/number-of-android-apps

7

1.393 billion

Source: http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/

284 million

Source: http://expandedramblings.com/index.php/march-2013-by-the-numbers-a-few-amazing-twitter-stats/

40%

Source: http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/

8

50 2009

Source: http://expandedramblings.com/index.php/uber-statistics/

50,000

9

Do these examples typify a digital

business?

YES NO

Agenda

- Define the digital business and transformation

- Essential factors of digital transformation success

- Understand the need for situational awareness in the digital business

10

Digital transformation success is still governed by the same traditional factors

11

People

Process

Digital

Tech

12

Tech Today’s businesses have a plethora of technology options

Mobile

IoT

Cloud

BI

Analytics

Wearables

Understand that software fuels tech and your business

Software

Applications Complexity Context

Brand

Tech

14

Process Applications need to be delivered quickly while maintaining quality

ITIL DevOps

15

Process Defining BizDevOps in relation to digital business

Fail-Fast, Fail-Forward

Collaboration

Business-wide accountability

Outside-In

Automate or be automated

Speed and quality

Customer and employee delight is a business imperative

16

People

17

The nature of customer engagement has changed

People

18

People Applications are central to customer loyalty and Digital transformation success

Need

Identify

Explore

ChooseUse

Engage

Promote

19

Source: http://thenextweb.com/wp-content/blogs.dir/1/files/2011/04/We-waited-30-min.jpg

Complaints like this are no more… People

20

People Application failures are very public in the digital business

Source: http://www.usatoday.com/story/todayinthesky/2015/02/02/delta-air-lines-computer-glitch-frustrates-fliers/22771143/

Source: https://twitter.com/search?f=realtime&q=delta%20airlines%20check%20in&src=typd

Productivity Benefit

Image Recruitment

Apps are more than just ‘tools’ in the digital business

People

22

People Digital transformation has to ensure that this does not happen

Availability Performance Experience

Summary

To achieve Digital transformation success means:

1. Understanding software powers your business

2. Understanding that delivering applications at speed and quality is essential to keeping ahead of the competition

3. Understanding that a customer-obsessed approach is the only approach for digital transformation success

4. Understanding that safeguarding and optimizing apps is critical in a successful digital business

23

Digital

Agenda

- Define the digital business and transformation

- Essential factors of digital transformation success

- Understand the need for situational awareness in the digital business

24

25

Situational Awareness is essential for digital transformation success

Application Intelligence

26

Change the operating model

OPSDEVBUSINESS

Mean Time To Resolution

Mean Time To Customer Impact

27

See all interactions with applications

Immediately identify real-user issues

Trace all business transactions

Isolate root-cause rapidly

End-to-end visibility

28

Act rapidly to safeguard customer or employee experience

Source: http://images.autotrader.com/scaler/620/420/cms/images/cars/volvo/s60/2012/long-term-gallery-11/169404.jpg

AutomationBusiness Dev Ops

Collaboration

29

Know how to optimize experience through analytics

Technical Engagement Business

30

Recommendations

1. Understand your business’ current customer journeys

2. Answer how do you currently safeguard and optimize customer and employee experience?

3. Begin to investigate holistic application analytics to support digital business decisions

Thank You

appdynamics.com/demoappdynamics.com/freetrial