opening keynote
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Opening Keynote American Express Takes its Iconic Brand Digital, Local and Grass Roots with OPEN Forum Scott Roen VP Digital Marketing & Innovation American Express. American Express OPEN: Learning, Experimenting, Evolving. Scott Roen - PowerPoint PPT PresentationTRANSCRIPT
Opening KeynoteAmerican Express Takes its Iconic Brand Digital,
Local and Grass Roots with OPEN Forum
Scott RoenVP
Digital Marketing & InnovationAmerican Express
This document contains unpublished confidential and proprietary information of American Express. No disclosure or use of any portion of these materials may be made without the express written consent of American Express. © 2011 American Express Travel Related Services Company, Inc. All rights reserved.
American Express OPEN:Learning, Experimenting, Evolving
Scott RoenVP, Digital Marketing & Innovation, American Express OPENFebruary 2012
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OPEN American Express team
dedicated exclusively to the success of small business owners
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Major financial institutions declare
bankruptcy
Oil prices jump to $147.50 per barrel
US house prices fall approximately 30%
Small business lending declines 8.3%
Economic Challenges Hit Small Businesses Hard
5Finding a Voice in the Chaos
“Small Business Saturday” :60 TV Spot
6Small Business Saturday 2011 Results
1. Second annual Small Business Saturday 2. Estimated 103 million Americans ‘shopped small’3. Public awareness rose to 65% compared to 37% [2010]
7Support from Government
Even President Obama “Shopped Small” on November 26th 2011
8Diverse Group of Partners Critical for Success
75 corporations banded together to promote Small Business Saturday
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10Identify Key Challenges of Small Business Owners
• Getting and Retaining Customers
• Improving Profitability and Managing
Cash Flow
• Getting Knowledge & Ideas to Improve
the Business
• Hiring & Retaining Employees
• Getting Financial Needs Met
• Saving Time
11Leverage Our Heritage
12Learn From Our Success with OPEN Forum
13Learn From Our Success with OPEN Forum
Brands are welcomed as facilitators
Built for social required to achieve scale
Reciprocal altruism works
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15The Future
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Questions / Discussion