opening remarks @ vietnam digital marketing & technology conference 2010 by tony truong...
DESCRIPTION
Tony Truong (that's me), Managing Director of Golden Digital share thoughts on Digitization of Media @ the 1st Annual Vietnam Digital Marketing & Technology Conference 2010.TRANSCRIPT
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Digitization of Media
Tony Truong
Managing Director
Golden Digital
Ho Chi Minh City // December 9, 2010
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I’m sorry marketers
Vietnam is going digital. And there’s nothing you can do about it.
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They say, TV is King, then Print
But that’s rapidly changing.
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Vietnam
Was an under-developed third-world country, where people were poor, living standard was low, and technology was limited.
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Viet Now
Welcome to Vietnam, a nation with one foot planted in the past and another ready to race into the future. (Anna Maria Virzi, ClickZ)
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0-4 5-9 10-1415-1920-2425-2930-3435-3940-4445-4950-5455-5960-6465-6970-7475-7980-8485-8990-9495-99 100+
Of Vietnam’s Population is under 30 years old.
*International Database, US Census Bureau
55%
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Digitization of Vietnam has already begun.
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144Million mobile phone users
*General Statistic Office // October, 2010
in Vietnam.
There are
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30%Has access to internet via computers
*VNNIC OCT/2010
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VN Media Consumption
INTERNET IS NOW THE SECOND MOST IMPORTANT MEDIUM
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Young, tech savvy & connected,
Vietnamese are consuming digital media like never before. Just like any other young markets around
the world.
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Time spent on digital media
Surpasses that of other media.
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The digital revolution is
changing the way we consume all
media.
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Digitization has changed our society and our behavior.
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http://www.youtube.com/watch?v=gpkV4fNcYcI
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Welcome to the near future.
Digital will no longer be a channel, digital will fuel our society into the next age.
Are you ready?
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Digitization will continue
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The line between TV & Digital will diminish.
Internet is TV is Internet is TV
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http://www.youtube.com/watch?v=7se8kZFVbJ8
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http://www.youtube.com/watch?v=bQoF6QhfRVw
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http://discover.sonystyle.com/internettv/commercial/#/video
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How about OOH? Easily digitized
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http://www.youtube.com/watch?v=z1U1OM5UsLA
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Print has also gone digital.
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Want more?Digital has gone on print.
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Ah, did I say that radio is also digital?
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TV is digitalOOH is digitalPrint is digitalRadio is digitalWeb is digital
Mobile is digitalEverything is digital.
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If everything is digital, then digital will affect every aspects of life.
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Today we seek to show you a little glimpse of that digital world here.
And hope to inspire you to look at digital differently. Bigger, wider and more interactive than you imagined.