OpenStack Marketing MeetingSeptember 4, 2013

2

Topics to Cover

‣ User survey‣ Training logo program‣ Havana release ‣ Content team update‣ Summit update‣ Upcoming industry events

Open discussion!!

3

OpenStack User Survey

‣ Please encourage your customers to participate and help promote via your marketing and social media channels

‣ Goal is to have data available to share before the Summit

‣ openstack.org/user-survey

4

New Training Logo & Marketing Program

‣ Just like “OpenStack Cloud” or “Built for OpenStack,” we will be offering a new “OpenStack Training” logo & marketing program for companies in the ecosystem offering training

‣ If your company offers training services and you would like to be part of the marketing program and launch, please contact lauren@openstack.org

‣ You can see the logo agreement and details here: https://www.openstack.org/brand/openstack-training

5

Havana Release – October 17

‣ Prep & info gathering:‣ Next marketing meeting to review Havana key messages,

updates and stats ‣ PTL and user input into features, benefits‣ Pulling feature & contribution stats from release manager,

infra team and activity dashboard‣ Planned activities for launch day:

‣ Press release‣ Havana page on OpenStack.org‣ Demo video and screenshots‣ Social media campaigns, including Google hangout

conversation‣ Email distribution to membership

‣ Follow up:‣ Analyst briefings‣ Webinar – user roundtable

6

Content Team Update & Next Steps

‣ Team of volunteers working to produce content for the community to leverage – see overview http://bit.ly/14o3JYj

‣ Projects discussed in the first meeting:

‣ Whitepaper about enterprise users in traditional industries or running more traditional applications/workloads

‣ Short-form format for case studies, updates to information gathered

‣ Webinar series

‣ Next meeting is September 25, contact margie@openstack.org to get involved

7

OpenStack Summit Hong Kong‣ Sponsor sign-up deadline September 20

‣ Speaking submissions currently being reviewed – will be notified by September 23 at the latest

‣ Early bird registration deadline October 4

‣ Help promote your sponsorship, speakers and registration!

8

Industry Events – September & October• Cloud Connect China, Shanghai |September 15-17

• Gold sponsor, speaking sessions, promoting Summit

• LinuxCon CloudOpen, New Orleans | September 16-18

• Welcome booth volunteers

• Open World Forum, Paris | October 3-5

• Small sponsorship, welcome booth volunteers

• Gartner IT Symposium, Orlando | October 6-10

• Welcome booth staff volunteers & business-focused case studies to promote

• LinuxCon CloudOpen Europe, Edinburgh | October 21-23

• Cloud Connect, Chicago | October 21-22

• OpenStack speaking track, discount sponsor opportunities

9

Industry Events – November & December• USENIX LISA, DC | November 3-8

• Community helping to organize workshop and BOF

• OW2 Annual Conference, Paris | November 13-14

• Small sponsorship, welcome booth volunteers

• Interop India, Mumbia | November 20-22

• Community organized speaking sessions, potential sponsorship

• Gartner Data Center Conference, Orlando | December 9-12

• Participate in OpenStack Pavilion, contact kathyc@openstack.org

• Master calendar: http://awe.sm/cGSRS

• If you added a new event, we need best contact and more info

• Need feedback soon on Cloud Expo vs Cloud World Forum UK 2014

10

OpenStack Regional One-Day Events

‣ OpenStack India – September 21‣ OpenStack Israel – December 3 or December 9‣ OpenStack in Action! Paris – December 5

11

Reminders & Deadlines‣ Deadline to sponsor the OpenStack Summit is

September 20

‣ Early bird registration deadline for the Summit is October 4

‣ Contact lauren@openstack.org if your company offers training services and you would like to participate in the new training logo/marketing program and launch

‣ Next content team meeting is September 25, contact margie@openstack.org to get involved

‣ Contact kathyc@openstack.org if you are interested in participating in the Gartner Data Center Conference Pavilion, December 9-12

‣ Send news and content for the next OpenStack Update to claire@openstack.org

Questions? Discussion?

Thank you!!