Operation Management

in E-commerce

By -: Imran AlamRohit Sahu

Company Profile

• Shopping Point.com is an Indian company of fashion and casual lifestyle products, headquartered in Bangalore, Karnataka.

• The company was founded by Imran Alam and Rohit Sahu by April 2015.

• Shopping Point shifted its focus to the online retailing of branded apparel.

• Company logo :

Mission

Offer stylish, great, affordable brand name clothing and clothing accessories.

Vision

To save my customers money from not alteration their new outfits before and

after purchased.

Objective

To be able to easily save money and compare prices from website to website.

Operations Strategy

‘Shopping Point’ offers products at best price and with best quality.

BUY – TRY – CHANGE.

Attractive Website.

Now Shopping point is moving to market place, but still most of product itself.

Direct procure from companies, store in warehouse, deliver to customers. Keep inventory for regular and low risk item.

JIT procurement for high value, low sales items.

Service Design

Lowest PriceGreatest Selection of ProductsFree ShippingExpress shipment with day deliveryQuick CheckoutCouponsGreat customer service with live help30days Return PolicyComprehensive Information About ProductsEasy to Navigate SiteBooks Autographed by the AuthorCash back on use of credit card from selected bank

Process Selection

Mobile Desktop

Login

Provide Selection

Add to cart Buy now

Website

PaymentCash on delivery

Payment by card

EMI

Internal Process

BUY Order PlacedMessage/mail

Delivered

Bill/Receipt Inventory Packaging

ShippingProduct Delivery

Message/mail Delivered

Supply Chain Management

Total Quality Management

Quality is Money

Total Quality Management

Cause and Effect

Histogram

Scatter

Check List Pareto

Control Chart Flow Chart

Cause and Effect (Fishbone)

Suppliers

MaterialProcessEnvironment

Workers Machines/Website

Quality Problem

•Late Deliveries•Out of stock•Defects

•Training•Ability•Supervision•Experience

•Maintenance•Calibration

•Temperature•Dust•Light•Ventilation

•Process design•Poor service design•Poor management quality

•Out of specification•Type•Material Grade

Quality Deployment Function

It is a tool used to translate preference of customer into specific technical requirement.

• Customer requirements (Done by relationship matrix).• Competitive Evaluation.• Product Characteristics.• The Relationship Matrix.• The Trade-off Matrix.• Setting Targets.

Forecasting

Forecasting Methods

Quantitative Method

Time Series Model

Casual Model

Qualitative Method

Executive Opinion

Market Research

Delphi Method

EMI

Warehouse Location DetailsDelhi – Our inventory is near India Gandhi International Airport, New Delhi.

Mumbai – Another Inventory is near Chhatrapati Shivaji International AirportAirport in India.

Coimbatore - Near Coimbatore International Airport.

Bangalore – Near Kempegowda International Airport.

Kolkata - Netaji Subhas Chandra Bose International Airport.

Warehouse Operations

Step1-Order Download in OMS: Order is placed by the customer from the front-end (web store) which is then downloaded into an order management system (OMS). This OMS can be a part of your web-store or it can be a back-end Enterprise system where the customer order gets downloaded

.

Step2-Inventory Allocation: As soon as the order flows into an OMS, the inventory from the Warehouse gets allocated to the order quantity. Thus the free quantity of that particular SKU (product) is decreased by the order quantity.

Step3-Order Picking: The operations/fulfilment team then start processing the order in the warehouse. First a pick list is generated against that order (usually its for multiple orders at one go and using wave management) and is handed over to a picker in the warehouse to pick that SKU from the bin/rack (in a zone). The picker picks that SKU from the location mentioned in the pick list and bring it back to the picking station (a stage location)

Step4-Order Packing and generation of labels: After the picking is done, the next stage is packing. At the time of packing required documents are printed that needs to be send along with the shipment package to the customer. The order is then packed in a packing box and reports like Invoice, Shipping label are printed and kept along with the shipment.

Step5-Order shipment: After the order is packed, it needs to be shipped out to the customer. The order gets assigned with the courier as per the shipping location (usually either at the time of order placement or at the time of packing) and a manifest is generated. Then the shipment is handed over to the courier guy who comes to the warehouse to pick up the shipment. Once the shipment is out of the warehouse the inventory gets reduced in the system.

Step6-Shipment Delivered: The shipment then gets delivered to the respected customer and the courier company updates the delivery details back to the company whose consignment it was shipping.

Thank you