operation management project on nestle juice -phpapp02
DESCRIPTION
nestle juice of operation management projectTRANSCRIPT
![Page 1: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/1.jpg)
FINAL PRESENTATION
of NESTLE JUICE
Munir Ahmad Gondal
03026862883
![Page 2: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/2.jpg)
Table of contents1) History
2) Mission
3) Vision
4) Nestle worldwide
5) Nestle Pakistan
6) Company Structure
7) Nestle juice
8) Production process
9) Core Competency
10) Product Development
11) Planning Phase
12) Market Demand Analysis
13) Product Ingredients
14) Design Detail
15) Testing and refinement
16) Product Launch
17) Recommendation
![Page 3: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/3.jpg)
![Page 4: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/4.jpg)
HISTORY
Henri Nestle, born Heinrich Nestle on
10 August 1814 was a German who
immigrated to Switzerland.
![Page 5: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/5.jpg)
In the 1860’s Henri nestle
developed the first condensed
milk and cereal based infant food
‘‘ FARINE LACTEE HENRI NESTLE’’
(a dry mixture of cow’s milk, sugar, wheat
flour)
![Page 6: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/6.jpg)
![Page 7: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/7.jpg)
1900 operating factories in the united states,
Germany, Britain Spain.
1905 merger with Anglo Swiss condensed milk
company.
1920’s saw nestle first expansion with chocolate .
![Page 8: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/8.jpg)
Since 1996 there have been acquisitions including:
San Pellegrino 1997
Spillers pet food 1998
Ralston Purina 2002
Jenny Craig and uncle toby’s 2006
Novartis medical nutrition 2007
![Page 9: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/9.jpg)
Mission• Build branded food business to improve quality of
life by offering tasty, affordable and highly
nutritional products to our consumers while
maximizing stake holders value.
![Page 10: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/10.jpg)
Vision• Nestlé aim is to meet the various needs of the
consumer every day by marketing and selling food
of a consistently high quality.
• The confidences that consumers have in our brands
is a result of our company’s many years of
knowledge in marketing, research and
development, as well as continuity - consumers
relate to this and feel they can trust our products.
![Page 11: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/11.jpg)
Vision Statement of Nestle
JUICES• The strategic priorities of Nestle Juices are focused
on delivering shareholder value through the
achievement of sustainable, capital efficient and
profitable long term growth. Improvements in
profitability will be achieved while respecting
quality and safety standards at all times. Nestle
JUICES envisions to grow in the shortest possible time
into the number one BeverageCompany in Pakistan
with the unique ability to meet the needs of
consumers of every age group through
development of a large variety of beverage
categories of the highest quality.
![Page 12: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/12.jpg)
The Nestlé logo was launched by
Henri Nestlé in 1868 on the basis of
the meaning of his name in German,
i.e. little nest, and of his family
emblem.
LOGO
![Page 13: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/13.jpg)
SLOGON
GOOD FOOD, GOOD LIFE
![Page 14: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/14.jpg)
NESTLE WORLDWIDE
Offering more than 8500
brands and 10,000
products.
![Page 15: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/15.jpg)
Head quarter in VEVEY,
Switzerland.
487 factories spread over
86 countries and
employees more than
283000 people
![Page 16: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/16.jpg)
NESTLE PAKISTAN
Nestle started its operations in Pakistan back in 1988, by
acquiring a diary company MILKPAK LTD.
Butter, cream, desighee under brand name MILK PAK
Juice drink under brand name FROST
1990 it start producing NIDO, Everyday, CERELAC
1991 LACTOGEN 1 & 2
1994 MILO and NESCAFE 3 in 1
1998 sweet treats (POLO)
1999 fruit drops, NESTLE PURE LIFE
NESTLE fruita vitals
![Page 17: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/17.jpg)
![Page 18: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/18.jpg)
PRODUCT LINE
![Page 19: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/19.jpg)
BRANCHES IN PAKISTAN
Nestle in Pakistan has its
branches in fallowing major cities.
• LAHORE
• ISLAMABAD
• FAISALABAD
• SHEIKHUPURA
• KARACHI
![Page 20: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/20.jpg)
Company Structure
• Nestle head office in Pakistan is in Lahore. It also has
its registered office in Lahore.
• Nestle has divided the whole Pakistan in to three
Zones.
• Northern Zone
• Central Zone
• Southern Zone
• Nestle has 8 regional offices in all over Pakistan.
These offices work under their respective zonal
offices.
![Page 21: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/21.jpg)
Factories
• Nestle has two factories in Pakistan for the
production of juice items.
• One near Sheikhupura near Lahore (29Kilometer on
Lahore Sheikhupura road)
• Second in Kabirwala near Multan (Khanewalraod,
Distt. Kabirwala)
![Page 22: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/22.jpg)
Nestle juice
• Enlarged by the consumer response to NESTLE
ORANGE JUICE that was launched in 1996, the
category of Nestle juice was expanded with the
introduction of MANGO-ORANGE and Mango
flavors in the year 2000. This has further
strengthened the position of Nestle as leader in the
value added/premium drinks market consumer
response to these new flavors has been very
upbeat and is expected to gain further.
![Page 23: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/23.jpg)
![Page 24: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/24.jpg)
![Page 25: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/25.jpg)
Types of Nestle juice
• Pure orange
![Page 26: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/26.jpg)
Types of Nestle juice• Clear apple nectar
![Page 27: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/27.jpg)
Types of Nestle juice• Red grape nectar
![Page 28: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/28.jpg)
Types of Nestle juice• Pineapple nectar
![Page 29: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/29.jpg)
Types of Nestle juice• Mango orange
![Page 30: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/30.jpg)
Types of Nestle juice• Chaunsa nectar
![Page 31: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/31.jpg)
Types of Nestle juice• Guava nectar
![Page 32: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/32.jpg)
Types of Nestle juice• Mango
![Page 33: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/33.jpg)
NESTLE FRUITA VITALS• NESTLE FRUITA VITALS embraces
the simplicity and clarity that
comes with being unpretentious,
genuine and down to earth,
which is also reflected in the "
![Page 34: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/34.jpg)
NESTLE FRUITA VITALS• Get Real ".The product backs up
their claim by being the market
leader in the juices and nectar
categories. No pretentions, no
fake attitudes or buzzwords,
just good quality juice.
![Page 35: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/35.jpg)
NESTLE FRUITA VITALSNestle FRUITA VITALS has also rolled
out of a line of Nestle FRUITA VITALS
premium range. Currently available in
Pomegranate and 100% Orange
variants, the project has met with
great success, and quickly
established a niche for itself in the
juices category.
tagline:
![Page 36: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/36.jpg)
Primary activities
.
Inbound logistics
operations
Outbound logistics
Marketing &sales
service
![Page 37: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/37.jpg)
Inbound
• Major raw materials of Nestle orange juices are
different pulps of orange which they import from
Germany and France. Nestle company get their
other raw material from local market in Pakistan.
Nestle juices raw material include ingredients such
as fresh fruit, nectar of mango, apple, and
pineapple, orange.
![Page 38: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/38.jpg)
Operations
• Process is any part of an organization that takes
inputs and transforms them into output of greater
value. Fruit Juice production procedures involved in
fruit drinks manufacturing depends on type of juice
unit is going to make. For purpose of this- feasibility,
Nestle propose 4% token juice drink of citrus fruit
(Orange), Mango and pineapple.
• The type of process that Nestle uses is make-to-
stock as it produces standardized products. The
process is multistage as few stages are similar for all
juices and few are different.
![Page 39: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/39.jpg)
Process Type
• The process for Nestle Juices is continuous flow
process as juice, which is liquid, flows through the
production process.
![Page 40: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/40.jpg)
Push or Pull strategy
• Nestle follows push strategy as they make product,
which are standardized and then push them in to
market.
![Page 41: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/41.jpg)
Fruit production process flow
• .Boiling of fruit Storage in tank Ingredients mixing
Syrup storage in tankJuice preparationJuice storage tank
Filling and packing
Cooling and storage
![Page 42: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/42.jpg)
Fruit Juice Production Process
• Fruits boiled in the boiler and shifted to the plate
heat exchanger. Then it is stored in the storage
tank. Then supplied to the mixing tank in the desired
quantity while in mixing tanks; any additives to the
mixture is made at this stage before it is pumped to
syrup storage tank. Blended juiced is then pumped
through pasteurizer; where it is heated to 90 C to
inactivate enzymes and living organism. After
pasteurization the juice passes through final
filtration, before lauding it into juice tank. Juice from
the tank is ready for packaging.
![Page 43: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/43.jpg)
Packaging and Labeling
• The juice is the packed in the quantities demanded
by the market. Consumer packs as like 200ml and
1000ml tetra pack and then labeled as Nestle
Juices. Then the final product is stored in cool dry
store.
![Page 44: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/44.jpg)
Raw Material
Reject Production
StorageNO YES
Boiler
Plate Heat Exchanger
Storage and ShippingJuices Mixing TankPreservatives
Juices Mixing Tank
Syrup Storage Tank
Pasteurizers
Juice Storage Tank
Bottled/ Packaged/ Labeled
Bulk Transport
Finished Product in
cold storageTransportRetailer Wholesaler
![Page 45: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/45.jpg)
Outbound Logistics
• In Nestle Company the activities that include in
outbound logistics are, They establish their sale and
distributive offices in big cities like Karachi, Lahore,
Islamabad, Faisalabad, Gujranwala etc. and also
hire suitable distributors on agreed profit margins.
Who buy product from Nestle office of the cities
and try to distribute to each retailers and shop
keeper in the cities and rural areas.
![Page 46: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/46.jpg)
Services
• Company established the customer center in each
office in a major city and also given toll free number
as a help line number. This means that if customer
feels any problem then they can contact through
their help line.
![Page 47: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/47.jpg)
Marketing and Sale
• Nestle company has efficient market management who’s main objectives for marketing their product are.
• Strong customer relationship
• Identify need of customer like new taste new, fruit items
• Maintain market leadership by maintaining the pure quality
• Provide juices which are fit for human body
• Stop brand selling and don’t reduce quality
• Quality is Nestlé’s guarantee
![Page 48: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/48.jpg)
Process Analysis
• Cycle time
• In a repetitive process the average time between
the completions of successive units is called cyclic
time. For Nestle 90 min is batch preparation time. 60
min is the process time and 75 min packing time.
(Batch of 15000 Liters).
![Page 49: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/49.jpg)
Process Analysis• Bottleneck
• The limiting factor or the constraint in the process is
called bottleneck. In Nestle juices Batch making is
the bottle neck. What should be the size of
batch?Another bottleneck is mixing plant. It takes
the largest amount of time.
![Page 50: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/50.jpg)
Process Analysis• Efficiency
• It is the ratio of actual output of a process relative to
some standard input. Packing machine at 100 %
efficiency produces 7000 packs in 1 hour. At Nestle
the packing machine efficiency is 95%.
![Page 51: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/51.jpg)
Process Analysis• Run time
• It is the time required to produce a batch of parts.
This is calculated by multiplying the time required to
produce each unit by the batch size.If the machine
produces 7000 packs in 60 mins, then it takes 0.514
sec to produce one pack. So the batch will be
completed in 3855 secs, if packed on two similar
machines. This will make in total 15000 packs.
![Page 52: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/52.jpg)
Process Analysis• Setup time
• It is the time required to prepare a machine to
make a particular item. For Nestle Juices, 3.5 hrs.is
the setup time. (Sum of CIP and sterilization
processes)
![Page 53: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/53.jpg)
Process Analysis• Operation time
• It is the sum of the setup time and run time for a
batch of parts that are run on a machine. For Nestle
it is 210 + 75 = 285 min
![Page 54: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/54.jpg)
Process Analysis• Through put time
• It includes the time that the unit spends actually
being worked on together with the time spent
waiting in a queue. For Nestle Juices it is 90 mins
(Batch making time) + 60 mins( process time) + 75
mins (filling time) = 225 mins
![Page 55: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/55.jpg)
MARKETING
• Nestle hold strong reputation for high quality
brands. In major markets, trade marketers are
frequently rated highly in customer surveys on
professionalism and service. They don't believe in
'one brand fits all' and that’s their marketing
strategy. They have a strong, diversified global
portfolio – well focused and defined – offers a
brand for all key consumer and market sectors.
![Page 56: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/56.jpg)
Nestle (JIT-Manufacturing System)
“The concept of JIT is to getting
the right quantity of goods at
the right place and at the right time.”
• Raw Material
• Reduce space requirements
• Continuous improvement
• Lower production cost
• Increased flexibility
• Increased machine utilization
• Lower inventory cost
![Page 57: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/57.jpg)
Nestle (Supply Chain Management)
• Good supplier relations
• Price advantage for materials
Responsibility of SC Manager
• To buy raw material as an input.
• To use raw material in economical way.
• To supply all of the materials to the customers.
![Page 58: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/58.jpg)
Nestle (Current Techniques)
• JIT (Just in time) inventory system.
• Implemented since 3 years back.
Benefits:
• Elimination of Waste
• Reduced space requirements
• Increased machine utilization
![Page 59: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/59.jpg)
Functions of OM• Understanding strategic objectives
• Developing an operations strategy
• Improving the performance of operation
• Planning and controlling
• Designing the operation's products, services and
processes
![Page 60: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/60.jpg)
Organization ChartCHAIRMAN
P.Barbeck-letmathe
Corporate governance
D.P FRICK
CEO
P.BulckeCorporate
communications
R.Ramsauer
Pharma &cosmetics HR
F.Castaner
Finance & control
J.SinghOperations
J.LopezSBU’s marketing &sales
W.Bauer
Innovation technology &
R&D
W.Bauer
Zone EUR: EUROPE
L.Freixe
Nestle Professional
M.Caira
Nestle nutrition
R.T.Laube
Zone AOA: ASIA/AFRICA
F.Van Dijk
Zone AMS: Americas
L.Cantarell
Nestle waters
J.J.Harris
![Page 61: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/61.jpg)
Core Competency
• Core competency is defined as “one thing that a
company can do better that its competitor”. For
Nestle, the core competency lies in its quality and
brand name.
![Page 62: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/62.jpg)
Product Development
• It includes phase of Planning, concept
development, system level designs, design details,
testing and refinement and production ramp up.
![Page 63: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/63.jpg)
Planning Phase
• In this phase, product type is selected based on
Nestle’s corporate strategy and market demand.
Nestle has introduced many product for specialized
market and as they believe that one product
cannot serve all the customers. They believe in
quality product and wellbeing of customers. They
believe in building trust of customer.
![Page 64: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/64.jpg)
Market Demand Analysis
• In this stage Nestle, research the market and
develop alternate product categories. Concept
are developed related to design and features of
product
![Page 65: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/65.jpg)
Product Ingredients
• In this process Nestle defines the product
architecture and composition of product. What
would be the ingredients and what would be its
nutrition value is decided in this phase.
![Page 66: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/66.jpg)
Design Detail
• In this phase Nestle define the complete
composition of product, its packaging and the
nutrition value it will provide to customer.
![Page 67: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/67.jpg)
Testing and refinement
• Prototype is developed and tested in market by
promotional activities like distributing product free
of cost. Mostly Lahore is selected as test city and
product is launched in Lahore and its response is
checked and feedback from customer is
evaluated.
![Page 68: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/68.jpg)
Product Launch
• After all the testing and making necessary
adjustments to taste and nutrition value, product is
launched.
![Page 69: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/69.jpg)
Recommendation• Increase advertising & Show your Competitive
edge.
• Ware houses should be installed as soon as possible.
• Do more for the completion of projects on time
• Increase its distribution network.
• Try to get more & more party orders.
• Give keen interest to CRM.
• Increase incentives & Promotional Activities.
![Page 70: operation management project on nestle juice -phpapp02](https://reader034.vdocuments.net/reader034/viewer/2022042422/559b4e581a28ab057d8b47ed/html5/thumbnails/70.jpg)
THANK YOU