operations strategy and positioning

8/17/2019 Operations Strategy and Positioning

1/22

BY: KA RAN MATHUR (WMG- 242007 )

OPERATIONS STRATEGYAND POSITIONING


2/22

OPERATIONS STRATEGY

• A plan p!"#$%#n& ' an *&an#+a,#n #llall"a,! *!*"! #n *.!* , pp*,#n$*a,*",*! an. p*.",#n

•

An p!*a,#n ,*a,!&% # ,%p#"all% .*#/!n % ,'!/!*all #n! ,*a,!&% $ ,'! *&an#+a,#n1 an.# .!#&n!. , a3##+! ,'! !!",#/!n! $p*.",#n an. pp*, !l!!n, '#l!#n##+#n& ",

• Op!*a,#n ,*a,!&% # , p*/#.! an /!*all.#*!",#n ,'a, !*/! ,'! $*a!*5 $* "a**%#n&, all ,'! *&an#+a,#n6 $n",#n


3/22

E8ES O9 STRATEGY

S,*a,!&%!/!l

*p*a,! B#n! 9n",#n


4/22

ORPORATE STRATEGY

• H#&'!, !/!l $ S,*a,!&%

• S!, ,'! ln&-,!* .#*!",#n an. "p! $ ,'! 'l!*&an#+a,#n

•

R!la,#n& ,'! O*&an#+a,#n6 !*, , #, ln& ,!*$,*!• W'a, B#n! a*! ! #n;• W' a*! O* ,!*;• W'a, a*! * n"!p, an. B!l#!$;• H D W! M!a*! P!*$*an"!

• G*,';• P*


5/22

ORPORATE STRATEGY

• D#,#n", p!,!n"#!:

O*&an#+a,#n6 Unique S,*!n&,'-- ,'! ,'a, a*!

.#="l, $* ,'!* , .pl#"a,!

• E3apl!:

• p!,!n, W*5$*"!

• A./an,a&! "a,#n

• Inn/a,#/! apa#l#,%

• T!"'nl&%


6/22

KEY ISSUES

• W'a, #n!! 'all ! ! #n;

• W'a, #n!! 'all ! a">#*! * .#/!,;

• H . ! all"a,! *!*"! !,!!n

#n!!;• W'a, # ,'! *!la,#n'#p !,!!n #n!!;

• W'a, # ,'! *!la,#n'#p !,!!n ,'! "!n,*! an.,'! #n!!;


7/22

BUSINESS STRATEGY

• A #n! ,*a,!&% # ,'! !an % '#"' #, !,, , a"'#!/! #, .!#*!. !n. (?!",#/!)

• B#n! ,*a,!&% #ll "/!* a p!*#. $ a, @-

%!a* (!,#! !/!n ln&!*)• P*#a*#l% "n"!*n!. #,' ' a pa*,#"la*

#n! n#, 'l. "p!,! #,'#n #, #n.,*%1an. 'a, #, ,*a,!" a# an. ?!",#/! 'l.

!• T'! #n! ,*a,!&% # #pl!!n,!.1

"n#"a,!.1 an. l,#a,!l% ,!,!. an.!/ala,!. % #n! ana&!!n, ,'*&' a#n! .!l


8/22

KEY ISSUES

• H . ! "p!,! #n ,'# #n!;

• W'a, # ,'! ##n $ ,'# #n!;

• W'a, a*! ,'! ,*a,!" ?!",#/! $ ,'#

#n!;• W'#"' ",!* 'l. ! "n,#n! , !*/! *

,a*, !*/#n&;

• W'% 'a/! ! .!"#.!. n ,'!! ,*a,!"

.#*!",#n;


9/22

9UNTIONA STRATEGY

• T'! ,, l!/!l $ ,*a,!&% # ,'a, $ ,'!#n.#/#.al $n",#n(p!*a,#n1 a*5!,#n&1


10/22

KEY ISSUES

• H .! ,'! $n",#n "n,*#,! , ,'! #n!,*a,!&%;

• W'a, a*! ,'! ,*a,!" ?!",#/! $ ,'! $n",#n;

• H a*! *!*"! ana&!. #n ,'! $n",#n;• W'a, ,!"'nl&% . ! ! #n ,'! $n",#n;

• W'a, 5#ll a*! *!>#*!. % *5!* #n ,'!$n",#n;


11/22

OPERATIONS PER9ORMANEOBCETI8ES

• Cost: T'! a#l#,% , p*."! a, l ",

• Quality: T'! a#l#,% , p*."! #n a""*.an"!

#,' p!"#


12/22

OPERATIONS PER9ORMANEOBCETI8ES

• Dependability: T'! a#l#,% , .!l#/!* p*.", an.!*/#"! #n a""*.an"! #,' p*#! a.! , ",!*

• Flexibility: T'! a#l#,% , "'an&! p!*a,#n 9l!3##l#,%"an "p*#! p , $* ap!",:

o T'! a#l#,% , "'an&! ,'! /l! $ p*.",#n

o T'! a#l#,% , "'an&! ,'! ,#! ,a5!n , p*."!

o T'! a#l#,% , "'an&! ,'! #3 $ .#!*!n, p*.", *

!*/#"! p*."!.o T'! a#l#,% , #nn/a,! an. #n,*."! n! p*.", an.

!*/#"!


13/22

THE SANDONE6 MODE

,

9l!3##l#,%

D!p!n.a#l#,%

al#,%


14/22

OPERATIONS STRATEGY PERSPETI8ES

Operations

Strategy

Top down

Marketled

Bottomup

Operations led


15/22

MEASURING PRODUTI8ITY

• P*.",#/#,% # a !a*! $ ' !="#!n,l%#np, a*! "n/!*,!. , ,p,

Produti!ity " output#input

• T,al P*.",#/#,% M!a*!: Total Produti!ity " $total output%#$total o& all

inputs%

• Pa*,#al P*.",#/#,% M!a*!:

Partial Produti!ity " $total output%#$single input%

• Ml,#$a",* P*.",#/#,% M!a*!: Multi'&ator Produti!ity " $total output%#$se!eral

inputs%


16/22

TOTA PRODUTI8ITY EFAMPE

• Bl!ll 9*n#,*! a5! 5#,"'!n "'a#* T'!!!5l% .lla* /al! $ #, ,p,1 #n"l.#n&


17/22

PARTIA PRODUTI8ITY EFAMPE

• Bl!ll 9*n#,*! 'a '#*!. 2 n! *5!* , pa#n,"'a#* T&!,'!* ,'!% 'a/! pa#n,!. 0 "'a#* #n 4'* W'a, # la* p*.",#/#,% $* ,'! pa#*;

a* p*.",#/#,% ,p,Lla*

(). 3airs%#$, x * 3r%

(0 "'a#*)L( '*) * )1,0 3airs#3r


18/22

MUTI9ATOR PRODUTI8ITY EFAMPE

• Bl!ll 9*n#,*! a/!*a&! @ "'a#*L.a% a*", a/!*a&! 401 a,!*#al ", a*! ,%p#"all%2001 an. /!*'!a. ", # 20 Bl!ll !ll

,'! "'a#* , a *!,a#l!* $* 70Ln#, 9#n.l,#$a",* p*.",#/#,%

Ml,#$a",* p*.",#/#,%

(/al! $ ,p,)L(la* a,!*#al /!*'!a.

",) ((4.#3air x 50 3airs%#$*-.6,..6,0.%

(240)L(@0) * ,1/5


19/22

POSITIONING TRADE-O99

ProessFous

7nter'mediate Fous

Produ

t Fous : -

, ( 2 # + a , # (

n

8l!


20/22

POSITIONING STRATEGY

P*.", 9"!. (O*&an#+#n& ,'! P*.",#/! R!*"!A*n. ,'! P*.",)

H#&' 8l!

##,!. /a*#!,% P*.",LS!*/#"!

#n! 9l

Sp!"#al P*p! E>#p!n,

a* S5#ll

ap#,al #n,!n#/!L H#&' A,a,#n

E="#!n,


21/22

POSITIONING STRATEGY

P*"! 9"!. (O*&an#+#n& ,'! P*.",#/!

R!*"! A""*.#n& , apa#l#,%)

8l! W#.! 8a*#!,% LH#&' ,#+a,#n

N, a E="#!n,L H#&'l% 9l!3#l!

G!n!*al P*p! E>#p!n,

H#&' S5#ll!. an. H#&'l% T*a#n!. W*5$*"!

Cl!. an. pl!3 W*5 9l


22/22

THANK YOU

operations strategy and positioning

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