operator's survival guide, episode 1: rules of engagement - tv connect 2013
DESCRIPTION
Developing a successful second screen app requires a deep understanding of how people watch TV. We’re telling you, this is not an easy task! It entails examining viewers’ needs before, during and after the broadcast in order to deliver a TV companion that meets users’ expectations so smoothly that it will simply feel natural. This is the challenge operators and content service providers’ face in developing a complete living room experience for their subscribers. So the question is how do you cope with this challenge and keep users and viewers engaged with your service offering? Join Haggai Barel; VO’s Deputy CEO to learn about the practices used to achieve this goal. A number of topics will be covered including: 1. Here is the data, now what’s your story? 2. Persocialization (personal-social) 3. The curse of endless possibilities 4. For every good way there are 100 wrong ones 5. Give me memorable experiences, surprise meTRANSCRIPT
![Page 1: Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013](https://reader033.vdocuments.net/reader033/viewer/2022042700/557b2b60d8b42a71798b54d7/html5/thumbnails/1.jpg)
This document is Viaccess-Orca intellectual property
![Page 2: Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013](https://reader033.vdocuments.net/reader033/viewer/2022042700/557b2b60d8b42a71798b54d7/html5/thumbnails/2.jpg)
Past
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Past
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Past Today
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Past Today Power to the people
![Page 6: Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013](https://reader033.vdocuments.net/reader033/viewer/2022042700/557b2b60d8b42a71798b54d7/html5/thumbnails/6.jpg)
Past Today Power to the people
![Page 7: Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013](https://reader033.vdocuments.net/reader033/viewer/2022042700/557b2b60d8b42a71798b54d7/html5/thumbnails/7.jpg)
Past Today Power to the people
![Page 8: Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013](https://reader033.vdocuments.net/reader033/viewer/2022042700/557b2b60d8b42a71798b54d7/html5/thumbnails/8.jpg)
Past Today Power to the people
![Page 9: Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013](https://reader033.vdocuments.net/reader033/viewer/2022042700/557b2b60d8b42a71798b54d7/html5/thumbnails/9.jpg)
Past Today Power to the people
![Page 10: Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013](https://reader033.vdocuments.net/reader033/viewer/2022042700/557b2b60d8b42a71798b54d7/html5/thumbnails/10.jpg)
Past Today Power to the people
![Page 11: Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013](https://reader033.vdocuments.net/reader033/viewer/2022042700/557b2b60d8b42a71798b54d7/html5/thumbnails/11.jpg)
Past Today Power to the people
![Page 12: Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013](https://reader033.vdocuments.net/reader033/viewer/2022042700/557b2b60d8b42a71798b54d7/html5/thumbnails/12.jpg)
So make it less linear, more contextual
Past Today Power to the people
![Page 13: Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013](https://reader033.vdocuments.net/reader033/viewer/2022042700/557b2b60d8b42a71798b54d7/html5/thumbnails/13.jpg)
So make it less linear, more contextual
Past Today Power to the people
![Page 14: Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013](https://reader033.vdocuments.net/reader033/viewer/2022042700/557b2b60d8b42a71798b54d7/html5/thumbnails/14.jpg)
So make it less linear, more contextual
Past Today Power to the people
![Page 15: Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013](https://reader033.vdocuments.net/reader033/viewer/2022042700/557b2b60d8b42a71798b54d7/html5/thumbnails/15.jpg)
So make it less linear, more contextual
Past Today Power to the people
![Page 16: Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013](https://reader033.vdocuments.net/reader033/viewer/2022042700/557b2b60d8b42a71798b54d7/html5/thumbnails/16.jpg)
Past Today Power to the people Tour guide
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Past Today Power to the people Tour guide
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Past Today Power to the people Tour guide
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Past Today Power to the people Tour guide
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Past Today Power to the people Tour guide
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Past Today Power to the people Tour guide Engagement model
This document is Viaccess-Orca intellectual property
![Page 22: Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013](https://reader033.vdocuments.net/reader033/viewer/2022042700/557b2b60d8b42a71798b54d7/html5/thumbnails/22.jpg)
Past Today Power to the people Tour guide Engagement model
This document is Viaccess-Orca intellectual property
![Page 23: Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013](https://reader033.vdocuments.net/reader033/viewer/2022042700/557b2b60d8b42a71798b54d7/html5/thumbnails/23.jpg)
Past Today Power to the people Tour guide Engagement model
This document is Viaccess-Orca intellectual property
![Page 24: Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013](https://reader033.vdocuments.net/reader033/viewer/2022042700/557b2b60d8b42a71798b54d7/html5/thumbnails/24.jpg)
Past Today Power to the people Tour guide Engagement model
This document is Viaccess-Orca intellectual property
![Page 25: Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013](https://reader033.vdocuments.net/reader033/viewer/2022042700/557b2b60d8b42a71798b54d7/html5/thumbnails/25.jpg)
Past Today Power to the people Tour guide Engagement model
This document is Viaccess-Orca intellectual property
![Page 26: Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013](https://reader033.vdocuments.net/reader033/viewer/2022042700/557b2b60d8b42a71798b54d7/html5/thumbnails/26.jpg)
Past Today Power to the people Tour guide Engagement model
This document is Viaccess-Orca intellectual property
![Page 27: Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013](https://reader033.vdocuments.net/reader033/viewer/2022042700/557b2b60d8b42a71798b54d7/html5/thumbnails/27.jpg)
Past Today Power to the people Tour guide Engagement model
This document is Viaccess-Orca intellectual property
![Page 28: Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013](https://reader033.vdocuments.net/reader033/viewer/2022042700/557b2b60d8b42a71798b54d7/html5/thumbnails/28.jpg)
Past Today Power to the people Tour guide Engagement model
This document is Viaccess-Orca intellectual property
![Page 29: Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013](https://reader033.vdocuments.net/reader033/viewer/2022042700/557b2b60d8b42a71798b54d7/html5/thumbnails/29.jpg)
Past Today Power to the people Tour guide Engagement model
This document is Viaccess-Orca intellectual property
![Page 30: Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013](https://reader033.vdocuments.net/reader033/viewer/2022042700/557b2b60d8b42a71798b54d7/html5/thumbnails/30.jpg)
Past Today Power to the people Tour guide Engagement model
This document is Viaccess-Orca intellectual property
![Page 31: Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013](https://reader033.vdocuments.net/reader033/viewer/2022042700/557b2b60d8b42a71798b54d7/html5/thumbnails/31.jpg)
Past Today Power to the people Tour guide Engagement model
This document is Viaccess-Orca intellectual property
![Page 32: Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013](https://reader033.vdocuments.net/reader033/viewer/2022042700/557b2b60d8b42a71798b54d7/html5/thumbnails/32.jpg)
http://www.youtube.com/watch?v=s_2agMPkMUs
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Shape the ultimate content experience Shape the ultimate content experience This document is Viaccess-Orca intellectual property