7/22/2019 OPMAN Exercise(Product

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OPMAN Exercises 2

Product and Service Design

1. A number of fast-food chains after their success !ith offering theircustomers fresh sa"ads and in an effort to do!n#"a$ the image of se""ing

unhea"th$ food began adding fresh fruit #"ates to their menus. At about the

same time and seeming"$ in direct conf"ict !ith this %hea"th$& strateg$

severa" other fast-food chains began offering fat-and ca"orie-"aden items totheir menus. 'om#are these t!o !ide"$ different a##roaches and #redict the

chances of each one(s success. Name some other #roducts that are #o#u"ar

des#ite )no!n hea"th ris)s.

2. Examine and com#are sate""ite te"evision versus cab"e. *ase $our

com#arison on such factors as features costs convenience ease of use easeand+or cost of re#air and safet$.

,. Describe some of the trade-offs that are encountered in #roduct and servicedesign.

 Note Submit to Ms. ove"$ on Saturda$ /anuar$ 20.