opportunistic p2p interactions in mobile pervasive environments olga ratsimor ph.d. candidate olga...
DESCRIPTION
Intelligent Marketing in Mobile Peer-To-Peer Environments eNcentive MH3 MH1 MH2 Animated SlideTRANSCRIPT
Opportunistic P2P Interactions in Mobile Pervasive
Environments Olga Ratsimor Olga Ratsimor Ph.D. CandidatePh.D. Candidate
Bartering of Digital Goods and Services in Pervasive
Environments• Context-based, continuous bartering with peers in pervasive environments
• Value in Use - is the value of the particular electronic good or service for the particular user.
• Value in Exchange - reflects the potential value of the service against any other service in value-for-value exchanges.
• Effects of collaborative strategies on the welfare of the network • Effects of digital rights management restrictions on bartering collaborations• Exploiting relationships between groups of devices
Has: Map-A, RingTone-A,CWants: RingTone-B
D4
Has: Map-A, Song-AWants: RingTone-B
D3
D1
Has: RingTone-B, C, DWants: Song-A
D2Has: Wallpaper-A, Song-A
RingTone-B,CWants: ScreenSaver-A
Wallpaper-B
Has: ScreenSaver-A, BWants: RingTone-A
D5
Has: Map-A, RingTone-A,CWants: RingTone-B
D4
Has: Map-A, Song-AWants: RingTone-B
D3
D1
Has: RingTone-B, C, DWants: Song-A
D2Has: Wallpaper-A, Song-A
RingTone-B,CWants: ScreenSaver-A
Wallpaper-B
D2Has: Wallpaper-A, Song-A
RingTone-B,CWants: ScreenSaver-A
Wallpaper-B
Has: Wallpaper-A, Song-ARingTone-B,C
Wants: ScreenSaver-AWallpaper-B
Has: ScreenSaver-A, BWants: RingTone-A
D5
initiator participant
Discovery MSG
Not Found
Discovered
Proposal
Reject
Accept
Counter Proposal
Counter Proposal RPL
initiator participant
Discovery MSGDiscovery MSG
Not Found
Discovered
Not Found
Discovered
Not Found
Discovered
ProposalProposalProposal
Reject
Accept
Counter Proposal
Reject
Accept
Counter Proposal
Reject
Accept
Counter Proposal
Counter Proposal RPLCounter Proposal RPL iWantiWantiHaveiHaveiWantiWantiHaveiHave
Intelligent Marketing in Mobile Peer-To-Peer Environments
eNcentive
MH3
MH1
MH2
Animated Slide
eNcentive: Targeting Locations
eNcentive + TrueBahn• Trust based mobile shopping• Mobile users are divided into two groups
• Kids and Adults• Groups are interlined
• Kids have a circle of friends that can grow and shrink • Adults have circle of other Adults that they trust. The
circle can grow and shrink.• Kids can shop for items that thy have been authorized
to buy• If there is a new item on the wish list then kids need to
find an Adult from their trust network to give them authorization.