opportunities and threats of connected platforms
TRANSCRIPT
Welcome to Breakfast at The Gherkin
Talks 3rd June 2015:
Christoph Burgdorfer, Managing Partner coANDco Christoph Ruedt, Co-Founder ICPlan
Heather Baker (CEO) and Sian Evans (Producer) TopLine Comms
Opportunities and Threats of Connected
PlatformsChristoph Burgdorfer, Managing Partner coANDco
400’000 Years ago...
... the emergence of language for the first time allowed exchanging thoughts and ideas between individuals
40’000 Years ago...
... the emergence of writing for the first time allowed storing thoughts and ideas across generations
500 Years ago...
... the emergence of printing with moveable types for the first time allowed multiplying thoughts and allowing others to build upon each
other’s thoughts and ideas
A few years ago...
... the emergence of the internet for the first time allowed anyone to have access to a potentially global audience.
A few years ago...
... especially the web 2.0 gave people the possibility to retrieve as well as create content. It brought the dialogue back into mass communication.
What does it mean to be in the middle of
this paradigm change?
Three Challenges
1. Applying Technology
Technology doesn’t solve problems. Humans do.
2. Interfacing with Technology
Download or
Push Notifications
m4v, wmv, avi, or divx
Drag & Drop
In a noisy world people don’t want bells and
whistles. They want silence and clarity.
3. Trust and Credibility
Idea: The Network of Trust
Idea: The Network of Trust
3 degrees of trust
As the internet changes how we communicate, we need equally
new ways of building trust.
ConclusionThe Internet becomes less about technology and more about humans communicating in new ways.
Threats/Risks: If we focus too much on technology we tend to forget humans. This can turn us into mindless robots that don’t trust each other.
Opportunities: If we focus on humans being connected new ways, we start to see the real potential of the current revolution where communication changes us all for good.
Thank You.Christoph Burgdorfer, coANDco UK
@cburgdorfer / [email protected]
Image sources on request: [email protected]