opportunities & challenges in personalised travel
TRANSCRIPT
Opportunities & Challenges in Personalised Travel@neal_lathia, @CodeVoyagers
Workshop on Recommenders in Tourism
Online
Situation
Information OverloadGoal
Relevance Solution
RecommendationEffect
Unique Experiences
Online
Situation
Information ComplexityGoal
Trip PlanningSolution
Cheapest, FastestEffect
‘Intelligent Calculators’
(2) Urban TravelN. Lathia, L. Capra. Mining Mobility Data to Minimise Travellers' Spending on Public Transport. ACM KDD 2014.
Approach
Dataset description
https://www.slideshare.net/neal.lathia/turning-oyster-cards-into-information
Approach
https://www.slideshare.net/neal.lathia/turning-oyster-cards-into-information
(Some of the) Product Machine Learning Problems
Price AccuracyEnsuring that what you see is what you’ll get
SearchFinding the best itinerary for your needs
RecommendationInspiring you to travel to new places
Ad relevanceConnecting partners with the right travellers
ConversationsGo and try our Facebook bot
AlertingKeeping you informed, finding the best time to buy
Can we do better?
By recommending itineraries?
From itineraries to widgets: The tale of Skyscanner app’s dynamic result pagehttps://medium.com/@SkyscannerCodevoyagers/from-itineraries-to-widgets-9b89ca72fda4
Choice Complexity
FlexibilityAre you sure about your dates, your origin, your destination?
SensitivityWill you pay more to stick to plan, or change your plans to pay less?
AvailabilityWhat itineraries are currently available, and how will their price change?
FamiliarityIs this a trip that you have made before?
Too many to list!
Personalising without removing control and transparency
Sparse user history Other signals- photos
Other problems- alerting, quality
Other approaches- embeddings
Bridging between international and urban What is a place?
Venue, neighbourhood, city, country
Rethinking Context Events
Recurrent trips
Mixed contexts (business + leisure, +)
Opportunities & Challenges in Personalised Travel@neal_lathia, @CodeVoyagers
Workshop on Recommenders in Tourism