opportunities in creative business for under graduate students

School of Creative Business = BBA

Plus

BBA

• Conceptual understanding … THEORY

• In depth analysis … ANALYTICAL

• Manage people … TEAM SKILLS

• Market driven … SELLING SKILLS

BBA Plus

• THEORY + ANALYTICAL + TEAM SKILLS + SELLING SKILLS

• Something beyond $$$

• Live your passion

BBA Plus … HOW ?

Internationality through Tie- Ups

• Pearl is a strategic partner of the Laureate Universities Network which has presence over 30 countries enrolling more than 800,000 students

• Some of our prestigious global alliances are with institutes like London College of Fashion, NABA Milan, Domus Academy for Luxury and Nottingham Trent University, UK Santa Fe USA.

Entrepreneurship & Family Business

•The curriculum includes topics such as

• prepare a realistic business plan based on your thoughts

•Identify entrepreneurial opportunities.

•The course content will be contextualized to the needs of prospective participants.

• This programme would enable students to create virtual business through latest software to experience the business setup and functionality.

Industry Linked Live Projects

Industry tie ups right from Semester 1

• Curricullum Design

• Industry linked assessments

• Internships

• Live problem solving projects

• Industry jurors

• Business plan investors

• Original ideas …beyond theories

• New age careers

New BBA Plus Course

Overview

Fashion & Lifestyle E-Commerce

Market Potential: E-Commerce

• India’s consumer-facing e-Commerce market (B2C-C2C) grew at a whopping CAGR of 49.1% from 2007 to 2011 to reach a market size of US$9.9 billion.

• On the other hand, the B2B market is a small contributor to the overall domestic e-Commerce market, and it was estimated at US$50.37 million in 2011.


• Equip graduates with dynamics of online business and understanding of online buying behavior

• The course offers an interesting amalgamation of Indian, as well as Global online business sensibilities

• Built-in Exchange programme to provide relevant exposure and expertise

Courses

Potential RecruitersAmazon.comMyntra.comJabong.comSnapdeal.comFashionAndYou.comLimeroad.comKoovs.com

CareersCategory ManagersProduct Merchandiser and BuyerMarketing Communications & Digital Content ManagementQuality Control Executive ManagerPR and Event Management ExecutiveEntrepreneurs


Fashion & Lifestyle Business Management

Market Potential: Fashion

• The Indian apparel market will grow over four-fold to attain a staggering size of $ 200 billion by 2025

• Country becoming the fastest growing market along with China, according to a report by management consultancy firm Wazir.


• Imparts knowledge and skills needed to run a Global and Domestic Fashion & Lifestyle Brand

• Curriculum includes Product Development, Production Planning, Order Procurement, Negotiations, Productivity enhancement Marketing & Retail etc.

• Acquire sufficient diversity of both Indian & Global experience• Option to specialize in year 3

Merchandising & Marketing Retailing Online Business


CareersMerchandising SpecialistsProduction ManagersMarketing ManagersBuyersVendor Management ManagersVisual Merchandisers

RecruitersUnited Colors Of BenettonGap IncLi And FungItc Wills LifestyleTommy HilfigerRitu Kumar

Manav GangvaniPreeti JhawarMadura ExportsFab IndiaWilliam E ConnorAdidasTriburg

Global Luxury Brand Management.

Market Potential: Luxury

• Number of UHNIs in India: 100,900, projected to be 329,000 by 2017/18

• Net worth of high net worth households: 86Lac INR, projected to reach 380Lac INR by 2017/18

• Indian Luxury Industry is pegged at 8Bn USD, growing at 20-25% CAGR

• Projected to reach the size of 15Bn USD by 2016 ( study by Assocham & KPMG)

Global Luxury Brand Management

.• Visual Merchandising, Marketing, Retail Operations etc

• Aesthetics & Styling, Strategy, Finance

• Grooming, Personal & Professional Image Management

• Exchange programme with NABA Milan

• Industries- Leather goods, Watches, Foot Wear, Apparel, Accessories, Fragrances, Cosmetic, Wines & Automobiles

• Course Team from leading brands- LV, Versace, Armani, Chopard, Hermes

Overview: Luxury Brand Management

.CareersLuxury Brand ManagerLuxury MarketerLuxury Store ManagerLuxury Shopping ConsultantPublicity and Luxury PR ExpertLuxury Buyer and Merchandiser

PlacementsChanelLouis VuittonBurberryInfinite LuxuryGenesis Luxury

Salvatore FerragamoReliance BrandsDivaniDia ColorLuxe Group

SPORTS MANAGEMENT

Undergraduate & Post Graduate Courses

Need for Sports Education in India

• In 2008 BCCI-IMG combine launched the Indian Premier League (IPL).

• Hockey India League (HIL)

• Indian Badminton League (IBL)

• Pro Kabaddi League

• Indian Soccer League (ISL) in 2014.

• All these development has resulted in the the Sports Industry in India to grow to

an estimated Rs.4807 crores in 2015 as per a study (GroupM ESP – SportzPower

Sponsorship Report 2015). Broad breakdown of the spends can be seen from the

figure on next page:

• General Management in Sports Organisations

• Finance in Sports

• Managerial Skills & Human Resources in Sports

• Sports Law & Doping Issues

• Marketing & Communications

• Entrepreneurship & Sports for Development

• Sports Facility Operations

Overview

Careers

Sport managers in fields such as

• Media & Advertising

• Sponsorship sales and managements,

• Tournament operations,

• Player representation/ management,

• Clubs/ academies management, and more

MEDIA & ENTERTAINMENT MANAGEMENT

Undergraduate Course

• Course Overview Introduction to Communication Theories

History of Arts, Media & Culture

Introduction to Digital Media

Business Theories

Introduction to Marketing

Advertising & Branding

PR & Events

Art & Art Management

Content Development and Management

Animation, Creative writing & expression

Theatre and Literature

Production Planning and Execution

Media Laws

Cinema Studies

Careers • Product Managers

• Brand Managers

• Retail Professionals

• Marketing Consultants for the Lifestyle Industry

• Market Research Analyst

MA in Fashion Marketing

PlacementsKoovs.comJabong.comPantaloonMadura UCBTarun Tahiliani Private Ltd CosmopolitanGenesis BrandsWills Lifestyle

PD PR & Events

•Promotions and events are an integral part of the fashion and lifestyle industry.

•An important aspect of the communication strategy is to give visibility to the fashion and lifestyle products.

• Curriculum imparts a comprehensive ability to develop, use and implement promotional methods and organise and manage various types of events.

PD PR & Events

CareersEvent ManagersFashion PublicistsFashion Communication ManagersFashion Promotion Executives

PlacementsFashion HousesPR agenciesEvent Management companies

Thank You