opportunities in mobile apps

Opportunities In Mobile Apps

An Enterprise Web Solutions Company

NVISH SOLUTIONS INC. © 2012 All rights reserved Website: www.nvish.com │ E-Mail: [email protected] Slide 2

Agenda

Slide 2

Mobile Applications

Platforms Of Mobile

Why Mobile Apps?

Smartphone User demographics

Latest Mobile Apps

Mobile Usage Trends

Agenda

http://www.nvish.com/

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Mobile applications

Slide 3

Mobile application is a term used to describe internet applications that run on smart phones and other tablets. Mobile applications help them by making it easier to use the internet on their portable devices.

These applications are pre-installed on phones during manufacture, can be downloaded by customers from various mobile software distribution platforms.




Platform Of Mobile




With customers, fans & followers wherever they are, whatever they are doing

Your followers focus on your organization

Your brands message

The number of customers visiting more often

Measureable mobile results

Why Mobile Apps?

Slide 5

Increasing

Amplifying

Magnifying

Communicating

Producing




Smartphone User demographics

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The largest age group of iPhone users is between 35-54 who account for 36% of all users, followed by 25-34 at 29%

50% of iPhone users are under age of thirty, out of which 15% are students

Two years before, iPhone ownership was predominately male at 67% of the user base, women now accounted for 48% of users

The iPhone is also popular with high income brackets, with the largest range being $100,000 + earners, comprising 45% of users

Source Rubicon Research Consulting

Source: The Neilson Company

Source: eMarketer

Source: eMarketer




Latest Mobile Apps

Slide 7

Money transfer

Location specific services

Mobile searching facilities

Mobile browsing facilities

Mobile health monitoring

Near field communication

Mobile advertising

Mobile instant messaging

Mobile music

Mobile payment services




What Do People Use Their Mobile Phones For?

Slide 8

Source : http://bit.ly/NgAaSV

Games

Weath

er

Map

s/Searc

h

Socia

l Netw

orking

Music

News

Entertainment

DiningVideo

61%55%

50% 49%42%

36% 33%25%

21%

Apps Usage

In 2014, mobile internet usage will overtake desktop internet usage and already in 2011, more than 50% of all “local” searches are done from a mobile device.




Mobile Usage Trends

Slide 9

Eventually replacing feature phones and desktops, driving the growth of mobile applications which will have significant impact on all industries.

Access of smart mobiles will cross 50% in most developed markets

Customer has started doing shopping through smart mobile apps

Amount of time spent on smart mobile devices will cross time spent on desktop internet

Social networking usage is increasing more on smart mobile phones



LET’S CONNECT….

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