opportunities in mobile apps
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Opportunities In Mobile Apps
An Enterprise Web Solutions Company
NVISH SOLUTIONS INC. © 2012 All rights reserved Website: www.nvish.com │ E-Mail: [email protected] Slide 2
Agenda
Slide 2
Mobile Applications
Platforms Of Mobile
Why Mobile Apps?
Smartphone User demographics
Latest Mobile Apps
Mobile Usage Trends
Agenda
NVISH SOLUTIONS INC. © 2012 All rights reserved Website: www.nvish.com │ E-Mail: [email protected] Slide 3
Mobile applications
Slide 3
Mobile application is a term used to describe internet applications that run on smart phones and other tablets. Mobile applications help them by making it easier to use the internet on their portable devices.
These applications are pre-installed on phones during manufacture, can be downloaded by customers from various mobile software distribution platforms.
NVISH SOLUTIONS INC. © 2012 All rights reserved Website: www.nvish.com │ E-Mail: [email protected] Slide 4
Platform Of Mobile
NVISH SOLUTIONS INC. © 2012 All rights reserved Website: www.nvish.com │ E-Mail: [email protected] Slide 5
With customers, fans & followers wherever they are, whatever they are doing
Your followers focus on your organization
Your brands message
The number of customers visiting more often
Measureable mobile results
Why Mobile Apps?
Slide 5
Increasing
Amplifying
Magnifying
Communicating
Producing
NVISH SOLUTIONS INC. © 2012 All rights reserved Website: www.nvish.com │ E-Mail: [email protected] Slide 6
Smartphone User demographics
Slide 6
The largest age group of iPhone users is between 35-54 who account for 36% of all users, followed by 25-34 at 29%
50% of iPhone users are under age of thirty, out of which 15% are students
Two years before, iPhone ownership was predominately male at 67% of the user base, women now accounted for 48% of users
The iPhone is also popular with high income brackets, with the largest range being $100,000 + earners, comprising 45% of users
Source Rubicon Research Consulting
Source: The Neilson Company
Source: eMarketer
Source: eMarketer
NVISH SOLUTIONS INC. © 2012 All rights reserved Website: www.nvish.com │ E-Mail: [email protected] Slide 7
Latest Mobile Apps
Slide 7
Money transfer
Location specific services
Mobile searching facilities
Mobile browsing facilities
Mobile health monitoring
Near field communication
Mobile advertising
Mobile instant messaging
Mobile music
Mobile payment services
NVISH SOLUTIONS INC. © 2012 All rights reserved Website: www.nvish.com │ E-Mail: [email protected] Slide 8
What Do People Use Their Mobile Phones For?
Slide 8
Source : http://bit.ly/NgAaSV
Games
Weath
er
Map
s/Searc
h
Socia
l Netw
orking
Music
News
Entertainment
DiningVideo
61%55%
50% 49%42%
36% 33%25%
21%
Apps Usage
In 2014, mobile internet usage will overtake desktop internet usage and already in 2011, more than 50% of all “local” searches are done from a mobile device.
NVISH SOLUTIONS INC. © 2012 All rights reserved Website: www.nvish.com │ E-Mail: [email protected] Slide 9
Mobile Usage Trends
Slide 9
Eventually replacing feature phones and desktops, driving the growth of mobile applications which will have significant impact on all industries.
Access of smart mobiles will cross 50% in most developed markets
Customer has started doing shopping through smart mobile apps
Amount of time spent on smart mobile devices will cross time spent on desktop internet
Social networking usage is increasing more on smart mobile phones
LET’S CONNECT….
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