opportunity day - nation multimedia group · h1 2013 h1 2014 thai rath daily news kom chad luek...
TRANSCRIPT
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NMG OPPORTUNITY DAY
1 SEP 2014
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NMGComparative Operation
H1/2013 & H1/2014
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997.4
357.9
45.6 21.2 41.5 18.0
1,481.6
863.6
255.7
34.8 18.4 45.6 5.4
1,223.5
Advertising Circulation Printing Education Logistic Event Total
H1 2013 H1 2014
Unit : Million Baht
-133.8 MB.
13%
-102.2 MB.
29% -10.8 MB.
24%
-2.8 MB.
13%
-12.6 MB.
70%
-258.1 MB.
17%
+4.1 MB.
10%
Total Sales & Services
Excluded interest income & other income
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589.4
308.3
99.7
997.4
419.6 340.1
103.9
863.6
Publishing Broadcasting New Media Total
H1 2013 H1 2014
Unit : Million Baht
-169.8 MB.
29%
-133.8 MB.
13%
+31.8 MB.
10% +4.2 MB.
4%
Advertising Revenue
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899.9
410.8
1,310.7
847.6
392.7
1,240.3
Costs of Sales Selling & Admin Expenses Total
H1 2013 H1 2014
-18.1 MB.
4%
-52.3 MB.
6%
-70.4 MB.
5%
Costs and Expenses
Excluded interest exp. & income tax exp.
Unit : Million Baht
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1,569.4 1,419.5
149.9
1,311.2 1,294.4
16.8
Revenue Cost & Expenses Net Profit
H1 2013 H1 2014 -258.2 MB.
16%
-125.1 MB.
9%
-133.1 MB.
89%
Net Profit
Unit : Million Baht
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H1 / 2013
59%
8%
11%5%
4%4% 4% 3%1% 1%
H1 / 2014
57%
9%
12%
5%
4%4%
3% 3% 2%1% Free TVCab/Sat TVNewspapersRadioCinemaMagazinesOutdoorTransitIn-StoreInternet
34,2035,470
7,1963,007
2,2592,699
2,0711,7011,314
435
Free TV
Cab/Sat TV
Newspapers
Radio
Cinema
Magazines
Outdoor
Transit
In-Store
Internet
31,8334,185
6,1052,5682,0882,2251,9861,735
782415
Free TV
Cab/Sat TV
Newspapers
Radio
Cinema
Magazines
Outdoor
Transit
In-Store
Internet
▼7%
Unit :Million Baht
All Media :
60,355 MB
All Media :
53,923 MB
▼11%
▼23%▼15%
▼15%▼8%▼18%
▼4%
▲2%
▼40%
▼5%
Remark
○ Excluded: Classified & House Ads. / Digital TV○ Advertising Rate: Standard Rate
Share of Ad Spending by Media Period : 1st HALF YEAR
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1,655
1,373
550
440
478
414
202
217
163
197
3,048
2,641
0200400600800
1,0001,2001,4001,6001,8002,0002,2002,4002,6002,8003,0003,2003,400
H1 2013 H1 2014THAI RATH DAILY NEWS
KOM CHAD LUEK MATICHON
KHAOSOD TOTAL
13%
749564
338
257
73
74
1,160
896
0100200300400500600700800900
1,0001,1001,2001,3001,4001,5001,600
H1 2013 H1 2014KRUNGTHEP TURAKIJ
POST TODAY
ASTV PHOO JADKARN DAILY
TOTAL
558412
221
128
778
540
0100200300400500600700800900
1,0001,1001,2001,3001,4001,5001,600
H1 2013 H1 2014BANGKOK POST
THE NATION
TOTAL
31%
Mass Business English
Daily Newspapers Ad Spending | 1st Half YearRemark
○ Excluded: Classified & House Ads.○ Advertising Rate: Standard Rate
▼20%
▲21%
▼25%▼26%
▼17%
▼13%
23%
▼24%
▲2%
▼42%
Unit : Million Baht
▲7%
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NMGBroadcasting
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313.3
135.8
51.2
500.3
219.7 224.1
53.1
496.9
Publishing Broadcasting New Media Total
Q2 2013 Q2 2014
Unit : Million Baht
-93.6 MB.
30%
-3.4 MB.
1%
+88.3 MB.
65%+1.9 MB.
4%
Q2 : Advertising Revenue
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NMG : Broadcasting ERA
44%
45%
11%
Advertising Revenue [Q2]
Publishing Broadcasting New Media
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Broadcasting Supply Chain Content
Creation
Content Production
Regional
Co-Production
Platform
Management
Studio Management
Eyeball Management
TV Intellectual Property
Management
Content Sourcing
Content Distribution
IP Management
International
Trading
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NOW26 ทวระดบ
Business Class ทจะเพมแตมตอใหชวตคณ
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16
STRONG POSITIONING26 YEARS OF EXPERIENCE
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Weekday - Day Time
News You Can Use
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ค า 19.30 น.
รบประกนความเขมขนดวย ทมขาว “กรงเทพธรกจ”
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จบทกจงหวะลงทนผานจอ
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กราฟฟกจ ำลองสถำนกำรณ
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กราฟฟกจ ำลองสถำนกำรณ
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Informative Map
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Money Go Round วระ ธรภทร Thanong Report ทนง ขนทอง
คนขาวลายคราม
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Eyes On Thailand – มองไทย ในมมเทศ
HOSTสโรชา พรอดมศกด
9 สงหาคม 2557
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Weekday - After Work World Class Entertainment 20.15-21.00 Sitcom 21.00-22.00 Series 22.00-23.00 Series
NOW 26 พรอมเสรฟคณดวยความบนเทงเตมพกดกบ ซรส และ ซทคอม การนตคณภาพดวยรางวลเอม อวอรด และ ลกโลกทองค า เกอบ 3 ชวโมงทเตมอมดวยบนเทง มสไตล
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World Class Entertainment
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World Class Entertainment
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World Class EntertainmentTour de France
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Family IN
SPIR
ATIO
N
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Documentary IN
SPIR
ATIO
N
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Documentary IN
SPIR
ATIO
N
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Lifestyle แฟมลมหาง
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Lifestyle My Hobby
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Lifestyle
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Twitter 200,000 Facebook 100,000 Smart Phone App. 100,000 Website 110,000
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NOW News Update on BTS
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AUDIENCE PROFILE
Period: May-July 2014 (Exc.22-24 May)
Age 4+
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TOTAL REACHPeriod: May-Jul 2014 (Exc.22-24 May)
Age 4+
31%
NATIONWIDE
NOW26
20.2Million People
36%
GBKK
3.5Million People
30%
UPC Urban
4.4Million People
30%
UPC Rural
12.3Million People
AREAUNIVERSE
(’000)
NATIONWIDE 65'247
GBKK 9'666
UPC Urban 14'484
UPC Rural 41'097
17% 22% 61%
GBKK UPC Urban UPC Rural
Proportion (by Area)
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59
41
Male
Female
3
7
6
21
27
36
4-9 Years
10-19 Years
20-29 Years
30-39 Years
40-49 Years
50+ Years
37
26
14
23
Primary or less
Secondary
Vocation/Diploma
Univ or High
24
46
10
10
10
White Collar
Blue Collar
Student
Housewife
Retire/Unem/No/Wait Edu
GENDER
AGE
EDUCATION
OCCUPATION
Source by
NATIONWIDE
AUDIENCE PROFILE
27
40
33
Lower
Middle
Upper
INCOME GROUP
73
Total Reach
1,012,000 People/Day
20,150,000 People/3Months
Nationwide Universe ('000): 65'247 | Period: May-Jul 2014 (Exc.22-24 May)
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51
49
Male
Female
4
6
4
11
45
30
4-9 Years
10-19 Years
20-29 Years
30-39 Years
40-49 Years
50+ Years
21
28
16
35
Primary or less
Secondary
Vocation/Diploma
Univ or High
38
30
11
8
13
White Collar
Blue Collar
Student
Housewife
Retire/Unem/No/Wait Edu
GENDER
AGE
INCOME GROUP
EDUCATION
OCCUPATION
Source by
30
34
17
19
Lower
Middle
Upper
Upper Upper70,000+
50,000-69,999
30,000-49,999
< 30,000
AUDIENCE PROFILE
70
GBKK Total Reach
191,000 People/Day
3,465,000 People/3Months
Bangkok Universe ('000): 9'666 | Period: May-Jul 2014 (Exc.22-24 May)
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59
41
Male
Female
2
7
7
10
23
51
4-9 Years
10-19 Years
20-29 Years
30-39 Years
40-49 Years
50+ Years
33
26
16
25
Primary or less
Secondary
Vocation/Diploma
Univ or High
30
40
9
10
11
White Collar
Blue Collar
Student
Housewife
Retire/Unem/No/Wait Edu
GENDER
AGE
INCOME GROUP
EDUCATION
OCCUPATION40,000+
20,000-39,999
< 20,000
Source by
AUDIENCE PROFILE
UPC : Urban Total Reach
232,000 People/Day
4,374,000 People/3Months
UPC Urban Universe ('000): 14'484 | Period: May-Jul 2014 (Exc.22-24 May)
28
51
21
Lower
Middle
Upper 72
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62
38
Male
Female
3
8
7
29
20
33
4-9 Years
10-19 Years
20-29 Years
30-39 Years
40-49 Years
50+ Years
26
35
39
Lower
Middle
Upper
44
27
13
16
Primary or less
Secondary
Vocation/Diploma
Univ or High
16
53
11
10
10
White Collar
Blue Collar
Student
Housewife
Retire/Unem/No/Wait Edu
GENDER
AGE
INCOME GROUP
EDUCATION
OCCUPATION30,000+
15,000-29,999
< 15,000
Source by
AUDIENCE PROFILE
74
UPC : Rural Total Reach
589,000 People/Day
12,311,000 People/3Months
UPC Rural Universe ('000): 41'097 | Period: May-Jul 2014 (Exc.22-24 May)
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AUDIENCE PROFILE
SEX
AGE
HHINCOME
EDU
OCC
50
50
4
11
9
15
22
39
30
40
30
17
14
31
38
16
45
16
11
12
MaleFemale
4-910-1920-2930-3940-49
50+UpperMiddleLower
Univ or higherVocation/Diploma
SecondaryPrimary or less
White CollarBlue Collar
StudentHousewife
Retire/Unem/No/Wait
NATIONWIDE
DTT 22 CH.
59
41
2
7
5
22
30
34
32
41
27
26
15
27
32
27
43
10
9
11
MaleFemale
4-910-1920-2930-3940-49
50+UpperMiddleLower
Univ or higherVocation/Diploma
SecondaryPrimary
White CollarBlue Collar
StudentHousewife
Retire/Unem/No/Wait
NATIONWIDE
ทวประเทศ ผชม NOW26 มรายไดอยในเกณฑสง 32% รายไดปานกลาง 41% มการศกษาปรญญาตรขนไป 26%อาชพ White Collar 27%ซงสงกวาคาเฉลยผชมดจตอลทว ทวประเทศ
หมายเหต: White Collar หมายถง พนกงานบรษทเอกชน/รฐวสาหกจ/ราชการ/เจาของธรกจ เปนตน
JULY 2014
DTT: Exc. CH7 (HD), CH9 (HD)
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AUDIENCE PROFILE
SEX
AGE
HHINCOME
EDU
OCC
44
56
4
7
6
13
27
43
39
28
33
26
18
28
28
26
30
12
11
21
MaleFemale
4-910-1920-2930-3940-49
50+UpperMiddleLower
Univ or higherVocation/Diploma
SecondaryPrimary or less
White CollarBlue Collar
StudentHousewife
Retire/Unem/No/Wait
GBKK
DTT 22 CH.
49
51
4
7
2
14
51
22
29
38
33
33
19
27
21
37
33
12
8
10
MaleFemale
4-910-1920-2930-3940-49
50+UpperMiddleLower
Univ or higherVocation/Diploma
SecondaryPrimary
White CollarBlue Collar
StudentHousewife
Retire/Unem/No/Wait
GBKK
ในกรงเทพฯ ผชม NOW26 มรายไดปานกลาง 38% มการศกษาปรญญาตรขนไป 33%อาชพ White Collar 37% ซงสงกวาคาเฉลยผชมดจตอลทวในกรงเทพฯ โดยรวมสวนกลมทมรายไดในเกณฑสงคดเปน 29%ในขณะทเมอรวมรายไดระดบปานกลางขนไปม 67%ซงเทากบคาเฉลยผชมดจตอลทวในกรงเทพฯ โดยรวม
หมายเหต: White Collar หมายถง พนกงานบรษทเอกชน/รฐวสาหกจ/ราชการ/เจาของธรกจ เปนตน
JULY 2014
67%
DTT: Exc. CH7 (HD), CH9 (HD)
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VALUE AUDIENCE
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SOCIAL ENGAGEMENTLive Audiences
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“คนรนใหม ยอดนกพฒนา”Social Project Challenge
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NOW รวมกบ กระทรวงวฒนธรรม
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