eMAGAZINE PRODUCED BYDAVID HALES, DAVID WILKIE, PATRICIA HALES & KIRSTIE HALES

THIS ISSUELex SecurityKey Mobile LocksmithsInterest - Relay for Life

OPTICAL DESIGNBUSINESS ENHANCEMENT

ISSUE #4, 22 February 2012

OPTICAL DESIGNBUSINESS ENHANCEMENT

ISSUE #4, 22 February 2012

This Issue Lex Security - Alex KrasserAlex Krasser of Lex Security tells us how he came into the security area and how he now runs his own sucsessful security business. From patrols, party guards, personnel escourt to cash in transit, Lex Security offer a qualified and professional security service. Key Mobile Locksmiths - John PagetAustralasian Sercurity Importers, Keysafes and KML Security are part of John Paget’s locksmith business in Morphett Vale. He has stores at Aldinga and Seaford. The mobile component of his service is 1300 LET ME IN a lock-out service for persons and business operators who find themselves locked out of their own properties. INTEREST: Relay for LifeThis week we take a look at the Cancer Council and Relay for Life, Southern Metro Team. Participants are encouraged to form teams of 10 to 15 people and come along to support the event, raise funds and have a great time.

FRONT COVER: Relay for Life - Southern Metro 2011

Relay for Life is an event held each year to raise funds for the Cancer Council and support of sufferers, survivors and Carers. byOptical Design Professional Photography

Lex Security - Alex Krasser Alex Krasser became involved in security around 15 year ago when his martial arts club provided security for Jimmy Barnes concerts. The licensing was different back then and this gave Alex his first experience in the field. An engineer by trade, he did some part time work for another security company in his spare time. Seeing that the engineering field was showing downward trends in Australia, Alex saw his future elsewhere. Qualified in Business Management and being aware of what he could offer the security industry, Alex set up his own business. Putting an emphasis on service and being awarded a local contract, Lex Security quickly took off. About three years ago the business quadrupled and the company had around 70 employees. Alex said he was no prepared for that and after some time and assessment it was scaled back to 20 staff and a more manageable operation. Alex manages his business to maintain a lifestyle. More time with the kids and family. In the near future there will be a dedicated supervisor which will administrate most of the day-to-day operations. This will leave Alex free to run the overall business and liaise with customers. Lex Security Services

The main service provided is patrols. This can be for home or business premises. Lex also provide: * Staff Escorts* Assist Police* Event Security* Guards* Cash in Transit Alex pointed out that Lex Security is a major Party Guard provider for 18th’s and 21st’s etc. That not many other security companies provide this service. Alex - Philosophy Here’s what we took away from our talk with Alex: If you have someone to do a job, let them do it. If something needs your attention, get involved. Treat all occasions as training a exercise to correct issues in the future. See all expense as investment, especially staff. Try not to look at it as costs. Don’t let the business control your lifestyle, use the business to achieve your lifestyle.

Next Five YearsAlex is happy with the current business and has plans to expand north with services offered by the company. His team are very proactive and in favour of the expansion process. InterestsAlex also assists his wife, Katie with her business as a Zumba Fitness Instructor and contributes time to that business as well. (Story planned for next issue.)

Alex Krasser, Lex Security.

Alex and one of three patrol vehicles from Lex Security.

For more information call:

Key Mobile Locksmiths - John Paget John Paget has been involved with security and locksmithing since 2000. Begining with keysafes, John eventually bought their current building on Sherriffs Road. He then purchased a locksmiths business to operate from the building. Doubling the size of the business over five years, it is still growing. From 2000 till now the business has gone from just one staff member to nine. Early on John had a product distributorship which later was sold back to the company allowing a focus on locksmithing for the business. Now with three stores they are the most prominent locksmith in the southern areas with a presence in three store locations and a mobile service. From lock supplies, hardware and screen doors, his business is a major local locksmith service which he has grown since himself from its beginnings.

STORESThe newest store at Aldinga has a wide range of safes and hardware. Shoe repairs are soon to be a part of the store’s offerings. Located in the mall it is an easily accessible store for the local community. Seaford contains the screen door manufacturing section and has a comprehensive range of lock hardware supplies in a retail shop environment. 1300 LET ME INA 24 hour lock-out service is available. A staff member can attend your premises should you accidentally lock yourself out. This service also applies to vehicles. Mobile ServiceThe company provides a mobile service for locksmith requirements. This may include repairs or installations of security products.

Current TrendsQuality safes and domestic types are becoming more popular and have become in demand. The introduction of new electronically coded locks is also creating interest. The new 001 Touch Lock is on display at the store. The lock uses a smart card entry or code/keypad. The Next Five YearsJohn says, “There are always possibilities for expansion.” He is planning to keep growing and possibly open yet another outlet at Woodcroft. The technology is improving with the electronic products and integrated alarm systems with remote unlocking for emergencies and internet tracking for the elderly or aged care industries. You can visit a store or telephone for advice, assistance and sales.

Quality safes are now becoming more popular.

“There are always possibilities for expansion.”

Specialised computerised key cutting machine.

Seaford LocksmithsShop4/ 7 Seaford RdSeaford MeadowsT: 8386 0666

Aldinga LocksmithsShop 34/ 1 Pridham BlvAldingaT: 8557 6666

Key Mobile Locksmiths116 Sherriffs Road,Morphett Vale, 5162,Phone 08 8382 4555 or 08 8382 4888.

1 3 0 0 L E T M E I N

Key Mobile Locksmiths, Morphett Vale Store.

INTEREST: Relay for LifeLast year Optical Design had the pleasure to be involved with the Cancer Council’s Relay for Life via the Southern Metro Team. We attended the event and provided photographic and video services. The following is a run-down of the event and we would like encourage participation or sponsorship of the Southern Metro Team. The EventThe event runs over 24 hours and involves teams such as businesses, clubs and individuals to attend a venue, have a great time with friends and raise much needed funds for the Cancer Council. TeamsTeams set up in a designated area. They can have a tent or marquee for there members. The event involves a walking or running relay where at least one member from each team is on the track at all times. Fund RaisingMoney is raised during the year and on the day. Teams can sign up early in the year and start raising funds immediately. SponsorshipSeveral local businesses and groups assist the Southern Metro Team. The ones we are aware of are: * Lex Security (Guards)* Optical Design (Photography & Video)* Rotary Club (Mobile Kitchen)* Police These are only the one we know of or saw at the event. Team ContributionThe 2011 event was a first for the Southern Metro Team and was a great success with over $50,000 raised. Participation & SponsorshipWe would like to encourage the formation of teams and the help of potential sponsors for the 2012 event. Your efforts will be much appreciated. See the Relay for Life web site for details. InformationVisit YouTube to see a summary of the 2011 event:http://youtu.be/Zrn_K3yN8bQ Visit the Cancer Council web site for team and sponsorship information:http://www.relayforlife.org.au/

What is Relay For Life? It is a unique event where teams of10 to 15 challenge themselves in a relay style overnight run or walk.

2011 Southern Metro Team Event Photos

OPTICAL DESIGNBusiness Enhancement

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Photography by DAVID WILKIEDAVID HALES

KIRSTIE HALESPATRICIA HALES

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