TSPA SHOW REPORT

June 7, 2011

SPIE OPTIFAB 2011

Trade Show Performance &

Analysis Larkwood Consultants

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SPIE Optifab 2011 Larkwood Consultants

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TSPA™ TRADE SHOW PERFORMANCE & ANALYSIS: SPIE OPTIFAB 2011 Page | 2

TABLE OF CONTENTS Page

I. Introduction 1

II. Show Highlights 6

A) Booth Sizes 10

B) Booth Design Assessment 11

C) Booth Size & Design Assessment:

Rating of Top 7 Largest Stands 14

D) Booth Size & Design Assessment: NY Cluster 15

III. New Product Highlights 17

IV. Tradeshow Marketing Highlights 22

A) Booth Size & Design (NY Cluster) 24

B) Booth Size & Design (Other Key Companies) 24

C) Advertising & Promotions Scoring: Top 7 Largest Booths 27D) Advertising & Promotions Scoring: NY Cluster 27

E) Advertising & Promotions Scoring: Other Key Companies 28

F) Hospitality Promotions Scoring (Top 7) 30

G) Hospitality Promotions Scoring (NY Cluster) 30

H) Hospitality Promotions Scoring (Other Key Companies) 31

I) Technical Participation Scoring (Top 7) 32

J) Technical Participation Scoring (NY Cluster) 33

K) Technical Participation Scoring (Other Key Companies) 33L) Industry Promotion Participation (Top 7) 35

M) Industry Promotion Participation (NY Cluster) 36

N) Industry Promotion Participation (Other Key Companies) 36

V. Top Exhibitor Rankings 39

A) Final Scores: Tradeshow Marketing Performance (Top 7) 39

B) Final Scores: Tradeshow Marketing Performance 41

(NY Cluster)

C) Final Scores: Tradeshow Marketing Performance 42(Other Key Exhibitors)

D) Tradeshow Marketing Performance (Non-Exhibitors) 44

E) Final Scores: Tradeshow Marketing Performance 45

(Overall Top 10 Exhibitors)

VI. Best In Class 48

VII. Executive Summary 49

VIII. Addendum 52

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SPIE Optifab 2011 Larkwood Consultants

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TSPA™ TRADE SHOW PERFORMANCE & ANALYSIS: SPIE OPTIFAB 2011 Page | 3

I. INTRODUCTION

About this Event

SPIE Optifab 2011, co-sponsored by SPIE (International Society for Optics and

Photonics) and by APOMA (The American Precision Optics Manufacturers

Association) is the premier and largest Optical Fabrication trade show event in

North America. This event was most recently held at the Riverside Convention

Center in Rochester, New

York, on May 9-12, 2011.

Optifab is a bi-annual event

that attracts optical

manufacturing technology

manufacturers from across

the globe, as well as

suppliers and buyers from

the Optics industry who are

interested or involved in

Optical Manufacturing Equipment & processes, Optical Components, Optical

Metrology equipment, Optical tools and materials, Optical Coatings, and all facets

of Optical Manufacturing technology.

Optifab was originally launched in 2003 by SPIE & APOMA as the first of its kind

in North America for the Optics Industry. Both interest and participation remain