optimaal je google analytics account inrichten
DESCRIPTION
Presentatie over het optimaal inrichten van je Google Analytics account. Hoe haal je nog meer uit je huidige implementatie.TRANSCRIPT
Optimale inrichtingGoogle AnalyticsAndre Scholten, Web Analytics Consultant
André Scholten
http://andrescholten.nl
http://twitter.com/AndreScholten
Agenda
Scripts
Inrichting Google Analytics
Google Analytics + Tools
Q&A (mag ook tussendoor)
De basiskaal
<script type="text/javascript">
try {
var pageTracker = _gat._getTracker("UA-12345-1");
???
pageTracker._trackPageview();
} catch(err) {}
</script>
Meting incompleet
Script aanvullenUitgaande links
Script aanvullenDownloads
Script aanvullenDe javascriptlozen
Script aanvullenTijdmeting
Script aanvullenGoogle Image Search
Script vervangenAsynchronous
Campagne tagging
Campagne tagging
http://www.winkel.nl/
?utm_source=affiliate
&utm_medium=cpl
&utm_campaign=affiliate-45612
&utm_content=tekstlink
&utm_term=zoekwoord
&utm_nooverride=0
http://www.winkel.nl/
?utm_source=nieuwsbrief
&utm_medium=email
&utm_campaign=nieuwsbrief-jan
&utm_content=artikel3
&utm_nooverride=1
Campagne taggingStijlgids
email / e-mail / Email / E-Mail / e-Mail / Nieuwsbrief / Mailing
cpc / cpl / cpa / cps / cpm
Profielen
Profielen
Meetscript Profiel 1
Profiel 2Filter
Profiel 3Filter
ProfielenOngefilterd
Meetscript Ongefilterd
Referrals bewaren
http://www.winkel.nl/?utm_source=affiliate&utm_medium=cpl
&utm_campaign=affiliate-45612&utm_content=tekstlink
Affiliate
www.fiets.nlwww.winkel.nl
Referrals bewaren
Referrals bewarenExtra’s
Van alle campagnes verwijzende sites bekijken
Affiliates die adverteren in Google monitoren
Sitelinks analyseren
Zoekgebied analyse (in NL of alle resultaten)
Verwijzende URLs rapport ipv verwijzende domeinen
SEO Rankings
Meer info, google: “seo rankings meten”
IP filters
212.178.115.202
Interne Campagnes
http://www.kras.nl/specials/duitslandvoordeelweek?int-camp=
duitsland-voordeelweek
Interne Campagnes
http://www.kras.nl/specials/duitslandvoordeelweek?int-camp=
duitsland-voordeelweek
Mail filter
Meer info, google: “webmail analytics”
Profielen
Tools
Better GA
1. Auto Access Your Google Analytics Account
2. Auto Expand Navigation For Google Analytics
3. gaDeAnalyse (textbox size)
1. Add Search to Google Analytics Keyword Reports
2. Change Menu Item Defaults For Google Analytics
3. Cleaner Profile Switching
4. Export To Google Docs from Google Analytics
5. Google Analytics Absolute Conversion
6. Google Analytics Full Screen Reports
7. Add Profile Settings Link to Google Analytics
8. Google Analytics Advanced Date Selection
9. GA Quick Content Search
10. Google Analytics Row Limit Link
11. Google Analytics Table Sorting
12. Google Insights For Analytics
13. Social Media Metrics
Live HTTP Headers
Live HTTP Headers
http://www.google-analytics.com/__utm.gif?utmwv=1.3&utmn=2114337524&utmcs=UTF-8&utmsr=1280x1024&utmsc=24-bit&utmul=nl&utmje=1&utmfl=10.0%20r45&utmdt=%C2%A0%20Eenvoudig%20de%20statistieken%20van%20je%20concurrenten%20in%20de%20war%20schoppen%20met%20Google%20Analytics%C2%A0%7C%C2%A0Webanalisten.nl&utmhn=www.webanalisten.nl&utmhid=794801110&utmr=0&utmp=/beheer/techniek/eenvoudig-de-statistieken-van-je-concurrenten-in-de-war-schoppen-met-google-analytics.html&utmac=UA-4220368-1&utmcc=__utma%3D195590186.1268809608.1231166981.1271753036.1271767707.106%3B%2B__utmz%3D195590186.1271767707.106.34.utmcsr%3Dfeedburner%7Cutmccn%3DFeed%3A%2Bwebanalisten%2B(Webanalisten.nl)%7Cutmcmd%3Dfeed%3B%2B
Live HTTP Headers
http://www.google-analytics.com/__utm.gif?utmwv=1.3&utmn=2114337524&utmcs=UTF-8&utmsr=1280x1024&utmsc=24-bit&utmul=nl&utmje=1&utmfl=10.0%20r45&utmdt=%C2%A0%20Eenvoudig%20de%20statistieken%20van%20je%20concurrenten%20in%20de%20war%20schoppen%20met%20Google%20Analytics%C2%A0%7C%C2%A0Webanalisten.nl&utmhn=www.webanalisten.nl&utmhid=794801110&utmr=0&utmp=/beheer/techniek/eenvoudig-de-statistieken-van-je-concurrenten-in-de-war-schoppen-met-google-analytics.html&utmac=UA-4220368-1&utmcc=__utma%3D195590186.1268809608.1231166981.1271753036.1271767707.106%3B%2B__utmz%3D195590186.1271767707.106.34.utmcsr%3Dfeedburner%7Cutmccn%3DFeed%3A%2Bwebanalisten%2B(Webanalisten.nl)%7Cutmcmd%3Dfeed%3B%2B
Copy Goals
29 vakjes/vinkjes per doel
X20
Data Feed Query Explorer
Excellent Analytics
Overig
André Scholten