optimize for search engines [presentation]

How to optimize your blog posts for search engines?

http://bitly.com/1IDV9Kb

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When it comes to blogging or web content we must always have an issue in mind: and that’s traffic.

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Our goal should always be to offer quality content but at the same time enhance search engine rankings!

SEOCONTENT




www.yourcoursewebsite.com

Post Title Optimization




In your post title you shouldn’t select the most competitive keywords as your main keywords.

Try using long tail keywords in the beginning. These can do magic!




Case study #1: Keyword selection

Can I make money from my blog? Can I make money off my blog?

157.000 searches Huge competition

559 searches Much less competition

We started off with the second choice.




We ranked much faster with the phrase off my blog and with more links from other websites we’ll be able to rank higher than from my blog.

The difference is that we’re getting traffic from day one, while waiting.

Case study #1: Results




Case study #2: Try to include as many keywords as possible in your title.




We changed an article in the Talent Blog to test-drive what it will do to a post. We edited: 8 Ways to promote your online courses post to:

„8 Ways to promote your online courses” - worth trying „Ways to promote your online courses” - a good long tail keyword „Promote your online courses” - long tail keyword with bigger traffic keywords „Promote online courses” - strong keyword! „Online Courses” - we can still rank for this keyword, even in the distant future



http://blog.talentlms.com/promote-your-courses-with-talentlms/


Example #2: Results

„8 Ways to promote your online courses” - worth trying „Ways to promote your online courses” - a good long tail keyword „Promote your online courses” - long tail keyword with bigger traffic keywords „Promote online courses” - strong keyword! „Online Courses” - we can still rank for this keyword, even in the distant future

1st position

6th position

21st position




For the long tail keywords we managed to get amazing ranks and at the same time we’re able to start building some links for the difficult keywords too!

Example #2: Conclusion




RECOMMENDED TOOLSGoogle Keyword Tool - great when starting analyzing keywords

Market Samurai - great source of knowledge and tips when it comes to keywords and SEO



http://www.apple.com/pl


META DESCRIPTION OPTIMIZATION

Your meta description is as important as your title and should be treated as such.

Treat it as a teaser. Try to include your main keyword in your meta description.




PERMALINK OPTIMIZATION

Never Forget: after your post goes live, you SHOULD NOT change the permalink.

Remove all the “stop-words”, like propositions etc. Try to keep the permalink short but include the keyword inside the URL.




• make sure that each blogpost contain a picture

• always add an ALT text for the image • do not add a link to the image - it may

confuse your readers

IMAGE OPTIMIZATION




BOLD ELEMENTS

• do not bold keywords in your content • make sure it strengthens the key points

of your article instead



TAG

Google penalizes duplicate content, even if it comes from our own domain.

If you don’t use it, you will end up with the same content on:

www.yourblog.com

Mainpage

www.yourblog.com

Category page

www.yourblog.com

Post page


POST LENGTH

Google loves lengthy posts and the same applies to your visitors. Make sure that you write useful content. Avoid waffling about the subject.



This presentation is brought to you by TalentLMS


optimize for search engines [presentation]

Marketing