optimize videos and channels on youtube - orama.tv
DESCRIPTION
Our key tips for getting more views and engagement on your videos posted on YouTube. How to optimize your channel with: - Playlist - Channel Art - Sections - InVideo Programming How to get more views on your videos with: - thumbnails - metadata - brandingTRANSCRIPT
www.orama.tv
Optimize videos and channels on youtube
George Aliferis !Executive Producer, Orama!T: @officialorama!#youtubemarketing!
www.orama.tv
Business videos don’t get watched: less than 500 views per year on average!
www.orama.tv
YouTube is…
100h of videos uploaded per minute 3rd biggest website
2nd biggest search engine 6bn hours viewed per month
(+50% since 2011)
www.orama.tv
DISTRACTING (it’s entertainment)
YouTube is…
www.orama.tv
Video Optimization: Why it matters
Views from “suggested video” in green (88%)
www.orama.tv
Video Optimization: Impact
• Titles • Thumbnails • Tags • Description
www.orama.tv
Thumbnail from Casey Neistat The dark side of Iphone 5S lines
www.orama.tv
Video Optimization: Impact Look!
www.orama.tv
Video Optimization: Impact
My videos are everywhere
www.orama.tv
Channel Optimization Sorted
1. Custom channel art 2. Branded thumbnails 3. Clear content strategy 4. Featured channels 5. Sections 6. Links and descriptions
www.orama.tv
Channel Optimization: Client example
Videos posted regularly
www.orama.tv
Pulling it all together:
Client example
December 2012: 100 videos posted on the channel Monthly stats: Subscribers: +90 Watch time: 100k minutes
www.orama.tv
Pulling it all together:
Client example
March 2013: 115 videos Playlist, titles, thumbnails Monthly stats: Subscribers: +300 Watch time: 300k minutes
www.orama.tv
Pulling it all together:
Client example
September 2013: Optimisation of content, storytelling, annotations, in-video programming Monthly stats: Subscribers: +1,000 Watch time: 450k minutes
