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optimizely roadshow münchen sketchnotes

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Post on 12-Nov-2014

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Die Optimizely Roadshow machte Halt in München: Vertreter von AutoScout24, Chip.de, Quisma und Optimizely gaben Tipps zur Durchführung von A/B- und Multivariate Tests und stellten Insights zum Aufbauen einer Kultur des Testens sowie zur Durchführung von Personalisierungskampagnen vor.

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