optimizing the ad revenue tree
TRANSCRIPT
ORGANIZATIONAL ALIGNMENT
COHESIVESTRATEGY
CLEARKPIs
OPTIMIZING THE REVENUE TREE
Many publishers have done a good job harvesting incremental revenue gains from low-hanging fruit. But the sweeter value is higher up the tree in the realm of true and holistic revenue optimization and yield management.
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Infinitive infinitive.com
@InfinitiveRocks
RTB/Exchange
Improvedforecasting
Headerbidding
Programmatic private
marketplace
Rationalized products
The higher the fruit, the greater the long-term valueTrue revenue optimization
KPI-driven rate
governance
UX tailored for revenue &
engagement
Yield-driven strategy & planning
30+% potential revenue gains
Transformation opportunity
Requires strategic and organizational alignment
Low-hanging fruit
Small to medium revenue upticks
Great for incremental gains
Does not require broad organizational cooperation
Clear product waterfall priorities
Ad network