optimizing the client’s digital interaction with its …...optimize its digital interaction with...

LARGE INSURANCE MAJOR Mastech InfoTrellis helped the client by offering the best soluon to meet the program’s goals. Worked with the client team to derive funconal requirements from business requirements. Involved in extending the data model to suit the client’s business model. Involved in data mapping and profiling to facilitate in further data synthesis. Worked on data ingeson, matching enrichment, and matching to idenfy proper matches and suspects. We helped the client enable different views and perspecves of the same data as required by end users. Developed visualizaons in Tableau and ZoomData. Opmizing the Client’s Digital Interacon with Its Customers THE PROBLEM THE SOLUTION The client had a requirement to opmize its digital interacon with customers by (i) lisng the top digital pain points and self- service needs and (ii) idenfying opportunies to be more proacve in detecng and addressing digital pain points. The client wanted to understand cross-sell quong versus buying paerns to (i) idenfy the efficiency of the customer cross-sell process and (ii) to idenfy opportunies to improve cross-sell through next best acon. THE OUTCOME The Mastech InfoTrellis team ingested data from all sources, successfully synthesized all data, and completed reasoning configuraon. Surfaced Customer 360 using AllSight Customer Perspecve and Customer Graph UI. Demonstrated visualizaon of AllSight Customer Intelligence Management data using Tableau and ZoomData. Reviewed sample set of individual records to demonstrate how they are synthesized and enriched. Built confidence that the base data store built is extensible, adequate to serve a full data lake, and that this approach can serve as a foundaon for future use cases. Business Intelligence & Reporng 1305 Cherrington Parkway Moon Township, PA - 15108 United States North America: Pisburgh | Chicago | Boston | Atlanta Dallas | Ausn | Fremont | Tampa | Orlando | Toronto India: NOIDA | Chennai [email protected] www.mastechinfotrellis.com A division of Mastech Digital Case Study |

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Page 1: Optimizing the Client’s Digital Interaction with Its …...optimize its digital interaction with customers by (i) listing the top digital pain points and self- service needs and

LARGE INSURANCE MAJOR

Mastech InfoTrellis helped the client by offering the best solution to meet the program’s goals.

Worked with the client team to derive functional requirements from businessrequirements.

Involved in extending the data model to suit the client’s business model.

Involved in data mapping and profiling to facilitate in further data synthesis.

Worked on data ingestion, matching enrichment, and matching to identify proper matches and suspects.

We helped the client enable different views and perspectives of the same data as required by end users.

Developed visualizations in Tableau and ZoomData.

Optimizing the Client’s DigitalInteraction with Its Customers

THE PROBLEMTHE SOLUTION

The client had a requirement to optimize its digital interaction with customers by (i) listing the top digital pain points and self- service needs and (ii) identifying opportunities to be more proactive in detecting and addressing digital pain points.

The client wanted to understand cross-sell quoting versus buying patterns to (i) identify the efficiency of the customer cross-sell process and (ii) to identify opportunities to improve cross-sell through next best action.

THE OUTCOME

The Mastech InfoTrellis team ingested data from all sources, successfully synthesized all data, and completed reasoning configuration.

Surfaced Customer 360 using AllSight Customer Perspective and Customer Graph UI.

Demonstrated visualization of AllSight Customer Intelligence Management data using Tableau and ZoomData.

Reviewed sample set of individual records to demonstrate how they are synthesized and enriched.

Built confidence that the base data store built is extensible, adequate to serve a full data lake, and that this approach can serve as a foundation for future use cases.

Business Intelligence& Reporting

1305 Cherrington Parkway

Moon Township, PA - 15108

United States

North America: Pittsburgh | Chicago | Boston | Atlanta

India: NOIDA | Chennai

[email protected]

www.mastechinfotrellis.com

A division of Mastech Digital

Case Study |

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