OPTIMIZING THE PAYMENTS FUNNEL

May 2015

THE SECRET TO HIGHER CONVERSIONS

What is the forex broker conversion funnel?

2

The series of steps that a

potential trader takes to

becoming a depositing trader.

The forex broker conversion funnel

3

Marketing Campaign

Demo Account

Register

Deposit

The critical DEPOSIT step

4

Deposit funnel conversion is

comprised of:

Cashier, Risk and Bank approval

What is the general percentage of abandonment?

5

eCommerce

65%

Forex

35%

Lowering abandonment through an optimized forex payment solution

6

Forex

35%

Forex

7%Increase your approval ratio by up to

28%Approval ratio

enhanced by

optimization

93%

The challenge?

7

Not to lose your traders at

that critical point of deposit.

8

Reasons for abandonment?

Lack of relevant payment options and currency.Payment page not in language of end user.

Deposit

9

Reasons for abandonment?

Confusing payment page or page not designed for traders platform.

Deposit

10

Reasons for abandonment?

Waiting for 3D secure…

Deposit

11

Factors that lower approval ratio?

Bank decline (various) & false positive risk filters.

Deposit

The Solution?

12

Offer end-to-end payment

solution specifically designed

to optimize conversions for

Forex merchants.

13

Abandonment Prevention

Localization: provide relevant payment options that supports traders language, currency and local payment methods.

Deposit

14

Abandonment Prevention

Enable quick and easy redeposits.

Deposit

15

Abandonment Prevention

Create a conversion recovery mechanism for declined transactions.

Deposit

16

Payment Management

Optimize transaction routing to acquirers based on specific transaction parameters.

Deposit

17

Enhanced 3D

Prevent abandonment with Sleek 3D deposit process.

Deposit

18

3D Managed

Control the routing – offering straight through verification.

Deposit

19

A/B Testing

Optimize approval ratio by conducting A/B testing on payment pages.

Deposit

20

Withdrawal optimization

Enable, optimize and automate the withdrawal process.

21

Withdrawal optimization

Withdrawal Request - Flow

22

Withdrawal optimization

Back office

Deposit

VIA API – Merchants Back Office VIA SafeCharge Back Office

23

Cross-Platform

Enable compatability across all platforms and OS.

Deposit

The right payment partner = Higher conversions

24

Personalized

Cashier

Traffic

Management

Fraud

Prevention

Local

Payment

Methods

Smart

Settlement

Relations

With Multiple

Acquiring

Banks

Conversion

Increasing

Tools

24/7

Customer

Care

QUESTIONS?

THANK YOU