optimizing your social media...
TRANSCRIPT
Personal Brand
Optimizing your social media profile.
Many Sales Associates utilize social media today to help generate awareness for themselves and their business. Perhaps you’re currently using Facebook. Or maybe you have a presence on one or more of such other platforms as Twitter, Instagram and LinkedIn.
Since our focus is on creating the right foundation for your personal brand, this PDF is designed to optimize your social media profile by emphasizing the importance of using the photo and new bio information you’ve created consistently – across the web and all of your social media channels.
Here, we’re focusing on how you can optimize your profile on the most popular social media properties:
Facebook personal profile
Facebook business page
LinkedIn profile
Twitter profile
Instagram profile
To best optimize your social media profiles and make the biggest impact, the key word is consistency. By leveraging the personal brand work you’ve done, you’ll be able to create that consistency across all of your social media channels. Let’s take you through the steps:
Personal Brand
What’s in a name? Everything. The name of your business – or, as is the case for most people, your personal name – must be listed the same way on each profile you own. When searched, you want someone to see how much you have to offer right away. If you use different names in different places, you won’t automatically be found everywhere! Be sure to include your full name in your listings, website and all other profiles. You’ll also want to keep in mind the Realtor standards that apply to the usage of nicknames and maiden names.
Professional Photos That Portray YOU.
Profile Photo: Make sure you have a good profile picture that represents you and your personal brand, as it will accompany all of your posts. That means it’ll be the first thing someone sees when searching for a reputable real estate agent in your area. We recommend that you choose one headshot as your profile photo and commit to using it anywhere and everywhere. Remember, there is no substitute for a professional-looking, smiling face.
Cover Photo: Some social media properties, including Facebook, Twitter and LinkedIn, use a cover photo. This clean and professional photo represents you and should describe a bit about your lifestyle. If you have a lifestyle photo you’re using, this would be a perfect choice for a cover photo.
Your Bio: What Do You Do and How Does It Make You… YOU?When including bio descriptions in your social media profiles, make it simple.
Short Profile: First, create a one to two sentence profile description that can be inserted in any of your online profiles where space is limited. If you’ve created your personal bio for your customizable marketing materials, definitely draw from that, because leveraging the same bio information helps you maintain consistency. For your one to two sentences, you may be tempted to use a lot of exciting words, but refrain from doing so here. Speak clearly to your audience to describe exactly what you do, and what makes you unique in the field. Be as concise and direct as possible (which is a good rule for content in general), but try to include a word or phrase that describes what sets you apart from the competition.
Longer Profile: Next, create a paragraph profile description of 4 or 5 sentences that can be included in more detailed sections, such as your LinkedIn profile. You’ll want to include an overview of your accolades and successes, but don’t underestimate the importance of talking about yourself and the personal details that make your approach to business unique.
Personal Brand
Complete Your Profile… Completely! Different social media properties have different fields in their profiles. You should include all relevant information, as it’s important to consistently offer as much about yourself as possible to your market. Below are suggestions for filling out the key fields.
- Website: If you do not have your own website, use www.weichert.com - Email address: Choose whichever email address you want to use for all business. - Location: Where you do business (e.g. your office’s location) – not where you live. - Employer: Weichert, Realtors - Job/Profession: Realtor, Real Estate Agent, etc. are all okay but be sure to use the same terms every time.
Optimizing your social profile is key to further building your personal brand.Below are screen shots of the “profile pages” with fields you should be inputting based on the information above.
Facebook Business
Personal Brand
Linked In
Personal Brand