optimizing your website for mobile search
TRANSCRIPT
- 1. June 2325, 2015 #CZLTO | @ClickZLiveThe Global Conference Series Designed by Digital Marketers, for Digital Marketers Love at First Site Optimizing your Website for Mobile Search Bryson Meunier Vivid Seats SEO Director
- 2. June 2325, 2015 #CZLTO | @ClickZLiveThe Global Conference Series Designed by Digital Marketers, for Digital Marketers
- 3. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive
- 4. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive My Own WTFMobileWeb.com
- 5. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive The Good News Its never too late to improve your experience for mobile web searchers.
- 6. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive HOW BIG IS THE MOBILE SEARCH OPPORTUNITY? Love at First Site: Optimizing Your Website for Mobile Search
- 7. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive 73% of Population Uses a Mobile Phone
- 8. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Putting 73% in Perspective Activity % of Global Population that Engages Breathing 100% Having a Home 98.5% Owning a Mobile Phone 73% Having Brown Eyes 55% Using the Internet 39.30% Using Facebook 19.86% Watching 2015 Super Bowl 1.60%
- 9. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Canada #30 in Global Mobile Web Traffic Source: http://wearesocial.net/blog/2015/01/digital-social-mobile-worldwide-2015/
- 10. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive In 2015, More Canadian Internet Use on Mobile Than Computer 49% 51% Internet Usage in Canada by Device Computer Mobile Source: comScore January 2015
- 11. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. Source: Google, May 5, 2015: http://adwords.blogspot.com/2015/05/building-for-next-moment.html
- 12. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Local Most Important for Mobile Search 88% of smartphone users search for local information Source: Google, Going Local: How Advertisers Can Extend Their Relevance With Search, May 2014: https://www.thinkwithgoogle.com/articles/how-advertisers-can-extend-their-relevance-with-search.html
- 13. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive What Else Do Mobile Searchers Look For? Source: Google Canada Nielsen Mobile Search Moments 2015: https://think.storage.googleapis.com/docs/mobile-search-moments-canada.pdf
- 14. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Search Categories Vary by Time of Day Source: Google Canada Nielsen Mobile Search Moments 2015: https://think.storage.googleapis.com/docs/mobile-search-moments-canada.pdf
- 15. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive 80% of Mobile Searches Occur When a Computer is Available Source: Google Canada Nielsen Mobile Search Moments 2015: https://think.storage.googleapis.com/docs/mobile-search-moments-canada.pdf
- 16. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Mobile Search Categories Vary by Search Location Source: Google Canada Nielsen Mobile Search Moments 2015: https://think.storage.googleapis.com/docs/mobile-search-moments-canada.pdf
- 17. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Use Keyword Tool to Estimate Mobile Search Opportunity https://adwords.google.com/KeywordPlanner
- 18. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Use Keyword Tool to Estimate Mobile Search Opportunity https://adwords.google.com/KeywordPlanner
- 19. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Use Keyword Tool to Estimate Mobile Search Opportunity https://adwords.google.com/KeywordPlanner
- 20. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Use Keyword Tool to Estimate Mobile Search Opportunity https://adwords.google.com/KeywordPlanner
- 21. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Use Keyword Tool to Estimate Mobile Search Opportunity https://adwords.google.com/KeywordPlanner
- 22. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Use Keyword Tool to Estimate Mobile Search Opportunity https://adwords.google.com/KeywordPlanner
- 23. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Use Keyword Tool to Estimate Mobile Search Opportunity https://adwords.google.com/KeywordPlanner
- 24. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Near Me Searches Doubled in Past Year Source: Google Trends: https://www.google.com/trends/explore#q=%22near%20me%22&geo=CA&date=today%2012- m&cmpt=q&tz=Etc%2FGMT%2B5
- 25. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive HOW DO I BUILD A MOBILE SITE? Love at First Site: Optimizing Your Website for Mobile Search
- 26. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive How do I build a house? Grandma DIYer Architect Answer Varies by Audience
- 27. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive How do I build a house? Mansion Simple Mud Hut Answer Varies by Need
- 28. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive How do I build a mobile site? Small Business Web Savvy Big Brand Answer Varies by Audience
- 29. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive How do I build a mobile site? Complex site architecture/business goals Need simple site that is optimized for mobile search engines Just want a few pages optimized for mobile search Answer Varies by Need
- 30. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive 3 Basic Options for Mobile Site Configuration
- 31. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive All three options can be great for SEO. Some better than others depending on the audience and need.
- 32. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive
- 33. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Bidirectional annotations for m dot sites
- 34. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Vary HTTP Header For Adaptive Sites
- 35. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Responsive Tablet Sites Do not build a separate tablet-optimized site Use Responsive Design if possible Follow Google Guidelines for Tablets:
- 36. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive No Responsive For Feature Phone Sites Google does not recommend responsive web design if site is intended for users of feature phones
- 37. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Pay Special Attention to Responsive Page Speed Akamai Webinar on Making Responsive Sites Fast: 13 seconds for above the fold content at NBCNews.com Google recommends above the fold content load in less than 1 second
- 38. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Pay Special Attention to Responsive Page Speed Akamai Webinar on Making Responsive Sites Fast:
- 39. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Many Ways to Mobile-Friendly
- 40. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive 1. Configure the Viewport Google Guide to Configuring Viewport:
- 41. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive 2. Size Content to Viewport Google Guide to Sizing Content to Viewport:
- 42. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive 3. Use Legible Font Size Google Guide to Using Legible Font Sizes:
- 43. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive 4. Space Touch Elements Properly Google Guide to Sizing Tap Targets Appropriately: The average adult finger pad size is about 10mm wide (a bit less than half an inch), and the Android UI guidelines recommend a minimum tap target size of roughly 7mm, or 48 CSS pixels on a site with a properly-set mobile viewport.
- 44. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive 5. Dont Use Software that Doesnt Work on Phones Google Guide to Avoiding Plugins:
- 45. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive ADDITIONAL DEMOTIONS Love at First Site: Optimizing Your Website for Mobile Search
- 46. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive 1. Avoid Interstitials Google Guide to Common Mobile SEO Mistakes:
- 47. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive 2. Ban Mobile-Only 404s Google Guide to Common Mobile SEO Mistakes:
- 48. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive 3. Ban Irrelevant Mobile Homepage Redirects Google Guide to Common Mobile SEO Mistakes:
- 49. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive 4. Dont Block Important Content with Robots.txt Google Guide to Common Mobile SEO Mistakes:
- 50. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive 5. Must Load Quickly for Mobile Searchers Google Guide to Common Mobile SEO Mistakes:
- 51. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Celebrate the Leafs!
- 52. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Thank you! Questions? Contact me: @brysonmeunier [email protected]