SEK&Co LinkedIn Training

Information and training provided by Smith Elliott Kearns & Company, LLC is intended for reference only. As the information is designed solely to provide guidance to the participants, it is not intended to be a substitute for someone seeking personalized professional advice based on specific factual situations.

Although Smith Elliott Kearns & Company, LLC has made every reasonable effort to ensure that the information provided is accurate, Smith Elliott Kearns & Company, LLC and its Members, managers and staff make no warranties, expressed or implied, on the information provided. The participant accepts the information as is and assumes all responsibility for the use of such information

Promoting You

Promoting You??

Promoting You!!

Useful LinkedIn Statistics

• Over 259 M users on LinkedIn worldwide

• Over 2.875 M “C” level executives

• Over 9.9 M business owners

• Over 5.3 M VP level executives

• > 30M students & recent college grads

• 70% of people follow links posted by friends & family

• Connect with people you know

• Re-connect with old friends, classmates, former co-workers

• Make interactions personal

Expanding Your Reach

Add a Profile Photo

• Don’t have a profile photo, add one

• Don’t like the one you have, update it

• Make sure it’s professional

• You are leaving digital footprints

• Rules of thumb for posts…

Complete Your Profile

• Your profile shows a percentage of completion– Make sure it’s 100%•This could take a while•60 minute split over several sessions should do it

• Think of this as your billboard on the web

• Certifications & accomplishments

Connect with Friends & Family

• Who has a greater interest in your success?

• Their networks could yield valuable connections or referrals

Connect with College Classmates

• They could help you connect with client or prospects

• You don’t know who they’ve connected with since your college days

Connect with Affinity Groups

MACPA PICPA QuickBooks® Certified ProAdvisors®

You’ll get useful posts You can also make useful posts

Connect with Your Co-workers

• Synergies• Leveraging personal networks• Multiplication: 200 * 150 = 30,000– Intra-company N/W >= 30K people– Who do you know…– Prospects for Joel, Kristi, Steve L?

Connect with Your Clients (& Prospects)

• Great way of keeping them informed• Regular updates keep them engaged• Communicate tips, tricks & FAQs• Posts for your blog, other content

Follow Your Company Page

• It expands your page’s reach• Commit to regular posts• Get your clients to follow our page• Get your network to follow you page• More followers = > visibility for page• Don’t have a Co page?

Follow Your Clients’ Pages

• Learn more about them• Research them before you engage• Profile your prospects

Ask for Recommendations

• Seek recommendations from clients• Value of advertising is being eroded by

recommendations• Formal recommendations versus

endorsements

Promoting Your Business

Why LinkedIn can be great to promote your business

• All your connections have an opportunity to follow your business. Do they?

• If they follow the link to your company, will they find something compelling?

• They’ll form an opinion. Will it be positive?

• Is there a reason you wouldn’t want to take advantage of this opportunity?

• Company Pages provide a forum for showcasing your firm’s products & services

• This is a great vehicle where prospects can learn about your products and services

• More importantly – they can also learn what your CUSTOMERS say about your products & services

• LinkedIn jobs appear in search results & on Twitter

• LinkedIn is its own search engine for finding jobs and companies

Why LinkedIn can be great to promote your business

• It’s free – why not HELP your prospects, leads and potential employees find you?

• LinkedIn updates on your company page reach all followers – whether informational or promotional

• Updates can also involve calls to action

• Services/Products and include calls to action

• Services/Products can include client recommendations & video testimonials

Why LinkedIn can be great to promote your business

Targeting New Business

Target & Wish List Accounts

• Learn more about them• Follow the page• Gain insight on firm management• Connect with folks to whom they’re

connected

Use LinkedIn for Research

• Competitors• Prospects• Industry segments, niches• Who your clients are connected to– Referral opportunities

Use LinkedIn for Research

Use LinkedIn for Research