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Capital Bikeshare2014 Customer Survey

Highlights of Results

February 25, 2015

Lori Diggins

LDA Consulting

Purpose of survey – Examine:

Characteristics of CB members

Characteristics of bikeshare trips

Travel changes in response to

bikeshare

Auto ownership / use changes

with bikeshare

Online survey method:

CB staff sent email invitation to

27,600 registered members

Total sample of 4,314 (16%

response rate)

Survey Overview

Evaluation

Framework

Update

Demographics

Demographic Key Findings

Compared to all commuters in the Washington metro

region, CB members are:

- Considerably younger

- More likely to be male

- More likely to be White

- Slightly less affluent

- Much more likely to live in urban core

0%

20%

40%

60%

80%

100%

Home Work

75% 76%

10% 10%6% 6%

3% 3%6% 5%

District of Columbia Arlington Co Montgomery Co Fairfax Co Other

2014 Survey

Home location

n = 3,600

Work

location

n = 3,395

The Majority of Members Lived in DC; Work

Locations were Similar to Home Locations

But DC share has declined since 2011

Q33a What is your Zip code at work?

Q49 What is your home Zip code?

2011-2014

Change

Home -

DC share

declined

from 83% to

75%

Work –

DC share

declined

from 80% to

76%

2014 CB Survey

n = 54,005

2013 SOC

Survey

n = 6,334

CB Members were Considerably Younger than All

Regional Commuters

59% of Bikeshare members were under 35, compared with 17% of all

regional commuters

0%

20%

40%

60%

80%

100%

Under 35 35-44 45-54 55-64

59%

21%12%

8%17%

22%31% 28%

Bikeshare Region (2013 SOC)

Q52 What is your age?

Slight

increase in

age from

2011 to 2014

20% of 2014

members

were 45 or

older,

compared

with 14% of

members in

2011

2014 CB 2013 SOC

Gender

Male 59% 45%

Female 41% 56%

CB Members’ Gender and Race/Ethnicity Distributions

Also Differed from those of Regional Commuters

Race/Ethnicity

White 84% 50%

Asian 5% 10%

Hispanic / Latino 5% 13%

African-American 3% 25%2014 Survey

Gender

CB n = 4,041

SOC n = 6,334

Race/’Ethnicity

CB n = 3,743

SOC n = 6,334

Q51 Are you male or female?

Q56 Which of the following best describes your racial or ethnic background?

CB Survey

2011 2012 2014

Demographics

45 or older 14% 17% 20% (+6%)

Live outside DC 17% 22% 25% (+8%)

Income over $100K 39% 45% 50% (+11%)

Male 55% 57% 59% (+4%)

White 81% 80% 84% (+4%)

Membership Profile Continued to Change –

Less Young and Less DC-Centered;

But More White, Affluent, and Male

2011 CB Survey

n = 5,464

2012 CB Survey

n = 3,731

2014 CB Survey

n = 4,313

57% of Members Had a Personal Vehicle Available in

2014, a Slight Increase from 2011

Availability of personal bike has increased substantially

Q25 Do you have any of the following vehicles available to you on a regular basis for your travel?

2011 CB Survey

n = 5,464

2012 CB Survey

n = 3,731

2014 CB Survey

n = 4,313

0% 20% 40% 60% 80% 100%

Zipcar / car2gocarshare

membership

Personal bike

Car, van, SUV, truck

39%

52%

57%

33%

42%

46%

9%

29%

53%

2011

2012

2014

Vehicle

availability was

greatest for

members who:

Lived outside

DC and were

older, male,

more affluent

Evaluation

Framework

Update

CB Information and

Motivation

Membership Growth has been Generally Steady

Since the August 2010 Start,

But many members have re-registered -

43% first joined CB between 2010 and 2012

Q6 When did you join Capital Bikeshare?2014 Survey

n = 4,303

0%

20%

40%

60%

80%

100%

2010 2011 2012 2013 2014

12% 13%18%

23%

34%

CB’s visibility is a significant marketing tool – 30% of

members learned about CB by seeing a CB station

Referral were noted by 26% of members

0% 20% 40% 60% 80% 100%

Other

Don't recall

Social media

Employer/info at work

Saw someone riding CB bike

Newspaper/magazine

Referral ( friend/family/coworker)

Saw CB station

8%

14%

4%

4%

6%

7%

26%

30%

2014 Survey

n = 4,307Q5 How did you first learn about Capital Bikeshare?

CB Visibility and Referrals Increased as Info Sources;

Social Media and Print Media Declined Since 2010

0% 20% 40% 60% 80% 100%

News article

Social media

Saw someone on bike

Referral

Saw bikeshare station

4%

2%

8%

30%

35%

7%

3%

5%

26%

32%

9%

7%

4%

22%

24%

13%

10%

1%

11%

11%

2010

2011

2012

2013-2014

Q1 How did you first learn about Capital Bikeshare? By Q6 When did you join Capital Bikeshare?

2014 Survey

Members joined

in:

2010

n = 540

2011

n = 551

2012

n = 765

2013-2014

n = 2,440

Easier/Faster Travel, New/One-way Option, and Like

to Bike were Primary Reasons to Join CB;

Other reasons – fitness, save money, and environment

Q7 What motivated you to join Capital Bikeshare? Rate each reason on 1-5 scale, where 1 means not at all important and 5

means very important.2014 Survey

n = 4,207

0% 20% 40% 60% 80% 100%

Get around easily, faster, shorter

New option, one-way travel option

Like to bike, fun way to travel

Exercise, fitness

Save money on transportation

Environmental concern

Access to another bike, backup

Health concerns

19%

27%

30%

30%

23%

25%

18%

19%

75%

57%

47%

30%

34%

22%

24%

13%4 5 (Very important)

Both order

and

magnitude of

reasons were

essentially the

same in 2014

as in 2012

0% 20% 40% 60% 80% 100%

Health

Environment

Exercise/fitness

Fun way to travel

Save money on transportation

Get around easily, faster, shorter

45%

58%

70%

85%

41%

89%

32%

49%

59%

76%

48%

93%

28%

43%

56%

75%

66%

96%

Under 35

35-44

45 and older

Younger Members were Motivated by Ease of Getting

Around and Saving Money;

Older Members by Exercise, Environment, Health

Q7 What motivated you to join Capital Bikeshare? (Percentages giving 4 or 5 (Very important) rating


2014 Survey

Under 35 years

n = 2,331

35 – 44

n = 804

45 and older

n = 803

Decrease

with age

Increase

with age

Evaluation

Framework

Update

Typical

Bikeshare Use

Use Was Well Distributed Across Trip Frequency

Categories – Demand Exists for Use at Many Levels

Members made an average of 13.0 CB trips last month;

34% made 1 to 5 trips; 24% made 20 or more trips

0%

20%

40%

60%

80%

100%

No trips 1-2 trips 3-5 trips 6-10trips

11-19trips

20-29trips

30-39trips

40 ormoretrips

7%13%

21% 19% 16% 12%6% 6%

Q8 In the past month, about how many Capital Bikeshare trips did you make?2012 Survey

n = 4,312

1-5 trips

34%

6-19 trips

35%

20+ trips

24%

All members 59%

Members who … vs average

Were under 25 years 76% +17%

Motivated by saving money 69% +10%

Had no personal vehicle 68% +11%

Had no personal bicycle 64% +5%

Were male 65% +6%

Joined in 2014 64% +5%

2014 Survey

All members

n = 4,312

Under 25

n = 316

Save money

n =

No vehicle

n = 2,458

Male

n = 2,338

No personal

bicycle

n = 2,091

Joined recently

Jul – Nov 2012

n = 1,404

Who Rode CB Frequently?

Members made 6 or more trips in past month …

Members Used CB Most Often for Non-Work Trips -

Social, Errands, Meals were Frequent Uses

But 74% of members used CB to get to or from work

Q10 How often do you use Capital Bikeshare for each of the following types of trips?2014 Survey

n = 4,236

0% 20% 40% 60% 80% 100%

Social / entertainment / visit friends

Personal appointments

Shopping / errands

Restaurant / meal

Exercise, fitness

Go to or from work

17%

23%

22%

21%

24%

13%

29%

30%

28%

28%

15%

12%

23%

17%

18%

18%

9%

13%

16%

9%

10%

10%

6%

36%

Occasionally, but <3 times / month 1 - 2 times / month

3 - 5 times / month 6 or more times / month

Total Use

85%

79%

78%

77%

54%

74%

Long-term Members Used CB for Most Purposes at

Higher Rates than Did More Recent Members;

Exercise trips were exceptions

Q10 How often do you use Capital Bikeshare for each of the following types of trips?

Q6 When did you join Capital Bikeshare?

0% 20% 40% 60% 80% 100%

Go to/from work

Exercise / recreation

Shopping/errands

Restaurant / meal

Personal appointment

Social / entertainment

75%

58%

78%

77%

79%

86%

75%

55%

83%

85%

89%

90%

79%

55%

89%

87%

91%

92%

Joined 2010-11

Joined 2012-13

Joined 20142014 Survey

Joined CB in:

2010-2011

n = 1,094,

2012-2013

n = 766

2014 n = 1,474

But long-term

members’

greater use

could be due

to greater

opportunity

over time

2014 Survey

District of

Columbia

n = 2,693

Arlington

n = 361

Montgomery /

Prince George’s

n = 251

Note: Data not

shown for other

jurisdictions due

to small sample

sizes

0% 20% 40% 60% 80% 100%

Go to/from work


Shopping/errands

Restaurant / meal



73%

55%

68%

58%

69%

63%

71%

66%

78%

75%

73%

84%

78%

56%

86%

86%

89%

93%

District of Columbia

Arlington

Montgomery/PrinceGeorge's

DC Residents Used CB More Often than did Non-DC

Residents for Most Purposes

This was likely related to greater destination opportunities


Q49 What is your home Zip code?

Young Members Used CB Much More Often than did

Older Members for Social and Meal Trips

0% 20% 40% 60% 80% 100%

Go to/from work


Shopping/errands

Restaurant / meal

Personalappointments


71%

58%

79%

69%

82%

74%

78%

53%

80%

78%

84%

85%

77%

58%

85%

86%

85%

94%

Under 35

35 to 44

45 or older

2014 Survey

Under 35

years

n = 2,358

35 – 44

n = 821

45 and older

n = 830




Q25 Do you have [a car, van, SUV, truck, or other personal vehicle] available to you on a regular basis for your travel?

0% 20% 40% 60% 80% 100%

Go to/from work


Shopping / errands

Restaurant / meal

Personal appointements


73%

55%

78%

77%

81%

85%

80%

60%

87%

86%

88%

92%

No vehicle available

Vehicle available

Members Without a Personal Vehicle Used CB More

for All Trip Purposes did Members who Had Vehicles

2014 Survey

No vehicle

available

n = 1,855

Vehicle

available

n = 2,459

CB Also Serves an Important Transit Access Role

64% of members used CB at least once in the past month to access

Metrorail; 24% used CB to access bus

Q9 Of the Capital Bikeshare trips that you made last month, approximately how many started or ended at the following public

transit locations

2014 Survey

n = 4,314

0% 20% 40% 60% 80% 100%

Commuter rail

Bus

Metrorail

4%

7%

21%

2%

6%

18%

4%

11%

25%

91%

76%

36%

0 trips

1-2 trips

3-5 trips

6 or more trips

64%

9%

24%

Evaluation

Framework

UpdateMost Recent Bikeshare

Trip

“Most Recent” Trip

Analysis examined the characteristics of the “most

recent” Capital Bikeshare trip. Because each

respondent had just one recent trip, the collection of

these trips is a close approximation of the “average”

trip.

Recent trip characteristics:

‒ Trip purpose

‒ Weekday vs weekend trips

‒ Origins and destinations

‒ Reasons for using CB

‒ Travel option chosen if CB not available

Respondents’ Recent Trip Purposes Were Evenly Split

Between Commute and Non-commute Purposes

The most common trip purpose overall was to go to work;

Non-work trips, while frequent, were more varied

Q11 What was the primary purpose of your MOST RECENT Capital Bikeshare trip?

0% 20% 40% 60% 80% 100%

Other

Restaurant/meal

Exercise/go to gym

Shopping/errands



Go to or from school

Go to or from work

3%

5%

7%

8%

9%

19%

3%

46%

2014 Survey

n = 4,292

Commute

purposes – 49%

Non-commute

purposes – 51%

63% of Weekday Trips were to Go to/from Work or School;

94% of Weekend trips were for Non-work Purposes

0% 20% 40% 60% 80% 100%

Sunday

Saturday

Weekday

16%

13%

6%

20%

16%

6%

9%

8%

9%

46%

54%

15%

6%

7%

63%

Go to/from work/school

Social / entertainment / meals


Shopping / errands


Q11 What was the primary purpose of your MOST RECENT Capital Bikeshare trip?

Q12 On what day of the week did you make your most recent Capital Bikeshare trip?

2014 Survey

Most recent trip

made on:

Weekday

n = 3,185

Saturday

n = 466

Sunday

n = 356

Go to work / school

Social / meals

Social / meals

CB was Chosen for Most Recent Trips Primarily

Because Bicycle was Faster / Easier to Use

Also: too far to walk, cheaper, wanted to get exercise

2014 Survey

n = 4,296

0% 20% 40% 60% 80% 100%

Other

Don't have a car

Wanted to get exercise

Bicycling is chaper than other options

Don't like to drive to destination that time…

No bus/train, inconvenient that time of day

Too much traffic at destination

Parking limited / expensive at destination

No bus/train, inconvenient to destination

Bicycle is faster, easier to destination

Too far to walk

7%

23%

39%

42%

15%

20%

15%

21%

23%

80%

42%

Q15 For what reasons did you choose Capital Bikeshare for your most recent trip, instead of another type of transportation?

Personal Reasons

Trip Characteristics

Time of Day Issues

Destination Issues

Members under 35 years

more often mention reasons

related to lack of travel options

(too far to walk, transit

unavailable, no car)

Members 45+ years more

often cite disadvantages of

driving (don’t like to drive to

destination at time of day, too

much traffic, parking limited)

CB is More Likely to Replace Transit and Walk than

Driving – 40% of Members Would have Used Transit

for their Last CB Trip and 37% Would have Walked if

CB had Not Been Available

Only 6% would have used a personal vehicle

Q16 If Capital Bikeshare had not been available, how would you have made this trip?2014 Survey

n = 4,289

Would not have made the

trip, 3%

Other mode, 3%

Taxi, Uber, Lyft, 6%

Ride a personal bike,

5%

Personal/company vehicle, 6%

Walk, 37%

Bus or Metrorail,

40%

Alternative Mode Options

by Purpose:

Taxi (6% overall)

12% of social trips

13% of appointment trips

Transit (40% overall)

51% of go to/from work trips

Walk (37% overall)

53% of shopping / errand

trips

43% of exercise trips

Personal Car (6% overall)

12% of meal trips

Evaluation

Framework

Update

Trips “Induced”

By CB Availability

49% of Members Made an Induced Trip in Past Month

7% Made Six or More Induced Trips

0%

20%

40%

60%

80%

100%

No trips 1-2 trips 3-5 trips 6-10 trips 11 or moretrips

7%13%

21% 19%

40%

51%

28%

14%

5% 2%

All CB trips Induced CB trips

6+ trips

Overall – 59%

Induced – 7%

1-5 trips

Overall – 34%

Induced – 42%

2014 Survey

All trips

n = 4,312

Induced trips

n = 4,312

Q8 In the past month, about how many Capital Bikeshare trips did you make?

Q17 In the past month, how many times did you use Capital Bikeshare to make a trip you would not have made if Capital

Bikeshare had not been available?

“In the past month, how many times did you use Capital Bikeshare to make a trip you would not have made if Capital Bikeshare had not been available?”

All members 49%

Members who … vs average

had income under $75,000 57% +8%

had no personal vehicle 56% +7%

were male 53% +4%

had no personal bicycle 52% +3%

were younger than 35 51% +2%

2014 Survey

All members

n = 4,331

Income under

$75,000

n = 1,195

No personal

vehicle

n = 1,855

Male

n = 2,340

No personal

bicycle

n = 2,091

Under 35

n = 1,358

Who was Most Likely to Make Induced Trips …?

Members Made 1+ Induced Trip in Past Month …



Most Induced Trips were Non-work-related and were

Distributed Similarly to Overall Non-work Trip Use

Few induced trips were for commuting or transit access

0% 20% 40% 60% 80% 100%

Go to / from Metrorail

Go to/from work



Restaurant / meal

Shop / errands


5%

9%

13%

14%

16%

21%

25%

64%

74%

54%

79%

77%

78%

85%

Overall

Induced trips




Q18 For what purposes did you make these trips?

2014 Survey

Overall

n = 4,236

Induced trips in

past month

n = 4,299

CB was Used for Induced Trips Primarily Because

the Destination was Too Far to Walk

Suggests members might have substituted trips to distant locations for

trips they would have made closer to home

2012 Survey

n = 2,066

0% 20% 40% 60% 80% 100%

Other

Wanted to get exercise

Don't have a car

Bicycling I cheaper than other options

Don't like to drive to destination that time of…

No bus/train, inconvenient that time of day

Too much traffic at destination

Parking limited / expensive at destination

No bus/train, inconvenient to destination

Bicycle is faster, easier to destination

Too far to walk

3%

18%

25%

25%

16%

23%

16%

21%

37%

48%

65%

Q19 Why would you not have made these trips without Capital Bikeshare?

Personal Reasons

Trip Characteristics

Time of Day Issues

Destination Issues

CB-Access Made Business Establishments More

Attractive to 82% of Members

Q20 If a commercial / retail business, restaurant, or shop is easily accessible by Capital Bikeshare, does that access make

you more or less likely to patronize that establishment?2014 Survey

n = 4,298

0%

20%

40%

60%

80%

100%

Much lesslikely

Somewhatless likely

Not morelikely

Somewhatmore likely

Much morelikely

2% 1%

15%

48%

34%

Likely to patronize if CB-Accessible

Result of high

value of CB-

access was

consistent across

all respondent

demographic

subgroups

“If a business, restaurant, or shop is easily accessible by Capital

Bikeshare, does that access make you more or less likely to

patronize that establishment?”

Members who Reported Higher Value of

CB-Access Made More Induced Trips

70% who were “much more likely” to patronize made an induced trip in

past month, vs 42% who were “somewhat more likely” and 30% who

were “not more likely”

Q20 If a commercial / retail business, restaurant, or shop is easily accessible by Capital Bikeshare, does that access make you

more or less likely to patronize that establishment?


Bikeshare had not been available

0%

20%

40%

60%

80%

100%

Not more likely topatronize

Somewhat more likelypatronize

Much more likely topatronize

70%

58%

30%26%

38%

58%

4% 4%12%

0 induced trips 1 to 5 induced trips 6 or more induced trips

1+ Induced CB trips in Past Month

30% 42% 70%

2014 Survey

Not more likely

n = 721

Somewhat more

likely

n = 2,018

Much more likely

n = 1,424

Made 6+ CB

trips last

month: By

likely to

patronize:

Much more

likely – 50%

Somewhat

more likely –

36%

Not more

likely – 34%

Evaluation

Framework

Update

Mode/Vehicle Changes

Since Joining CB

Members were Asked if They Made Changes in Any

of Five Aspects of Travel:

Bicycle use (any bicycle)

Use of non-bicycle modes

Vehicle ownership

Driving miles

Commute mode

http://www.google.com/url?sa=i&rct=j&q=photos+of+check+boxes&source=images&cd=&cad=rja&docid=Ef20_3K_gMdWeM&tbnid=GB_afC0f2F42IM:&ved=0CAUQjRw&url=http://footage.shutterstock.com/clip-773596-stock-footage-costumer-service-survey-check-boxes-ntsc.html&ei=iA9mUa6xMPXi4AO8moHgAw&bvm=bv.45107431,d.dmg&psig=AFQjCNEGElGDS_wXWhwSLC6r8spkdXSGSQ&ust=1365729530098928

http://www.google.com/url?sa=i&rct=j&q=photos+of+check+boxes&source=images&cd=&cad=rja&docid=Ef20_3K_gMdWeM&tbnid=GB_afC0f2F42IM:&ved=0CAUQjRw&url=http://footage.shutterstock.com/clip-773596-stock-footage-costumer-service-survey-check-boxes-ntsc.html&ei=iA9mUa6xMPXi4AO8moHgAw&bvm=bv.45107431,d.dmg&psig=AFQjCNEGElGDS_wXWhwSLC6r8spkdXSGSQ&ust=1365729530098928

84% of Members Said they Increased their Bicycle

Use Since Joining CB

50% reported bicycling “much more often”

2014 Survey

n = 4,292

0%

20%

40%

60%

80%

100%

Much lessoften

Less often About thesame

Somewhatmore often

Much moreoften

1% 1%

14%

34%

50%

Change in bicycle use since Joining CB

Q22 As a result of your use of Capital Bikeshare, do you ride a bicycle more often, less often, or about the same as before

you joined Capital Bikeshare? Please include your use of Capital Bikeshare AND any personal bicycles?

84% increased

bike use

Highest CB Use was Reported by Members Who

Increased Bike Use the Most

But members who reported biking “less often” also reported high CB

use – did they shift from personal bike?

0%

20%

40%

60%

80%

100%

Bike less often Bike about thesame

Bike more often Bike much moreoften

49%

64%55%

24%

12% 15%22% 19%15%

9% 12%21%24%

12% 11%

36%

0-2 trips 3-5 trips 6-10 trips 11 or more trips

CB trips last month

10.9 trips* 7.5 trips 8.0 trips 15.3 trips

Bike use

compared to

before joining

CB

* Less often

n = 89 (note

small sample)

About the same

n = 607

More often

n = 1,450

Much more

often

n = 2,144

Q22 As a result of your use of Capital Bikeshare, do you ride a bicycle more often, less often, or about the same as before you

joined Capital Bikeshare? Please include your use of Capital Bikeshare AND any personal bicycles?


A Large Share of Members Reduced Car Use, but

also Use of Transit, Walk, and Taxi

Indicates likely shifts to bike from all other modes

2014 Survey

Metrorail

n = 4,244

Bus

n = 4,191

Walk

n = 4,219

Drive a car

n = 4,154

Taxi

n = 4,175

Note: Results for

“more often” and

“much more often”

are combined

Q24 As a result of your use of Capital Bikeshare, do you use each of the following types of travel options more often, less

often, or about the same as before you joined Capital Bikeshare …? …?

-80% -60% -40% -20% 0% 20% 40% 60% 80%

Walk

Bus

Metrorail

Taxi

Drive a car

-44%

-31%

-38%

-32%

-28%

-7%

-21%

-20%

-27%

-27%

41%

45%

38%

40%

44%

8%

3%

4%

1%

1%

Somewhat less often Much less often About the same Somewhat / much more often

NET

-54%

-58%

-54%

-49%

-43%

Frequent CB Users Reduced Use of Other Modes

More than did those who Used CB Less Often

Most significant shifts appeared to be from Metrorail and bus

2014 Survey

1-5 trips

n = 1,435

6-10 trips

n = 787

11-19 trips

n = 672

20+ trips

n = 983


often, or about the same as before you joined Capital Bikeshare …?


CB Trips In Past

Month

Percentage of Members who Reduced

Use of Mode

Metrorail Bus Walk Drive a Car Taxi

1-5 trips 46% 40% 46% 49% 55%

6-10 trips 62% 56% 53% 56% 62%

11-19 trips 66% 60% 57% 62% 65%

20 or more trips 74% 66% 57% 61% 63%

Difference between

20+ and 1-528% 26% 11% 12% 8%

Car-free Members had Greater “Net Reductions” in

Use of Taxi, Transit, and Walking than did Members

who had a Vehicle

They also reduced car use, but less than did members with a car

-100%

-80%

-60%

-40%

-20%

0%

Drive a car Use a taxi Ride a busRide

Metrorail Walk

-57% -55%

-40%-46%

-39%

-51%

-62% -60% -63%

-48%

Vehicle available No vehicle available

-14% -9% -11% -4% -6%

“Net reduction” in mode use“Net

reduction” =

percent of

members

who reduced

mode use

minus

percent who

increased

mode use



Q25 Do you have [a car, van, SUV, truck, or other personal vehicle] available to you on a regular basis for your travel?

2014 Survey

Vehicle

available

n = 2,371

No vehicle

available

n = 1,804

2014 Survey

Under 35 years

n = 2, 317

35-44 years

n = 798

45-45 years

n = 468

55+ years

n = 307

-100%

-80%

-60%

-40%

-20%

0%Drive a car Use a taxi Ride a bus Ride Metrorail Walk

-53%-60%

-53%-58%

-44%-50%

-46%

-32%

-43%-39%

Under 35 years 35 - 44 45 - 54 55 years and older

“Net reduction” in mode use

Young Members had Greater “Net Reductions” in Use

of Taxi and Transit than did Older Members

Older members had greater reduction in car use, but this likely reflects

their greater car availability




8% of Members Reduced their Household Vehicles;

4% Sold a Vehicle but Replaced It

0%

20%

40%

60%

80%

100%

Did not sell orconsider selling a

vehicle

Sold vehicle, butreplaced it

Sold vehicle, did notreplace it

88%

4% 8%

2014 Survey

Sold HH

vehicle

n = 4,101

Factor in

decision

n = 248

76% said CB was important to

decision to sell vehicle

1% - CB was the main factor

24% - CB was major factor

51% - CB was minor factor

Q31 Since you joined Capital Bikeshare, have you sold a personal household vehicle?

Q32 To what extent did your membership in Capital Bikeshare contribute to your decision to sell a personal vehicle?

52% of Members who Reduced their Household

Vehicles Now Live in a Car-free Household – They

Eliminated their Only Vehicle

2014 Survey

Reduced HH

vehicle

n = 309

Did not reduce

HH vehicles

n = 3,737

0%

20%

40%

60%

80%

100%

Reduced HH vehicles Did not reduce HH vehicles

52%

34%39%

47%

8%19%

0 HH vehicles 1 HH vehicle 2 HH vehicle

Average vehicles per household

0.59 vehicle/HH 0.90 vehicle/HH

Q31 Since you joined Capital Bikeshare, have you sold a personal household vehicle?

Q29 How many cars, trucks, vans, or other personal vehicles do you or other members of your household own or lease now

for household use?

Drive less?

77% of

members who

reduced HH

vehicles

VS

52% of

members who

did not reduce

HH vehicles

Before CB, 21% of Members Drove at Least 5,000

Miles Annually, Since Joining CB, 18% Drive 2,500+

2014 Survey

Before CB

n = 3,747

Since Joining

CB

n = 3,790

Q26 Approximately how many miles do you drive per year now in the Washington metro region (including miles in vehicles you

own, rent, or borrow)?

Q27 In the yea before joining Capital Bikeshare, approximately how many miles per month did you drive on average in the

Washington metro region?

0%

20%

40%

60%

80%

100%

1,000 milesor less

101 - 1,000miles

1,001 -2,500 miles

2,501-5,000 miles

5,001 -10,000miles

More than10,000miles

36%

22%

9% 13% 14%7%

35%

24%

9% 14% 13%5%

Before CB Since Joining CB

More than 5,000 miles

Before CB = 21%

Since CB = 18%

Under 1,000 miles

Before CB = 58%

Since CB = 59%

24% of Members Who Reported both Pre-CB and

With-CB Mileage Reduced Annual Driving Miles

On average, CB members reduced 158 driving miles per year

0%

20%

40%

60%

80%

100%

Morethan2,500miles

1,001 -2,500miles

501 -1,000miles

1 - 500miles

Nochange

1 - 500miles

Morethan 500

miles

5% 3% 4%12%

64%

8% 4%

Reduced driving

miles = 24%Increased driving

miles = 12%

Reduced driving Increased

driving

2014 Survey

n = 3,733

Q26 Approximately how many miles do you drive per year now in the Washington metro region (including miles in vehicles you

own, rent, or borrow)?

Q27 In the yea before joining Capital Bikeshare, approximately how many miles per month did you drive on average in the

Washington metro region?

88% who

reduced

driving

miles said

bikeshare

was a factor

in their

decision

48% said it

was the

main or a

major factor

CB Members Reduce 4.4 Million Driving Miles Per

Year Compared with their Pre-CB Mileage

Annual miles reduced per member

Annual driving miles Before CB 2,830

Annual driving miles Since CB - 2,672

Change in driving miles (each member) 158

Total annual miles reduced

CB members (Nov 2014) 27,600

Change in driving miles per member x 158

Total annual driving miles reduced 4.4 million

On Average, Members Save $13.65 per Week on

their Travel Costs = $710 Per Year

Members who make 11 or more CB trips per month save an average of

$19.26 per week ($1,002 per year)

Q21 On a weekly basis, how much money do you think Capital Bikeshare saves you on your travel compared with what

you were spending before you joined?

0% 20% 40% 60% 80% 100%

$0 per week

$1 - $20 per week

$21 - $40 per week

$41 - $60 per week

More than $60

17%

63%

16%

4%

3%

2014 Survey

n = 3,979

CB Members Collectively Save

$19.6 Million Per Year on Personal Travel Costs

Annual travel cost reduced per member

Weekly travel cost saving $13.65

Weeks per year X 52 =

Annual saving (per member) $710

Total travel cost saving

CB members (Nov 2014) 27,600

Cost saving per member x $710

Total annual travel cost saved $19,600,000

Q21 On a weekly basis, how much money do you think Capital Bikeshare saves you on your travel compared with what you

were spending before you joined?

Evaluation

Framework

Update

Commute Patterns and

Commute Changes

Only 11% of CB Members Primarily Drove Alone to

Work – Well Below the 68% Regional Average

29% primarily bicycled to work

Q35 In a typical week, which of the following types of transportation do you use to get to / from work?

Q35a Of the travel options you just checked, which type do you use MOST OFTEN to get to / from work? 2014 Survey

n = 4,080

0% 20% 40% 60% 80% 100%

Drive alone/taxi

Carpool/vanpool

Telework

Personal bike

Walk

CB bike

Transit

11%

2%

3%

13%

12%

16%

43%

13%

3%

11%

12%

31%

44%

28%

Primary mode

Secondary/access mode

Primary alternative

modes

89%

Bike use to

access other

modes

24% used

CB to get to

transit/CP/VP

meeting points

5% used

personal bike

CB Members Traveled Much Shorter Distances to

Work than did Commuters Region-wide

CB average = 6.2 miles

Regional average = 16.0 miles

2014 CB

members

n = 3,962

2013 SOC All

Commuters

n = 5,122

0%

20%

40%

60%

80%

100%

Less than2 miles

2 - 2.9miles

3 - 4.9miles

5 - 9.9miles

10 - 19.9miles

20+ miles

17% 20% 24% 21%10% 8%5% 4%

8%

21%29%

33%

2014 Bikeshare All commuters (2013 SOC)

Less than 5 miles

CB = 61%

All commuters = 17%

5 miles or more

CB = 39%

All commuters = 83%

Q34 About how many miles is it from your home to your usual work location?

Bike was a Common Primary Mode for Members

Who Commuted Fewer than 5 Miles to Work


Q35a Of the travel options you just checked, which type do you use MOST OFTEN to get to / from work?

Q34 About how many miles is it from your home to your usual work location

2014 Survey

Under 2 miles

n = 645

2 – 4.9 miles

n = 1,755

5 – 9.9 miles

n = 820

10+ miles

n = 728

0%

20%

40%

60%

80%

100%

Under 2 miles 2 - 4.9 miles 5 - 9.9 miles 10 miles ormore

29%

42%

24%

7%9%

43%

60% 58%

50%

8%0% 0%

5% 5%

14%

28%

Bicycle Public transit Walk Drive alone

One-third of Employed Respondents Regularly Used

a Different Mode to Get Home from Work than They

Used to Get to Work

11% used a different return mode three or more times per week

Q35 How often do use a different type of transportation to get home FROM work than you used to get TO work?

3 or more days / week,

11%

1-2 days / week, 24%1-3 days /

month, 27%

Less than once /

month, 20%

Never, 18%

2014 Survey

n = 4,046

1+ days per

week -

35%

54% of Members Reported a Commute Change, but

Change Was “Observed” for Only 44%

Some changes could have been temporary, but it’s likely some changes

were for “access modes” rather than primary modes

2012 Commute ChangesReported

Change

Observed

Change

Change in commute 54% 44%

- Started bicycling / ride a bike more often 41% 32%

- Started walking / walk more often 11% 10%

- Started riding transit / ride transit more often 15% 12%

- Started teleworking / telework more often 6% 6%

- Started car/vanpooling / CP/VP more often 1% 1%

Q36 In the past year, did you make any of the following changes in how you travel TO OR FROM work?2014 Survey

n = 4,125

2012

Reported

Changes

44% bicycle

13% walk

11% transit

8% TW

2% CP/VP

More than One-third of Members Made a Commute

Change to Bike

13% started using bike as their primary mode and 19% started or

increase use of bike as a secondary or access mode

2014 Survey

n = 4,125Q36 In the past year, did you make any of the following changes in how you travel TO OR FROM work?

0% 20% 40% 60% 80% 100%

No bike before/after

Continued bike use/nochange

Temporary/occasionaluse

Secondary bike change

Primary bike change

29%

35%

4%

19%

13%

0% 20% 40% 60% 80% 100%

Telework

Walk

Drive alone/taxi

Public transit

Personal bike

CB bike

3%

12%

11%

43%

13%

16%

1%

15%

18%

55%

5%

4%

Previous mode

Current mode

Comparison of Observed Mode Today vs One Year

Ago Showed a Net Increase in Bike Commuting

and Net Decreases in Transit, Drive alone /Taxi, and Walking

Increased Use



Q37 Before you made this change, how many days in a typical week did you use each of the following types of transportation to get

to work?

2014 Survey

n = 4,080

Note,

Carpool/vanpool

not shown; 2%

previous and 2%

current

Decreased Use

2014 Survey

n = 3,979

Q41 Does your employer currently offer any of the following employee benefits to help with your trip to work?

54% of Members said their Employers Offered

Services to help them Bicycle to Work

0% 20% 40% 60% 80% 100%

Zipcar membership

Alternative work schedule

Flextime

Telework

SmartBenefits transit / vanpool subsidy

Financial incentive / subsidy for bicycling

CaBi Corporate Partner Membership

Bike racks / lockers

Showers / personal lockers

4%

26%

37%

39%

44%

10%

12%

39%

40%

Bicycle-Support Services

Non-Bicycle Support Services

CB Members were Twice as Likely to Have Bike

Services as were Commuters Region-wide

Also more likely to have services than the average commuters in their

work areas

Bike Services Available

CB SOC

All members 56% 27%

Members who work in

Alexandria 56% 22%

Arlington 59% 35%

District of Columbia 67% 40%

Montgomery/Prince George’s 49% 17%

Other 43% 22%2014 CB Survey

n = 3,979

2013 SOC

n = 5,482

Q33a What is your Zip code at work?


CB Members who had Bike Services at Work Used

Bike for Commuting More (35%) than did Members

without Bike Services (23%)

2014 Survey

Bicycle services

available

n = 2,151

Bicycle services

not available

n = 1,783

0%

20%

40%

60%

80%

100%

Bicycle Public transit Walk Drive alone Other

35%43%

11% 9% 2%

23%

44%

13%14%

6%

Bike services available Bicycle services NOT available




Primary Commute Mode

Use and Satisfaction

with CB Features

Members Gave Generally High Marks to Most CB

Features

At least six in ten respondents rated five features as a 4 or 5

Call center

n = 2,151

Other features

n varies from

3,096 to 4,054Q42 How do you rate each of the following features of Capital Bikeshare? Rating scale: 1 (Poor) to 5 (Excellent)

0% 20% 40% 60% 80% 100%

Availability of open docks

Availability of bikes at docks

Nighttime lighting at stations

Map at Capital Bikeshare…

Mechanical repair of bikes

Call center

Capital bikeshare website

Safety of stations

31%

31%

14%

12%

8%

13%

8%

2%

31%

30%

35%

27%

26%

22%

25%

26%

31%

32%

37%

37%

47%

37%

44%

48%

7%

7%

14%

24%

19%

28%

23%

24%

1 (Poor) - 2 3 4 5 (Excellent)

Members

who were

female and

those 45

years or

older gave

generally

higher marks

than did

male and

younger

members

Nine in Ten Members were Interested in a Single

Bikeshare/Transit Card Option

75% of Members would consider using near-field communication on a

smartphone to check out CB bikes

Q44 If Capital Bikeshare offered a low-cost pay per ride option with no membership fee required, how likely would you be to use it?

Q45 If you could use a single card (e.g., Capital Bikeshare fob or SmarTrip card) to check out Capital Bikeshare bikes and ride public

transit service, how interested would you be in using this single card system?

Q46 If you have a smartphone equipped with near-field communication (NFC) functionality, how interested would you be in using it

to check out Capital Bikeshare bikes?

2014 Survey

n = 3,334

0%

20%

40%

60%

80%

100%

Pay-per-ride membership Single Bikeshare/transitcard

Smartphone NFC

34%

3%

17%

34%

6% 8%

25%31% 28%

7%

60%

47%

Don't know Not interested Somewhat interested Very interested

Somewhat or Very Interested

32% 91% 75%

About Two-thirds of Members had Encountered a

Problem with a CB Service

Incidence of problems increased since 2012

Q43 Have you had any problems with any of the following?

0% 20% 40% 60% 80% 100%

Mechanical issues with bike

Issues with bike dock

Issues with membership key

Had any issue

35%

34%

28%

68%

26%

17%

18%

40%

24%

22%

25%

43%

2014 CB Survey

2012 CB Survey

2011 CB Survey

2014 Survey

n = 4,118

2012 Survey

n = 3,731

2011 Survey

n = 5,260

0%

20%

40%

60%

80%

100%

Any issues Membership key Bike mechanical Bike dock

60%

25% 28% 26%

66%

26%31% 30%

74%

31%

41% 43%

1-5 trips 6-10 trips 11 or more trips

Frequent CB Users had Encountered More Problems

than had Infrequent Riders

This is likely due to their greater exposure

Q43 Have you had any problems with any of the following?


2014 Survey

1-5 trips

n = 1,320

6-10 trips

n = 728

11+ trips

n = 1,563

Members want More Bikeshare Opportunities

The most requested CB expansions were more docks at existing

stations and expansion to residential areas

0% 20% 40% 60% 80% 100%

More docks at existing stations

More stations in residential neighborhoods

Expansion to areas CB operates now

Expansion to areas CB doesn't operate now

More stations in commercial/employmentareas

More stations near Metrorail

54%

44%

43%

32%

23%

15%

2014 Survey

n = 4,079Q48 Which of the following Capital Bikeshare expansion options are most needed? (Multiple response permitted)

DC Residents Preferred Infill / Expansion in Existing

Areas; Members Outside DC Want Greater Coverage

2014 Survey

DC

n = 2,693

Arlington

n = 361

Other locations

n = 546

Capital Bikeshare Expansion

Options

Home Location

DC Arlington Other

More docks at existing stations 60% 24% 36%

Greater density / infill (existing areas) 48% 35% 27%

Residential neighborhoods 47% 56% 38%

Greater coverage (unserved areas) 26% 58% 53%

Commercial / employment areas 22% 21% 25%

Near Metrorail stations 12% 13% 25%

Q48 Which of the following Capital Bikeshare expansion options are most needed? (Multiple response permitted)

Members Cited Many Issues that are “Significant

Barriers” to Bicycling in the DC Region

2014 Survey

n = 4,082Q47 Which of the following are significant barriers to your bicycling in the Washington metro region?

0% 20% 40% 60% 80% 100%

Lack of dedicated bicycle lanes or paths

Bike paths/lanes don't connect to…

Bike lanes on street are not…

Insufficient lighting on bike paths/lanes

Drivers are inconsiderate of bicyclists

Drivers are not aware of bicyclists

Road surface is poorly maintained

Too much car traffic on local roads

Car traffic moves too fast

Don't like to ride after dark

Terrain is too hilly

Not enough bike lockers or racks

No place to shower after riding to work

52%

43%

30%

10%

48%

39%

40%

35%

22%

18%

14%

21%

15%

Bike Paths / Lanes

Roads / Traffic

Drivers

Bike Services

Infrequent CB Riders Primarily Reported Barriers Related

to Safety of Riding;

Frequent CB Riders Cited Barriers Related to the Cycling

Network, Cycling Comfort, and Bicycle Facilities

2014 Survey

CB trips made

last month:

0 trips

n = 289

1-5 trips

n = 1,480

6-10 trips

n = 816

11 or more trips

n = 1,727 Q47 Which of the following are significant barriers to your bicycling in the Washington metro region?


Barrier to BicyclingCapital Bikeshare Trips in Past Month

0 Trips 1–5 trips 6–10 Trips 11+ Trips

Infrequent CB Rider Concerns

Too much car traffic on local roads 39% 38% 33% 28%

Car traffic moves too fast 24% 24% 19% 18%

Lanes not separated from traffic 33% 28% 28% 28%

Don’t like to ride after dark 25% 22% 15% 12%

Frequent CB Rider Concerns

Lack of dedicated bike lanes 48% 45% 47% 53%

Paths / lanes don’t connect 36% 39% 41% 43%

Road surface poorly maintained 27% 33% 39% 43%

Not enough bike lockers / racks 17% 17% 21% 23%

Evaluation

Framework

Update

Summary of Top

Survey Findings

Top Findings – Motivations / Benefits

CB offers multiple benefits to appeal to a variety of user groups:

■ Easier, faster travel; access to a wider range of destinations

■ CB flexibility of bikeshare builds greater opportunities for one-way

“best for the moment” travel choices

■ Part of bikeshare’s appeal is that it’s a fun way to travel

■ CB enables members to reduce the cost and hassle of car

ownership and use – reduce personal travel costs

■ Bikeshare offers exercise and health opportunities

Top Findings – Bikeshare Use

■ Bikeshare use is distributed across frequency categories, showing

interest for both frequent and occasional use

■ 96% of members had used bikeshare trip for a non-work purpose

and 74% made a bikeshare trip to/from work

■ Half of “most recent” trips were to go to / from work

■ CB is important as a transit access mode – nearly two-thirds of

members used CB to access transit in the past month

Top Findings – Accessibility

■ 49% of members made “induced” trips – trips they would not have

made if Capital Bikeshare had not been available:

− Expands range of destinations for car-free members

− Allows car owners to travel easily and conveniently without

their cars to congested / parking-limited areas

■ CB makes establishments

more attractive;

82% of members said they were

more likely to patronize a

bikeshare-accessible

business establishment

■ Respondents who reported

higher value of accessibility

made more induced trips and more bikeshare trips

Top Findings – Travel Changes

■ 84% of members increased their bike use since joining

■ Bikeshare members have shifted some trips to bicycle from other

modes – 55% reduced car use, 59% reduced taxi use, 58% ride

Metrorail less often

■ 24% of members reduced driving miles; 5% sold a HH car

■ 44% increased use of non-drive alone modes for commuting – 35%

increased use of biking for commuting

■ Members reduced 4.4 million annual driving miles since joining CB

Top Findings – Member Satisfaction

■ Bikeshare members save an average of

$710 per year on personal travel cost;

These savings pay for the $75 membership

fee within 2 months

■ Collectively, CB members save almost $20

million each year in travel costs

■ CB users generally were satisfied with the

quality of services. Lowest satisfaction was

with availability of bikes at docks and open

docks

■ Desirable CB expansion appears to be more

docks at existing stations and expansion to

residential neighborhoods

Questions?

Contact:

Lori Diggins

LDA Consulting

202-548-0205

[email protected]

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