optumhealth performance
DESCRIPTION
Triathlon company acquired by OHTRANSCRIPT
Challenge: To develop a consistent brand message and identity while extending the OptumHealth brand name into the the growing endurance sport category.
Objectives: 1. To introduce the OptumHealth name in a new marketplace.2. To generate a new revenue stream for OptumHealth.
Strategy: OptumHealth Performance certified and professional triathlete coaches that have the expertise and experience to help achieve your goals.
Facility Re-design
AD: Matt Maly CW: Patrick Cliffard
Competition
Acceleration Minnesota
Lifetime Fitness
LA Fitness
Twin Cities Locations
Lifestyle Messaging
Marketing to all ages
Community Involvement
Creating Tradition
Marketing to young adults
Event
Collateral
Brochure
Posters