Akeem Allen & Ray Bartee11th Grade

16 years old

Mission Statement

Mission Statement: Seeing as opus|magnum revels in the art of digital photography

and editing, our company’s mission is to deliver professional outcomes at the most affordable cost to our customers.

Opportunities: In an age where digital reconstruction and intellect is thrown

behind every design, opus|magnum is taking advantage of the competitive market by offering a more refined product to its customers at a more affordable cost.

Business Profile

Type of Business opus|magnum is a service business. The service that this company provides is the

production and sale of professional-grade photographs and prints i.e., “great work.”

Legal Structure We are a partnership. This legal structure was chosen because it is

the most affordable, we have no personal assets to protect at the time, and it allows us to pool our knowledge to yield forth the best work possible for our customers

Qualifications

Have over 6 years experience in the fields of photography, digital editing, and contemporary graphic design.

Can speak up to 4 languages between the two of us, including Spanish and Italian.

Attend a technology school that will further our understanding of the more modern means of our specialties.

In the process of completing a course on Entrepreneurship. Planning on studying photography and business in order to

obtain college degrees in those fields.

We are qualified to run and sustain this business because the both of us:

Market AnalysisIndustry Name Photographic Services

Industry Size $5,054,976,000

894,014

357,220

396,912

Total Population

Hartford County, ConnecticutZIP codes: 06112, 06002, 06095 etc.

Target Market Adults, both male and female, ages 16-50, with an average household income of greater than $20,000, as service values vary.

Potential Market

Based on a survey on 100 individuals, approximately 90% of the people surveyed said they would consider hiring a professional-grade photographer if rates were not as high conventional photography firms.

Total Population

Target Market

Potential Market

7

Target Market Segment Demographics

Our customers are in the age group of 16-50, are of both sexes, and have a household income of $20,000 or greater.

Geographics People that live in both urban

and suburban areas, and shop at stores that are affordable to their budget.

Psychographics People who like to reminisce on

significant moments, not tech savvy and do not possess the experience or skill to offer themselves the services that we can.

Buying Patterns People that shop at stores that

offer discounts frequently, bargain hunters, and consumers who are considered “thrifty,” yet still care deeply about the quality of the item they are purchasing.

Competitive AdvantageYour

BusinessCompetitor

ACompetitor

BFactors

Quality of Product/Service

Price

Location

Reputation/Brands

Unique Factors/Knowledge

$350 sitting fee

opus|magnumLAM PhotographyYardis Photography

$475.00/hr $600 sitting fee

Good Exemplary “great work”

Industrial/Corporate

Events/Lifestyle Events/Corporate

Hartford, Connecticut

Hartford, Connecticut

Hartford, Connecticut

Exemplary Good New

Promotional Mix

Advertising

Google AdWords ($.10 PPC) / Facebook ($5) $150

Publicity Website ($5.95) / Facebook page ($0) / Twitter page ($0) $5.95

Sales Promotio

n$0

OtherNetworking with entrepreneurs in need of our services, and with entrepreneurs in the same field

$0

Total Monthly Promotional Expense $155.95

Promotional Expense MonthlyAmount

─

Marketing Mix

People Product Place Price Promotion

Males and females ages 16-50 who need professional results without the hefty cost

Web advertisements, social media, word-of-mouth

Photographing venues differ according to the event

Professional photography services

$350 sitting fee, $150 standard photo package

Average Cost of Materials/Labor

MaterialsMaterial Description Cost/Total Quantity Cost per Unit

ISO 400 35mm film $15/5 rolls $1.50

Blank CDs $16/100 discs $.16

Canon Photo Papers $12/100 photo papers $.12

Average Total Material Cost per Unit $1.78

LaborLabor Cost per Hour Time (in Hours) to

Make One UnitLabor Cost per Unit

$10 2 hours $20

Total Labor Cost per Unit $20

COGS (per Unit) $21.78

Economics of One Unit

Selling Price (Sitting fee+Standard package) $500.00

COGS (per Unit) $21.78

Other Variable Expenses (per Unit) $25.00

Total Variable Expenses (per Unit) $46.78

Contribution Margin (per Unit) $453.22

Standard Event Package(2 hour photo shoot, 50 hand-picked prints, CD with all photos)

Average Monthly Fixed Expenses

Fixed Expense Average Monthly Expense

Insurance $50.00Salaries of Employees $0Advertising $155.95Interest $0Depreciation (equipment) $25.00Utilities (Gas, Electric, Telephone) $50.00Rent $0Other Fixed Expenses $0Total Average Monthly Fixed Expenses

$280.95

Time-Management PlanSchedule for a Typical Week

Total Hours in a Week = 168

School

New Business

Free Time

0 10 20 30 40 50 60 70 80

50

44

74

Hours

Monthly Sales ProjectionsFirst Year

0

2

4

6

8

10

12

14

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Uni

ts So

ld

Total Units Sold70

Monthly Break-Even Units

In an average month, the company will begin to make a profit after selling 1

unit.

$280.95$453.22 = 1 Unit

Projected Yearly Income Statement

First Year

A Selling Price per Unit $500.00 ─

B Number of Units Sold 70 ─

C Total Sales ─ $35,000.00

D Variable Expenses $3,274.60 ─

E Contribution Margin ─ $31,725.40

F Fixed Operating Expenses $3,371.40

G Pre-Tax Profit ─ $28,354.00

H Taxes @ 15% $4,253.10 ─

I Net Profit ─ $24,100.90

Start-Up InvestmentStart-Up Expenditures

Item Where Will I Buy This? Cost

D-SLR camera w/ lens

NikonUSA.com $700

Lighting set Amazon.com $150White Muslin

backdropAmazon.com $100

Dell Desktop Dell.com $600Software Adobe.com $700Canon

Printer/ScannerCanonUSA.com $1,107

Total Start-Up Expenditures$3357Cash Reserves

Emergency Fund $200

Reserve for Fixed Expenses $1000

$4,557Total Start-Up Investment

ROS & ROIROS: Return on Sales

For opus|magnum: DollarEquivalent =

ROI: Return on Investment

For opus|magnum: DollarEquivalent =

$21,791.70 $31,500.00 x100 = 66%

$21,791.70 $4,457 x100 =489%

$0.66

$4.89

Financing Strategy

Source Amount Debt Equity Gift

Personal Savings $4,000 ─ $4,000 ─

Relatives/Friends $600 $600 $0 $0

Investor $0 $0 $0 ─

Partner(s) $0 $0 $0 ─

Totals $4,600 $600 $4,000 $0

Total Start-Up Investment: $4,557

Philanthropy

opus|magnum will be socially promoting the “Peace One Day” foundation by offering free photographic services to the

organization, as well as annually donating 5% of all profits to promote the cause.

Business & Personal Goals

Expand our services throughout the entire Hartford County.

Complete a digital editing, and photography certification summer course at CCSU.

Possibly hiring photo editors, allow job internships/shadowing, and open a photography studio.

Can grow to be established in many states throughout the New England region, and managed by a network of experienced photographers

Personal Business

Graduate from high school, and attain college degrees in the field of business and photography .

Obtain an internship with world-renowned photographer Philip-Lorca diCorcia

Shor

t-Ter

mLo

ng-T

erm Run the business steadily for

about 10 years, sell the company, then move on to other business ventures.

Develop our interpersonal skills, and ability to manage finances/companies.

Thank you for your time