Or: How I Learned to Stop Worrying and Love the

A bit of motivational background

The Apple 3 The Lisa

“local integrated systems architecture”Lisa: invented stupid acronym.

The Goal

The Original Scope• To create an inexpensive,

transportable, and efficient computer that would work with other apple technologies.

• Would use a low powered processor, require command prompts, and essentially use already established means just in a more compact package. The price range would be aimed at below $1000.

The RequirementsGraphical User Interface (GUI)Relatively inexpensive ($2,495)SmallSimpleUnable to be tampered withPowerfulPlay soundAchieve a wide range of characters and graphicsRun animations/videoRequired a mouseUsed windowsDrag and drop filesCouldn’t rely on command promptRun only apple softwareOutcompete IBM, the Apple 3, and the Lisa.

The Mac’s Development Plan

Or rather……

Resources

Steve Jobs A team assembled of highly creative and imaginative engineers.

Money

Key Players

• Steve Jobs• Jef Rashkin• Andy Hertzfield• Bill Atkinson• George Crow• Joanna Hoffman• Burrell Smith

• Jerry Manock

Working the job with Jobs

He is a dreadful manager. . . . I have always liked Steve, but I have found it impossible to work for him. . . . Jobs regularly misses appointments. This is so well-known as to be almost a running joke. . . . He acts without thinking and with bad judgment. . . . He does not give credit where due. . . .Very often, when told of a new idea, he will immediately attack it and say that it is worthless or even stupid, and tell you that it was a waste of time to work on it. This alone is bad management, but if the idea is a good one he will soon be telling people about it as though it was his own.

Schedule

.........goddam it Steve we said 15 months, not minutes.

Now you broke the clock function…..

16 months.

The closest thing to a “schedule”• Planning: • Fall 1979: Jobs and Atkinson are shown Xerox’s small talk, showing them the starting potential for

the future of computers. • May 1980: The Apple 3 flops, Jobs becomes more determined to make a better computer. • September 1980: Jobs removed from the Lisa Project, jumps onboard the Macintosh project.

Discusses ideas with Rashkin on what he wants in the computer.

Development: • December 1980: Jobs starts to take control of the project by reworking the prototype to use the

Motorola 68000 processor. • 1981: Rashkin leaves and Jobs controls the project. Jobs begins a trend of hiring on imaginative and

innovative engineers. • May 1983: Hard drive developed for the Macintosh by Sony. • January 1984: Software for the Macintosh is completed days before launch. Marketing:• 1982: Berry Cash hired as a market strategist.• 1983: Jobs starts to mention the Macintosh in interviews and panels. Begins pitching the

prototypes to the board. • January 22nd 1984: Big brother ad is released during the super bowl.

“Good artists copy, great artists steal” ~Picasso

“It’s better to be a pirate than to join the navy.”

Why 1984 won’t be like

View video here Macintosh commercial http://www.youtube.com/watch?v=OYecfV3ubP8

It is now 1984. It appears that IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. Dealers, after initially welcoming IBM with open arms, now fear an IBM-dominated and-controlled future and are turning back to Apple as the only force who can ensure their future freedom. IBM wants it all, and is aiming its guns at its last obstacle to industry control, Apple. Will Big Blue dominate the entire computer industry? The entire information age? Was George Orwell right?

January 24th, 1984The Macintosh says

So what were the messages from Mac?