or siso
TRANSCRIPT
OrSiSoPresented by:
Thorben LinnebergFounder/CEO
AURELIANT PTE LTD
The Social Networking Dilemma
Networks
Active users Email “hooks” doesn’t work!
1 Revenue stream (banners)
High churn rate Driven by “triggers”
Users
Networks own your contacts You make the discovery
Information Overload Janitor
Reputation Time
Proprietary Social Networking
Equal access From eyeballs to Quality of
service Always online
Dynamic access to users Bring audience to SNS
Giving the hook back to the SNS
The OrSiSolution
Open Social Networking
Organize You own your contacts We handle the discovery
Simplify All in one Advanced Filters
Socialize Intelligent “triggers”
Get back to the fun Free to explore and
try new networks!
Users Networks
The Product
All in One for your
“online” LifeOrSiSo Services
Calculates Closeness Auto Adapt to each users behavior Desktop + Mobile
(StarHub partnership)
Patentable IP!
The product - Screenshots
19
- Provides meaningfulness- Not competing on aggregation
Competitive advantage
Business Fundamentals
OrSiSo app
1. Advertising (Sophisticated Demographics) Media Exchange/Ad Networks
2. Subscriptions (PRO version)
3. Product placements Personal concierge
Mobile Services
4. App store Apple, Nokia and others
5. WEB version Advertising
Multiple Revenue streams
2009 2010 2011 2012
10 Million
0
TOTAL REVENUE 5070 72,799 803,543 8,869,385TOTAL
EXPENSES 300,000 782,372 1,343,958 2,439,734 PROFIT (456,394) (709,573) (540,415) 6,429,651
TOTAL USERS 7,436 82,079 905,974 10,000,000 ACTIVE USERS 1,487 16,416 181,195 2,000,000
BREAKEVEN POINT: 741,667 USERS 31 MTHS AFTER LAUNCH
PAYBACK PERIOD: 4,491,299 USERS 40 MTHS AFTER LAUNCH
Strategy & Milestones
10 M USERS
US$8.9 M REVENUE
US$6.4 M NET PROFIT
US$2.4 M EXPENSES
OrSiSo Mobile Launch
OrSiSo Set top box development
$ 1.99/month $995,000
1 183 $10
$10,800
25 183 $10
$270,000
$243,00015 183 $ 15
$250,000 10 5$ 5
Revenue @ 10M Subscribers
Total monthly inflow US$1,768,800
Based on 20% active users!
Management
Board Board
5 MD’s & VP’s of MNC’s 80+ years of experience
Ken Mandel (Board advisor) Shareholder (sweat equity deal) Roles & responsibilities
Advertising strategy, Distribution
VP & MD: Yahoo! SE Asia – Current CEO: Neo@Ogilvy Asia Pacific VP Digital: OgilvyOne Asia Pacific
Management team Thorben Linneberg/Founder:
Serial entrepreneur 15 years experience 6 companies in 5 countries past 10
years Jerome Poudevigne/CTO
20 years experience / 9 years Internet
Successfully started and sold an internet company
Dr. Heazry Salim/CFO PhD. Finance
Alastair McAlpine/COO Technology specialist /14 years Management consulting, Internet
startups, investment banking & electronic trading.