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Mobile Trends in Retailing

David Dorf

Sr. Director of Technology Strategy

The following is intended to outline our general

product direction. It is intended for information

purposes only, and may not be incorporated into any

contract. It is not a commitment to deliver any

material, code, or functionality, and should not be

relied upon in making purchasing decisions.

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relied upon in making purchasing decisions.

The development, release, and timing of any

features or functionality described for Oracle’s

products remains at the sole discretion of Oracle.

Mobile Usage Trending Upward

30%

40%

50%

60%

70%

Browsing & Researching on Mobile Device

3

0%

10%

20%

30%

11/2009 Survey 7/2010 Survey 12/2010 Survey

18-34 35-54 55 and older

Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers

Oracle-ATG, March 2011

Consumer Mobile Activities

Mobile shopping activities

• 38% found a store based on current

location

• 35% searched for the lowest price

• 30% browsed or researched products

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• 13% purchased items 1X/month or more

• 9% redeemed coupons

Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers

Oracle-ATG, March 2011

Consumer Mobile Activities

Mobile activities while in-store

• 16% compare prices with another brand

or store

• 10% visit the same store’s website

• 7% look for coupons or discounts

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• 6% check where a product is in stock

• 6% seek ratings or reviews

• 5% collect rewards for visiting a store

• 4% request feedback or share an update

• 2.4% complete a purchase

Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers

Oracle-ATG, March 2011

NRF Mobile BlueprintMobile is the connecting channel

6

Mobile Marketing

7

Mobile Commerce

8

Mobile Operations

9

Mobile Access Technology Funding & Settlement

Mobile

Remote

Payments

• Messaging

o Short Messaging Service (SMS)

o Multi-media Messaging Service (MMS)

• Mobile Browsers

• Mobile Apps

• Bank Accounts

o Credit Network

o Debit Network

o General Purpose Reloadable

o Automated Clearinghouse (ACH)

Mobile PaymentsThe next revolution

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Payments • Mobile Apps o Automated Clearinghouse (ACH)

• Retailer Accounts

o Private Label

o Gift Cards

• Wireless Carrier Accounts

o Direct-to-Carrier Billing

o Premium SMS

o Isis Network

• Third-Party Providers

o Bank-centric e.g. Secure Vault

Payments

o Non-banks e.g. Paypal, Bill Me Later

• Co-Branded

Mobile

Proximity

Payments

• Near Field Communications (NFC)

o Contactless Sticker

o Memory Card

o NFC-enabled Handset

• Barcodes

o Display on Handset

o Scan using Handset

• Numeric Authorization Codes

o Consumer Keys into Handset

o Clerk Keys into Handset

1. Approach Store

2. Checkin

Mobile ImpactsIn-Store Shopping

Mobile Commerce

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3. Scan Products

4. Receive Offers

5. Pay

6. Digital Receipt

1. Approach Store

• Directions/Hours

• AR Signage

• Geo-Fencing

2. Checkin

Mobile Commerce

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3. Scan Products

4. Receive Offers

5. Pay

6. Digital Receipt

1. Approach Store

2. Checkin

• Rewards

• Attention

Mobile Commerce

13

3. Scan Products

4. Receive Offers

5. Checkout

6. Digital Receipt

1. Approach Store

2. Checkin

Mobile Commerce

14

3. Scan Products

• Details & Reviews

• Locate Items

4. Receive Offers

5. Checkout

6. Digital Receipt

1. Approach Store

2. Checkin

Mobile Commerce

15

3. Scan Products

4. Receive Offers

• At checkin/scan/checkout

• Ad networks

5. Checkout

6. Digital Receipt

1. Approach Store

2. Checkin

Mobile Commerce

16

3. Scan Products

4. Receive Offers

5. Checkout

• Mobile POS

• Alternate Payments

6. Digital Receipt

1. Approach Store

2. Checkin

Mobile Commerce

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3. Scan Products

4. Receive Offers

5. Checkout

6. Digital Receipt

ATG Mobile Reference Store

• Browser application based on

standard Commerce

Reference Store

• Streamlines presentation for 2

segments of devices

• Integrates mobile experience

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• Integrates mobile experience

with web, store and call center

• Integrates merchandising &

management across channels

ATG Mobile for iPhone®

• Device application built for the

iPhone & iPod Touch

• Leverages both site and device

capabilities

• Integrates mobile experience

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with web, store and call center

• Eliminates barriers to mobile

purchase

Mobile Point-of-Service

Use an iTouch for

mobile POS

• Hardware “sled”

– Barcode reader

– Magstripe reader

– Additional battery

• iPod/iPhone/iPad Application

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• iPod/iPhone/iPad Application

– Client for Oracle Retail POS, optimized for mobile

– Integrated to server via WiFi

– Uses same backend services for prices and checkout

– Accepts credit card tender

• Extend your POS capabilities

– Cost effective solution, great for peak times

– Increased interaction with customers in the aisles

Oracle Business Indicators

21

Mobile: Who Knows What’s Next?

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Join the Retail Conversation

Information on retail in real-timehttp://twitter.com/OracleRetail

Commentary on retail industry news and trendshttp://blogs.oracle.com/retail/

Insight-DrivenRetailing Blog

The hub for the Oracle Retail communityhttp://www.facebook.com/oracleretail

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Interviews with retail industry expertshttp://www.youtube.com/user/oracleretail

Sharing ideas with the Oracle Retail communityhttps://mix.oracle.com/groups/10121

Community-driven information portalhttp://wiki.oracle.com/page/Oracle+RetailWiki