oracle commerce as a secure, scalable hybrid cloud service, webinar slides

Scalable eCommerce Platform Solutions

WEBINAR: May 25, 2016 1

Oracle Commerce as a Secure, Scalable Hybrid Cloud ServiceWEBINARMay 25, 2016



Agenda

PART IThe case for cloud deployment of omni-channel commerceBy Greg Girard, Program Director, IDC Retail Insights

PART IIHybrid cloud design for agility, security & performanceBy Victoria Livschitz, Founder and CTO, Grid Dynamics

PART IIIFujitsu technology in retailBy Ferhat Hatay, Strategy and Innovation, Fujitsu



PART IThe Case for Cloud Deployment Of Omni-Channel Commerce

Greg GirardProgram DirectorIDC Retail Insights



Keys to Success▪Omni-experiences▪Profitable Loyalty▪Backend Efficiency

Drivers▪Digital Transformation▪Demanding Consumer▪Confidence in Cloud

© IDC Visit us at IDC.com and follow us on Twitter: @IDC

Industry Dynamics▪Globalization▪Economic Concerns▪Amazon Effect

New Business Models▪Uber and Airbnb▪IoT, 3D Printing▪Experience as Luxury

Omni-Channel Imperative



ITSimplicityUsability

SupportabilityAdaptability

De-Risk the Future!!


Omni- Channel Imperative



▪By 2016, 75% of Born-Digital Retailers Don't Even Consider Omni-Channel Commerce Platforms That Aren't Cloud-Based and Fundamentally Mobile

▪By 2017, Fully Integrated Omni-Commerce Platforms

Get Selected Two Times More Than Platforms That Require "Custom" Integration

IDC FutureScape: Worldwide Retail 2016 Predictions, November 2015 © IDC Visit us at IDC.com and follow us on Twitter: @IDC

Two Omni-Channel Commerce Predictions



For tier one retailers omni-channel commerce IT inefficiencies can

throttle innovation by 50%

or more!




Retailers have very good reasons for moving omni-channel commerce and more to the cloud

Innovation, stability, security, digital transformation, performance drive shift to cloud

Source: CloudView Survey, IDC, January, 2016 © IDC Visit us at IDC.com and follow us on Twitter: @IDC



50% of retailers’ cloud strategies fall into the lowest two levels of maturity

▪ Ad hoc – isolated pilots and validation

▪ Opportunistic – driven in isolation, no shared resources

▪ Repeatable – consistent reuse of best practices and resources

▪ Managed – widespread use, proactive business and IT leadership

▪ Optimized – broadly implemented Cloud first strategy clearly driving business outcomes




Widespread risk: Immature skills, processes, technologies, and tools

Source: CloudView Survey, IDC, January, 2016© IDC Visit us at IDC.com and follow us on Twitter: @IDC



Important Achievable Drivers

Source: CloudView Survey, IDC, January, 2016 © IDC Visit us at IDC.com and follow us on Twitter: @IDC



The Hybrid Cloud E-Commerce Option




PART IIHybrid Cloud Design for Agility, Security and Performance

Victoria LivschitzFounder and CTO



About Grid Dynamics

• Grid Dynamics is an engineering services company for tier-1 digital and omni-channel retailers. A pioneer in enterprise cloud, big data and devops since 2006.

• Known for transformative, mission-critical cloud solutions. Our customers include 4 out of top 10 U.S. retailers. We have never had an outage during peak loads.

• Headquartered in Silicon Valley, with offices throughout USA and offshore development centers in Eastern Europe.



Top 10 Challenges of ATG “Cloudification”

5. Cloud operations

4. Cloud costs

3. License costs

2. Cloud security

1. Oracle DB performance

10. Recommended cloud ATG configurations

9. Cloud ATG deployment blueprints

8. Cloud skills, in-house or outsourced

7. Manual deployment practices

6. Manual test environment setup



Solution #1



Solution #1• Single vendor for complete stack

• Supported by Oracle

Pro’s

Con’s• Triple vendor lock-in: for software,

processing and data

• Limited & specific feature set - requires porting or re-write

• No choice in the cloud selection



Solution #2: Hybrid Cloud from Fujitsu and Grid Dynamics

+Dedicated

Scale-inIntegrated

Physical security

Pay-per-useScale-outDynamic

Virtual security

M10



Optimized for different computing profiles

Fujitsu M10 Servers



Designed to support complete test pipeline



Top 10 Features: Agile, scalable, secure, customized, fully-managed

5. AWS Direct connect

4. Mainframe-grade reliability

3. Fujitsu M10 core activation

2. Fujitsu M10 Software-on-Chip

1. Managed production

10. Push-button provision & deploy

9. Auto-shut down of test instances

8. Customized to specific applications

7. Integrated w/ CICD tools of choice

6. Managed test pipeline

Cloud On-Premise



Thank you!



PART IIIFujitsu Technology in Retail

Ferhat HataySenior Manager,Innovation and Strategy



Oracle/Sun & Fujitsu Partnership: 30 Years Strong

Copyright 2016 Fujitsu

Released performance enhancements for Fujitsu M10 sold by Oracle and Fujitsu

1983

The first partnership started

1985

Agreed on development of the first SPARC chip

1992 1993

Entered intopartnership memorandum

Solaris Agreementwas concluded

1994

Announced Strategic Partnership

2004 2007

Agreed on co-developmentof the next generation SPARC/Solaris server

Released the co-developedFujitsu-Sun "SPARC Enterprise

M-Series" server with Fujitsu SPARC64® Processor

2010

Announced performance enhancements for "SPARC Enterprise M-Series"

2013

Released the Fujitsu developed server "Fujitsu M10" sold by Oracle and Fujitsu

2014

Released “Enhanced Fujitsu M10” sold by

Oracle and Fujitsu

2015



Fujitsu M10-1 Fujitsu M10-4 Fujitsu M10-4S

- 1 socket- 3.7 GHz, Max 8 cores- 3.2 GHz and 2.8 GHz, Max 16 cores- Max 1TB memory- Rack mount (1U)

- Max 4 sockets- 3.7 GHz, Max 32 cores- 3.4 GHz and 2.8 GHz, Max 64 cores- Max 4TB memory- Rack mount (4U)

- Max 64 sockets- Max 1024 cores- 3.7GHz and 3.0GHz- Max 64TB memory- Rack mount

(4U per unit)- Building Block

Architecture

Fujitsu M10 Product Lineup■Small to Huge Capacity

■Core Activation

■Building Block Architecture

■Mission-critical RAS

■XSCF System Management




▪Dedicated Encryption/Decryption Engine– AES, DES, 3DES, RSA, DSA, SHA and DH

▪Decimal FP ALU (Arithmetic Logical Units)– Supporting decimal floating-point based on IEEE Standard

(IEEE754) and Oracle NUMBER

▪SIMD Function (Single Instruction Multiple Data)

– Supercomputer high speed arithmetic processing by multiple elements in a single instruction

Fujitsu M10 Processor Innovation: Software on ChipSWoC: Supercomputer Technology to Accelerate Oracle Database

Software Processes

Built into Hardware

SPARC64 X/X+ Processor

SSL and Database Accelerators Built-In




Fujitsu M10 Innovations in InterconnectsHigh Performance from Supercomputing

Fujitsu M10-4S x 16-chassis configurationFujitsu M10-4S x 4-chassis configuration

High-speed transmission at 14.5Gbps




Best Performance for Business Workloads


#1 ArithmeticPerformance

#1 Scientific Performance

Faster memory Throughput

#1 ApplicationPerformance

#1 JavaPerformance

STREAM TRIAD

SPECint_rate 2006

2-tier SAP SD

SPECfp_rate 2006

SPECjbb2005

1

1

1 1

1

1

1

1

as of April 2016

SPECjbb2015 max-jOPS(MultiJVM)

ExtremeResponsePerformance

SPECjbb2015 critical-jOPS(MultiJVM) 1 1



MaximumAdd ChassisInitial Installation

Fujitsu M10: Start Small and Grow Big

Hot Addition

1,024 Cores64TB Memory

Hot Addition

CPU ActivationBuilding Block

Start Small with Minimum

Cores

Grow with Core Activation

Keep Growing:PPAR Dynamic

Reconfiguration

Copyright 2016 FUJITSU

Add CPU Resources



Fujitsu M10: Designed to Run Oracle StackComplete from Infrastructure to Applications

SPARC64 X, X+ Processor

**Physical Partitions (PPARs) **Physical Partitions (PPARs)

SPARC Hypervisor SPARC Hypervisor

Oracle VM Server for SPARC

Oracle Solaris 11 Oracle Solaris 10

Solaris 11 Zone

Solaris 10 Zone

Solaris Legacy

ZoneSolaris

10 Zone

Oracle VM Server for SPARC

Oracle Solaris 11 Oracle Solaris 10

Solaris 11 Zone Solaris Legacy Zone

**Fujitsu M10-4S only Copyright 2016 Fujitsu



Oracle Database 12c In-Memory on Fujitsu M10

Company X Sales Order History ▪Query: Product quantity sold each year▪12 Years of Transactions▪180 Million Records ▪100GB+

Fujitsu M10SWoC

Oracle DatabaseIn-Memory

Oracle Solaris 11

Fujitsu M10

Oracle DatabaseIn-Memory

Oracle Solaris 11

Fujitsu M10

Oracle Solaris 11

Fujitsu M10

8x

11xw/SPARC64 X

112xTotal

Fujitsu M10SWoC+

14xw/SPARC64 X+




Fujitsu M10: Database Security

Fujitsu M10 with Software on Chip

➔ Full Encryption

➔ Near Zero Overhead

Oracle Database 12cAdvanced SecurityTransparent Data Encryption (TDE)

Fujitsu M10

Near Zero Overhead

2xSLOWER




Fujitsu M10 Key Use Cases

■Big Memory for In-Memory Computing■ Performance: All processing done in-memory■ Ease of use: All data available all at once

■Consolidation■ Old to new, many to few Less cost➔

■Small to Large Mission-Critical Workloads■ Highest RAS is what Fujitsu does

■Dynamic Workloads and Higher Efficiency■ Flexible expansion for planned and unplanned growth■ Highest utilization with core activation and no-cost virtualization

Copyright 2016 FUJITSU



Fujitsu M10 Customers Around the World

Success in 60+ countries & 10,000 units shipped and counting




Retail Services

IT Application

Services

Retail Managed Services

Managed Mobile

SAP RetailCompetence

Center

Retail as a Service

Fujitsu Retail Portfolio ~ Retail SolutionsRetail Solutions

Fresco GlobalStore Market Place Mobile Quick Service Integro

Self-Checkout

POS Kiosks Retail Analytics




Highly-Optimized, Managed Cloud CommerceFujitsu M10 Servers & Grid DynamicsScalable Next-Generation E-Commerce Technology as-a-Service

Cloud

Best-of-Breed E-Commerce SolutionOn Hybrid Cloud

with Performance & Agility

Oracle Database on Fujitsu M10 servers: Performance. Reliability. Security. Software on Chip. Flexible growth.

Oracle Commerce: Scale-out premier commerce software in the Cloud. Omnichannel-ready. Personalized experience. Best-in-class merchandizing. Powerful search.

Automation: Autonomic application life-cycle. 1-button single-click self-service provisioning. Unified system management and monitoring.
